Fluent, Inc. Makes Health-Interest Data Available for Programmatic Targeting
June 26 2018 - 8:30AM
Fluent, Inc. (NASDAQ:FLNT), a leading data-driven performance
marketing company, today announced that it has made its 100%
opt-in, first-party data available for programmatic targeting via
LiveRamp®, an Acxiom® company (NASDAQ:ACXM) and leading provider of
identity resolution. Through this partnership, Fluent will make its
syndicated audience data segments available for reaching consumers
through the LiveRamp IdentityLinkTM Data Store. Fluent’s offering
called Audience Now™ meets a need for healthcare marketers who have
increasingly demanded more accurate, self-declared health-related
data to utilize in their advertising efforts. As a result of this
partnership, consumers will receive more relevant and accurate
messaging experiences based on their declared health interests.
Since its inception in 2010, Fluent has amassed a database of
self-declared insights from over 150 million opted-in U.S.
consumers sourced across its network of proprietary websites that
provide immersive experiences for consumers. A leader in
performance marketing with an expertise in consumer engagement,
Audience Now™, marks Fluent’s first foray into programmatic
advertising. Audience Now™ enables health marketers to reach
consumers in a more efficient, scalable, and privacy-safe way.
Since the segments are decoupled from media, audiences are able to
be targeted anywhere, including mobile, display, and connected
TV.
This product launch follows the formation of Fluent Health, the
health marketing division, led by Brian Hogan, the former COO of
LifeScript.
“As programmatic has become more established, pharma and
healthcare advertisers are more comfortable to embrace this
channel,” said Hogan, “which presents a huge opportunity for Fluent
and its unique first-party, self-declared dataset as there is
increasing demand for verified, declared data, particularly in
health marketing. Our expertise in engaging opted-in consumers at
scale will be an advantage for our clients.”
"We are seeing increased demand for declared data and
specifically for specialized audiences such as health interest,"
said Jeff Smith, GM of Brands and Agencies and CMO at LiveRamp.
"We’re excited to partner with Fluent to make interest-based
segments within the health vertical available to our brand, agency,
and platform clients for people-based marketing."
Audience Now™ data is voluntarily self-reported by opted-in
consumers and anonymized. As it is not sourced from medical records
or covered entities, it is not subject to HIPAA. Now, in the
LiveRamp Data Store, this data is available directly to marketers
and other data buyers, and audiences can be activated in
advertisers’ preferred technology platforms and online publishers
of choice.
About Fluent, Inc. Fluent (NASDAQ:FLNT) is the
trusted acquisition partner for both established and growing
brands. Leveraging our proprietary first party data asset, Fluent
creates marketing programs that deliver better digital advertising
experiences for consumers and measurable results for advertisers.
Founded in 2010, the company is headquartered in New York City. For
more information, visit
www.fluentco.com.
Forward-Looking statementsThis
press release contains "forward-looking statements," as that term
is defined under the Private Securities Litigation Reform Act of
1995 (PSLRA), which statements may be identified by words such as
"expects," "plans," "projects," "will," "may," "anticipate,"
"believes," "should," "intends," "estimates," and other words of
similar meaning. These forward-looking statements are subject to
risks and uncertainties that are often difficult to predict, are
beyond our control and which may cause results to differ materially
from expectations, including whether we will continue to have
growth and expansion and whether programmatic will be a huge
opportunity. Readers are cautioned not to place undue reliance on
these forward-looking statements, which are based on our
expectations as of the date of this press release and speak only as
of the date of this press release and are advised to consider the
factors listed above together with the additional factors under the
heading "Forward-Looking Statements" and "Risk Factors" in
the Annual Report on Form 10-K filed by Cogint, Inc., n/k/a
Fluent, Inc. , as may be supplemented or amended by Fluent’s
Quarterly Reports on Form 10-Q and other SEC filings. We undertake
no obligation to publicly update or revise any forward-looking
statement, whether because of new information, future events or
otherwise, except as required by law.
Contact Information: Investors:Jordyn
TaraziFluent, Inc.(646)356-8469JTarazi@fluentco.com
Media:North 6th Agency, Inc.(212)334-9753 ext.
143fluent@n6a.com
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