Featuring a Stunning New Display, Electrocardiogram and Fall
Detection
Apple® today introduced Apple Watch® Series 4, redesigned
and re-engineered to help users stay connected, be more active and
manage their health in powerful new ways. While retaining the
original iconic design, the fourth-generation Apple Watch has been
refined, combining new hardware and software enhancements into a
genuinely singular, unified form. The stunning display is over 30
percent larger and seamlessly integrates into the thinner, smaller
case, while the new interface provides more information with richer
detail. Apple Watch Series 4 with watchOS® 5 brings advanced
activity and communications features, along with revolutionary
health capabilities, including a new accelerometer and gyroscope,
which are able to detect hard falls, and an electrical heart rate
sensor that can take an electrocardiogram (ECG) using the new
ECG app,1 which has been granted a De Novo classification by
the FDA.
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The redesigned Apple Watch Series 4
features a stunning display with thinner borders and curved
corners. (Photo: Business Wire)
“We’re thrilled Apple Watch has become an essential part of
people’s lives,” said Jeff Williams, Apple’s chief operating
officer. “The completely redesigned Apple Watch Series 4 continues
to be an indispensable communication and fitness companion, and now
with the addition of groundbreaking features, like fall detection
and the first-ever ECG app offered directly to consumers, it also
becomes an intelligent guardian for your health.”
Beginning Friday, September 14, Apple Watch Series 4 (GPS) will
be available to order in 26 countries and territories, and Apple
Watch Series 4 (GPS + Cellular) will be available to order in 16
countries and territories. Both models will be available in stores
beginning Friday, September 21.
Design
Apple Watch Series 4 is more than an evolution — it represents a
fundamental redesign and re-engineering of Apple Watch. It’s
offered in two sizes, 40mm and 44mm. The speaker is 50 percent
louder, optimized for phone calls, Siri® and Walkie-Talkie, and the
microphone has been relocated, to reduce echo for better sound
quality. The device includes the next-generation S4 chip with a
custom 64-bit dual-core processor, delivering twice the speed while
maintaining the same all-day battery life.2
The back of Apple Watch Series 4 is composed of a gorgeous black
ceramic and sapphire crystal, allowing radio waves to easily pass
through the front and back for better cellular service. The Digital
Crown® now includes haptic feedback, offering a more mechanical and
responsive feel through the sensation of incremental clicks.
The user interface is optimized for the larger display, allowing
for app icons and fonts that are bigger and easier to read, while
complications have been beautifully enhanced to be more precise and
informative. New watch faces take full advantage of the Series 4
display, from the endlessly customizable Infograph face, to the
Breathe face, where the animation is timed around a deep breath.
Additionally, a suite of motion faces, including Vapor, Liquid
Metal, Fire and Water react uniquely with the curved edges of the
case.
Health
Apple Watch Series 4 enables customers to take an ECG reading
right from the wrist using the new ECG app, which takes advantage
of the electrodes built into the Digital Crown and new electrical
heart rate sensor in the back crystal. With the app, users touch
the Digital Crown and after 30 seconds, receive a heart rhythm
classification. It can classify if the heart is beating in a normal
pattern or whether there are signs of Atrial Fibrillation (AFib), a
heart condition that could lead to major health complications. All
recordings, their associated classifications and any noted symptoms
are stored in the Health app in a PDF that can be shared with
physicians.
With watchOS 5, Apple Watch intermittently analyzes heart
rhythms in the background and sends a notification if an irregular
heart rhythm suggestive of AFib is detected.3 It can also
alert the user if the heart rate exceeds or falls below a specified
threshold.
Fall detection utilizes a next-generation accelerometer and
gyroscope, which measures up to 32 g-forces, along with custom
algorithms to identify when hard falls occur. By analyzing wrist
trajectory and impact acceleration, Apple Watch sends the user an
alert after a fall, which can be dismissed or used to initiate a
call to emergency services. If Apple Watch senses immobility for 60
seconds after the notification, it will automatically call
emergency services and send a message along with location to
emergency contacts.
Fitness
With watchOS 5, Apple Watch becomes an even better fitness and
workout companion. Activity competitions allow users to challenge
other Apple Watch wearers, automatic workout detection provides an
alert to start a workout while giving retroactive credit, and Yoga
and Hiking are new dedicated workout types that accurately track
active calories burned and exercise minutes earned. Running
enthusiasts can take advantage of extended battery life — which is
increased to six hours — for outdoor workouts and enjoy
high-performance features, including cadence for indoor and outdoor
runs, pace alerts for outdoor runs and rolling mile pace, which
shows pace for the immediately preceding mile.
Staying Connected
Customers can reach their friends with just a tap of the wrist
with Walkie-Talkie, a watch-to-watch connection that is an entirely
new way to communicate around the world over Wi-Fi or
cellular.4 The Siri watch face is more predictive and
proactive, offering shortcuts and actionable content from favorite
third-party apps. watchOS 5 also lets users listen to their
favorite podcasts on the go with Apple Podcasts on Apple Watch, and
stream any podcast in the catalog by using Siri. With Apple Watch
Series 4, enriched complications offer a more detailed view of
helpful third-party apps like Dexcom, which allows for continuous
glucose monitoring, or Streaks, which shows daily progress on
tasks.
