Priceless Experiences Are Coming to a Smart Speaker Near You
June 16 2019 - 2:00PM
Business Wire
Mastercard unveils plans to launch Priceless
Experiences voice assistant
No exciting plans this weekend? No problem! Today,
Mastercard announces it’s first-ever voice skill for smart
speakers: the Priceless Experiences skill. With 75 percent of US
households expected to own at least one smart speaker by 20201, and
with 74 percent of Americans prioritizing experiences over
products2, Mastercard has developed the skill as a go-to resource
for unique experiences in your home city or while traveling.
Available exclusively to Mastercard cardholders, Priceless
Experiences offers access to unforgettable activities in the cities
where you live and travel. Whether you’re looking for memorable
experiences while vacationing or you want a special encounter
closer to home, as a cardholder, you can now access experiences
through your Alexa-enabled or Google smart speaker, as well as
through Priceless.com.
The skill, which will be available this summer, will allow users
to hear about a wide variety of experiences available in cities
including New York, Miami, Los Angeles, Boston and Chicago, simply
by asking their speaker to “Open Priceless Experiences.” Smart
speaker owners will know the skill has activated thanks to the
immediate chime of the Mastercard sonic melody. Content for cities
outside the U.S. is expected in 2020.
“Voice is the next frontier of search and retail. Sound—and in
this case the Priceless Experiences skill marked by the Mastercard
sonic brand—is a powerful way for us to create a
culturally-relevant and emotional connection with consumers,” said
Raja Rajamannar, Chief Marketing and Communications Officer,
Mastercard.
The digital age continues to transform the way we live, shop and
pay—hundreds of millions of people are already using smart
speakers, and voice shopping alone is set to hit $40 billion by
2022.
Priceless experiences include touring a private art collection
in Miami’s Design District, dining at the chef’s table at a famous
LA restaurant and visiting the world’s first urban rooftop
vineyard. As Mastercard builds out the skill for global use,
it will continue to add experiences such as going behind the scenes
at the Forbidden City palace complex in Beijing or getting VIP
tickets to The BRIT Awards.
"Mobile, desktop and voice are now the core digital interfaces.
As usage grows, consumers will expect anything that is available
digitally can be accessed with their smart speakers,” said Wilson
Standish, Director of Voice, Gimlet. “We are thrilled to work with
Mastercard in finding a way to make Priceless Experiences
accessible in this audio-first medium."
So, if you’re not sure what to do on the weekend or looking for
help planning an adventure on your next vacation, simply ask Amazon
Alexa or the Google Assistant to “Open Priceless Experiences” and
start something priceless.
About Mastercard
Mastercard (NYSE: MA), www.mastercard.com, is a
technology company in the global payments industry. Our global
payments processing network connects consumers, financial
institutions, merchants, governments and businesses in more than
210 countries and territories. Mastercard products and
solutions make everyday commerce activities – such as shopping,
traveling, running a business and managing finances – easier, more
secure and more efficient for everyone. Follow us on
Twitter @MastercardNews, join the discussion on
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the Engagement Bureau.
1 Gartner Says Worldwide Spending on VPA-Enabled Wireless
Speakers Will Top $2 Billion by 2020, 2016, Gartner
2 NOwnership, No Problem: An Updated Look At Why Millennials
Value Experiences Over Owning Things, 2019, Forbes
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190616005049/en/
Media Contact:Jennifer
StalzerJennifer.stalzer@mastercard.com
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