Call of Duty Fans Celebrated in #CODNATION
October 02 2018 - 3:00PM
Business Wire
Community Inspires New Program Shining
Spotlight on Players, Celebrities and Streamers Around the GlobeNew
Content Debuts for Highly-Anticipated Release of Call of Duty:
Black Ops 4 on October 12Call of Duty Endowment’s Annual
Charity Launch Stream is Now #CODNATION Challenge
#CODNATION is calling. As the release of Activision’s Call of
Duty®: Black Ops 4 is only days away, a new program celebrating
the passion and creativity of the Call of Duty® community continues
to rollout. The first wave of Black Ops 4 content, titled
#CODNATION, debuted last weekend nationally on broadcast
television, and new additional clips have also released online with
more on the way. The #CODNATION campaign was inspired by the
creativity of the Call of Duty community and encourages fans to
join in, post and share their experiences around the world. To
create the video series, Activision partnered with content
creators, streamers, and celebrities who play Call of Duty. New
content will continue to roll-out with more #CODNATION films as
Call of Duty: Black Ops 4 launches on October 12th.
“We are really fortunate to have such an amazing community that
supports Call of Duty. The community consistently comes up with
amazing, laugh-out-loud content, and #CODNATION celebrates that
creativity on another level,” said Rob Kostich, executive vice
president, and general manager, Call of Duty. “Fan excitement for
Call of Duty: Black Ops 4 has reached new heights, and the
launch October 12th is just around the corner. We can’t wait to see
what our fans will continue to create with this game.”
“#CODNATION celebrates the incredible creativity and excitement
shared through gameplay,” said Matt Small, vice president of global
consumer marketing, Call of Duty. “The experience of playing Black
Ops 4 is all about having fun together, and Call of Duty’s fans
have inspired us to bring these moments together in a way that
reflects their enthusiasm and creativity.”
In addition to the content series, #CODNATION extends to the
Call of Duty™ Endowment’s charity launch stream as the #CODNATION
Challenge. Formerly known as the Race to Prestige, the annual
stream brings together an array of video game personalities in a
relay-style gaming marathon. Throughout its nine-year history, the
Call of Duty community has been instrumental in supporting the
Endowment’s drive toward placing 50,000 veterans in high-quality
jobs. The #CODNATION Challenge kicks-off Thursday, October 11th on
the eve of Black Ops 4’s worldwide launch. Fans can follow
@CODE4Vets for the latest updates and information for the
#CODNATION Challenge.
Activision partnered with 72andSunny Los Angeles for the
campaign, and also collaborated with Hecho Studios to provide
content as well as support for Call of Duty creators from around
the globe to craft videos for Call of Duty: Black Ops 4,
which are authentic to their individual channels and creative tone
of voice. Developed by Treyarch, Call of Duty®: Black Ops games
have garnered a passionate following across its community of fans,
who have played for more than 15 billion hours across the
series.
Call of Duty: Black Ops 4 is published by Activision, a
wholly-owned subsidiary of Activision Blizzard (NASDAQ: ATVI) and
developed by Treyarch with additional development support from
Raven Software and PC development with Beenox. For more information
and the latest intel check out: www.callofduty.com,
www.youtube.com/callofduty and follow @Treyarch and @CallofDuty on
Twitter, Instagram and Facebook.
About the Call of Duty
Endowment
The Call of Duty Endowment is a non-profit organization founded
by Bobby Kotick, CEO of Activision Blizzard. The Endowment seeks to
help veterans find high-quality careers by supporting groups that
prepare them for the job market and by raising awareness of the
value vets bring to the workplace. For more information about the
Call of Duty Endowment, please visit
www.callofdutyendowment.org.
About Activision
Headquartered in Santa Monica, California, Activision
is a leading global producer and publisher of interactive
entertainment. Activision maintains operations throughout the world
and is a division of Activision Blizzard (NASDAQ: ATVI),
an S&P 500 company. More information about Activision and its
products can be found on the company's website,
www.activision.com or by following @Activision.
Cautionary Note Regarding Forward-looking Statements:
Information in this press release that involves Activision
Publishing's expectations, plans, intentions or strategies
regarding the future, including statements about the expected
release date of Call of Duty: Black Ops 4 and #CODNATION films, are
forward-looking statements that are not facts and involve a number
of risks and uncertainties. Factors that could cause Activision
Publishing's actual future results to differ materially from those
expressed in the forward-looking statements set forth in this
release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard's
most recent annual report on Form 10K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this
release are based upon information available to Activision
Publishing and Activision Blizzard as of the date of this release,
and neither Activision Publishing nor Activision Blizzard assumes
any obligation to update any such forward-looking statements.
Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations.
ACTIVISION, CALL OF DUTY, and CALL OF DUTY BLACK OPS are
trademarks of Activision Publishing, Inc. All other trademarks and
trade names are the properties of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20181002005998/en/
Activision Publishing, Inc.Kelvin LiuSenior PR
Manager310-255-2213Kelvin.Liu@activision.com
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