SANTA MONICA, Calif.,
July 29, 2019 /PRNewswire/
-- Entravision Communications Corporation (NYSE: EVC), a
diversified global media and advertising technology company serving
Latino consumers, announced a radio format change in Sacramento and Modesto, CA with the launch of "Fuego Hot
Hits" on KHHM 103.5 FM and KCVR 98.9 FM effective immediately.
Fuego Hot Hits presents a music mix ignited by today's top
trending global Latin Urban music movement mixed with Contemporary
Hits. The new radio station features chart topping artists
including Ariana Grande,
Ed Sheeran, Khalid, Post Malone, and
Cardi B combined with Billboard and streaming giants J Balvin,
Daddy Yankee, Nicky Jam, Bad Bunny, Karol G and Maluma.
"As the Sacramento and
Modesto markets continue to grow,
we need to respond to the audiences in the marketplace," said
Angelica Balderas, Senior Vice
President of Integrated Marketing Solutions, Entravision. "Fuego
Hot Hits will cater to a broad audience with today's top songs
fused with a Latin vibe. This new mainstream format is a unique and
representative platform for all advertisers."
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SOURCE Entravision Communications Corporation