National Beverage Proves LaCroix is Natural
January 31 2019 - 10:15AM
Business Wire
National Beverage Corp. (NASDAQ: FIZZ) reaffirms essences
contained in LaCroix are certified by suppliers and an independent
laboratory to be 100% natural.
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the full release here:
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In October 2018, a prominent law firm, in response to a lawsuit,
had LaCroix essences independently tested by an accredited lab.
This law firm managed the process of the test protocols and
results, which included retaining the services of a foremost
Regulatory Science expert. Results of the tests, performed under
the rigorous standards of the American Society for Testing and
Materials, concluded no trace of artificial or synthetic additives
were found, further confirming supplier certifications.
“We unequivocally stand behind these results and refute contrary
claims contained in lawsuits, including the one filed this week in
New York,” stated Nick A. Caporella, Chairman and Chief Executive
Officer. “We pride ourselves in bringing only the healthiest,
safest and most delicious ingredients to our consumers − all with
zero calories, zero sugar and zero sodium.”
“FIZZ shareholders and consumers alike are well aware of the
nature of news in our country today. Political debate and social
media have created a divisive polarization. As quoted in Time
magazine, ‘Online, lies and truth look the same. This has been a
boon for professional liars, who take advantage of the fact that
two-thirds of Americans get their news from social media . . .’
These professional liars used these same platforms to falsely
attack our brand integrity,” Caporella concluded.
Innovation should be new – but ours has the
‘essence’ to refresh and captivate with FIZZ + Fun
“Patriotism” – If Only We Could Bottle It!
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