BALTIMORE, Jan. 23, 2019 /PRNewswire/ -- Under Armour,
Inc. (NYSE: UA, UAA) today announced the appointment
of Tchernavia Rocker as its new Chief People and Culture
Officer.
Rocker will lead all facets of the company's human resources
function. As a direct report to chairman and CEO Kevin Plank, she will partner with the executive
leadership team to advance and execute Under Armour's people and
culture strategy.
"We are thrilled to welcome Tchernavia to the Under Armour
family and to our executive leadership team. Tchernavia brings deep
industry experience in building best in class HR operations while
developing strong workplace culture rooted in brand, values and
transparency," said Kevin Plank,
Under Armour's chairman and CEO. "We truly have the best team on
the planet driving our business, and our investment in their
careers is a top priority."
Rocker joins Under Armour from Harley-Davidson, Inc. where she
spent more than 18 years in HR leadership roles, most recently as
the Vice President and Chief Human Resources Officer. Prior to
that, she served in various HR and operations roles at Goodyear
Dunlop North America Tire Inc.
At Harley-Davidson Tchernavia served as a member of the
executive leadership team as well as the company representative and
advisor to the HR Committee of its Board of Directors. She crafted
the strategic direction and led the execution of the organization's
workforce strategy, specifically in the areas of organizational
effectiveness, employee value proposition and experience,
succession planning, talent management, organizational and
performance management, leadership development, compensation and
benefits, employee relations and global inclusion, with a team of
approximately 200 human resources professionals across the
globe.
She currently serves on the board of directors for Girl Scouts
of Southeast Wisconsin, Boys &
Girls Clubs of Greater Milwaukee
and the Marcus Center for Performing Arts and is a member of HR
Policy Institute, the Society for Human Resource Management and the
National Black MBA Association.
Rocker will join Under Armour in February
2019.
About Under Armour, Inc.
Under Armour, Inc., headquartered in Baltimore,
Maryland is a leading inventor, marketer and distributor of
branded performance athletic apparel, footwear and accessories.
Designed to make all athletes better, the brand's innovative
products are sold worldwide to consumers with active lifestyles.
The company's Connected Fitness™ platform powers the world's
largest digitally connected health and fitness community. For
further information, please
visit https://about.underarmour.com/.
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SOURCE Under Armour, Inc.