Apple Watch Line-Up
Apple Watch Series 4 (GPS) starts at $399 (US) and
Apple Watch Series 4 (GPS + Cellular) starts at $499, both
featuring the updated design and new health capabilities. Series 3
will be available at the new starting price of $279, making it
even more accessible to customers. Along with the three aluminum
finishes anodized in silver, gold and space gray, Apple Watch
Series 4 now comes in a striking gold stainless steel with matching
Milanese band, joining the silver and space black stainless steel
models. A new collection of bands debut for fall and all bands
continue to work with any generation of Apple Watch.
Apple Watch Nike+ remains a customer favorite and the new
collection features redesigned Nike watch faces that match the new
band colors, including a Pure Platinum/Black Sport Band and a
Summit White Sport Loop with reflective yarn. Apple Watch Hermès
introduces an elegant assortment of color-blocked bands and
exclusive watch faces that shift from one color to the other with
the passage of the minute hand.
Pricing and Availability
- Customers will be able to order Apple
Watch Series 4 (GPS + Cellular) beginning Friday, September 14,
with availability beginning Friday, September 21, in Australia,
Canada, China, Denmark, France, Germany, Hong Kong, Italy, Japan,
Singapore, Spain, Sweden, Switzerland, the UAE, UK and US, with
other countries later this year. For carrier availability, visit
apple.com/watch/cellular.5
- Customers will be able to order Apple
Watch Series 4 (GPS) beginning Friday, September 14, with
availability beginning Friday, September 21, in Australia, Austria,
Belgium, Canada, China, Denmark, Finland, France, Germany,
Guernsey, Hong Kong, Ireland, Italy, Japan, Jersey, Luxembourg,
Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Saudi
Arabia, Singapore, Spain, Sweden, Switzerland, the UAE, UK, US and
US Virgin Islands.
- Apple Watch Nike+ will be available to
order on apple.com and in the Apple Store® app, beginning Friday,
September 14, in select countries, with limited availability
beginning on Friday, October 5, in Australia, Austria, Bahrain,
Belgium, Canada, China, Czech Republic, Denmark, Finland, France,
Germany, Greece, Guam, Hong Kong, Hungary, Ireland, Italy, Japan,
Kuwait, Luxembourg, Macau, Monaco, Netherlands, New Zealand,
Norway, Oman, Poland, Portugal, Puerto Rico, Qatar, Russia, Saudi
Arabia, Singapore, South Africa, Spain, Sweden, Switzerland, the
UAE, UK and US. For more information, visit
apple.com/apple-watch-nike or nike.com/applewatch.
- Apple Watch Hermès will be available to
order on apple.com and in the Apple Store app, beginning Friday,
September 14, with availability beginning Friday, September 21, in
Australia, Canada, China, Denmark, France, Germany, Hong Kong,
Italy, Japan, Singapore, Spain, Sweden, Switzerland, the UAE, UK
and US. For more information, visit apple.com/apple-watch-hermes or
hermes.com/applewatchhermes.
- Apple Watch Series 4 (GPS) will be
available beginning Friday, September 28, in Bahrain, Croatia,
Czech Republic, Greece, Guam, Hungary, Iceland, Kazakhstan, Kuwait,
Macau, Monaco, Oman, Poland, Qatar, Romania, Russia, Slovakia and
South Africa.
- New Apple Watch bands will be available
to order on apple.com and in the Apple Store app, beginning Friday,
September 14, with availability beginning Friday, September 21, at
Apple Stores, as well as select Apple Authorized Resellers and
carriers in the US and over 35 countries and regions.
- With Apple GiveBack™, customers in the
US can trade in their eligible device for an Apple Store Gift Card
or a refund on their purchase. If their device isn’t eligible for
credit, Apple will recycle it for free.
- Customers who buy Apple Watch from
Apple will be offered free Personal Setup, in-store or online,6 to
help set up and personalize their new Apple Watch with calendars,
notifications, apps and more.
1 ECG app coming later this year (US only).
2 Battery life depends on use and configuration.
3 Irregular rhythm notification coming later this year (US
only).
4 Walkie-Talkie is not available in China, Pakistan or the
UAE.
5 Apple Watch requires a compatible iPhone®. iPhone service
provider must be the same. Not available with all service
providers. Roaming is not available.
6 In most countries.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch and Apple TV.
Apple’s four software platforms — iOS, macOS, watchOS and tvOS —
provide seamless experiences across all Apple devices and empower
people with breakthrough services including the App Store,
Apple Music, Apple Pay and iCloud. Apple’s more than 100,000
employees are dedicated to making the best products on earth,
and to leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or call Apple’s Media Helpline at (408)
974-2042.
© 2018 Apple Inc. All rights reserved. Apple, the Apple
logo, Apple Watch, watchOS, Siri, Digital Crown, Apple
Store, Apple GiveBack, and iPhone are trademarks of Apple Inc.
Other company and product names may be trademarks of their
respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20180912005906/en/
AppleLance Lin, 408-974-5036lance_lin@apple.comAmy Bessette,
408-862-8012abessette@apple.com
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