Leading Entertainment Studio, Cinedigm, Achieves 78% Increase in In-app Satisfaction From Millions of Users With Swrve
May 02 2019 - 9:00AM
Business Wire
Real-Time and Customer Experience Platform
Swrve improves mobile customer click rates, completion rates and
app sessions
Swrve, a leading marketing and customer engagement platform,
today announced that Cinedigm (NASDAQ: CIDM), the leading
independent entertainment studio in North America is using Swrve’s
platform to elevate its customers’ mobile user experience and
improve app store ratings for the Dove Channel, one of its nine
entertainment properties. One key performance indicator realized
was a 78% increase in in-app customer satisfaction surveys, which
also led to higher engagement and app ratings for Cinedigm.
“Cinedigm is laser focused on delivering premium content and
digital channels and services to millions of viewers around the
world, providing a quality experience at all times,” said Tony
Huidor, Vice President, Product and Operations, Cinedigm. “By
choosing Swrve to enhance the mobile experience for our Dove
Channel, we can truly refine our customer engagement and
satisfaction efforts. Swrve serves as the backbone to how we
continue to deliver value to our customers.”
With Swrve, Cinedigm has already realized the following returns
on its investment:
- A 56% completion rate among iOS users
and a 90% completion rate among Android users for app store review
requests, which boosted Cinedigm’s Google Play rating from 2.5 to
4.1 stars
- A 65% open and click rate among active
users for weekly push alerts when paired with in-app messaging
- With Swrve, Cinedigm was able to boost
its rating in the Google Play store from 2.5 to 4.1, an increase of
64%.
- An additional average of 3.6 app
sessions by users who consumed more media content following their
initial engagement with in-app messaging campaigns
- A 78% increase in in-app customer
satisfaction surveys, which also led to higher engagement and app
ratings for Cinedigm.
“The deluge of channels, interactions, and touchpoints for each
customer means that understanding and personalizing content to your
audience is only half the battle,” said Tom Aitchison, CEO of
Swrve. “For brands to truly connect, engage, and retain customers,
they need to anticipate and provide relevance in real time. We
partnered with Cinedigm to deliver tangible results for each step
of the customer journey, and look forward to playing an intrinsic
role in helping them scale their communications across millions of
devices worldwide.”
About Swrve
Swrve is the marketing and customer engagement platform that
helps leading brands confidently scale communications over millions
of customers in real time. A Gartner Magic Quadrant for Mobile
Marketing Platforms leader, Swrve is currently installed in 3.5
billion apps worldwide and processes 14 billion events daily.
About Cinedigm
Cinedigm powers custom content solutions to the world’s largest
retail, media and technology companies. The global digital-first
channel company provides premium feature films and series to
digital platforms such as Netflix, Amazon, Roku, Apple, Google,
cable/satellite providers Comcast, Dish Network and DirectTV, and
major retailers like Walmart and Target.
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Kayla Quockkayla@gravitatepr.com
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