--Amazon.com Inc. (AMZN) is readying the launch of video advertising on its Smartphone shopping app, Bloomberg reports Thursday, citing people familiar with the plan.

--The company has been beta-testing the videos on its iOs platform, and is planning an Android version of the program for later in the year, the report said.

Full story: https://www.bloomberg.com/news/articles/2019-03-21/amazon-said-to-launch-mobile-ads-in-threat-to-google-facebook?srnd=premium

--Write to Stephen Nakrosis at stephen.nakrosis@wsj.com

(END) Dow Jones Newswires

March 21, 2019 12:35 ET (16:35 GMT)

Copyright (c) 2019 Dow Jones & Company, Inc.
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