Simply Introduces a New Line of Light Orange Juice Beverages and Light Lemonades with Less Sugar and Fewer Calories
May 21 2018 - 8:00AM
Business Wire
Made with not-from-concentrate juices and other
simple ingredients, Simply Light Orange and Simply Light Lemonade
are available nationwide this summer
Simply Beverages, the leading chilled juices and juice drinks
brand in the beverage category, is expanding their line of
great-tasting beverages with the introduction of Simply® Light. The
new line of Simply Light beverages stays true to the delicious
taste fans love, but with less sugar and fewer calories – it’s
Simply, lightened up.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180521005203/en/
Simply Light will launch its national ad
campaign on May 21 with a reminder that "The Best Things in Life
are Made Simply" (Photo: Business Wire)
Simply Light beverages offer a direct response to those who want
the delicious taste of orange juice or lemonade, but with less
sugar and fewer calories than our regular juice drinks. In keeping
with the brand promise, “The Best Things in Life Are Made Simply,”
Simply Light Orange Juice beverages and Simply Light Lemonades are
made from simple, non-GMO ingredients.
“Today’s consumers want a variety of beverage options that help
them maintain a well-rounded, healthy lifestyle without sacrificing
taste – which is why Simply is a leader in the category,” said
Kelly Marx, Simply Beverage brand director. “Simply Light allows
everyone to enjoy the delicious Simply taste, with the benefit of
less sugar and fewer calories in Simply Light Orange and Simply
Light Lemonade.”
Available nationwide this summer, the Simply Light line of
beverages includes four flavors:
- Simply Light Orange Pulp Free,
made with pure squeezed gently pasteurized orange juice and other
simple ingredients, with 50% less sugar and fewer calories than
Simply juice drinks.
- Simply Light Orange with Calcium
& Vitamin D, made with pure squeezed gently pasteurized
orange juice and other simple ingredients, with 50% less sugar and
fewer calories than Simply juice drinks, and Calcium and vitamin D
to maintain strong bones and teeth.
- Simply Light Lemonade, a lighter
and refreshing alternative to homemade lemonades with 75% less
sugar and fewer calories than Simply Lemonade.
- Simply Light Lemonade with
Raspberry, combines the refreshing taste of Simply Light
Lemonade with raspberry puree with 75% less sugar and fewer
calories than Simply Lemonade.
The Simply Light launch will be supported with a robust
360-degree marketing campaign that will come to life across
national broadcast and digital platforms, as well as in-store and
on eCommerce, all reminding juice lovers that “The Best Things In
Life are Made Simply.”.
The new Simply Light beverages are now available online via
Amazon Fresh and at your local grocer in the signature multi-serve
52 fl. oz Simply Carafe. Simply Light Orange Juice Pulp Free and
Simply Light Lemonade are also available in single-serve 11.5 fl.
oz bottles.
For specific quantitative comparison information, please visit
https://www.simplyorangejuice.com/products/light-juices.
About Simply Beverages
Since the launch of Simply Orange Juice Company's flagship
product, Simply Orange, the Simply Beverages brand has established
an impressive share in the chilled juice category as the #1 brand
in chilled juices and drinks. Committed to creating simple,
not-from-concentrate juices and juice drinks that offer premium
taste, the Simply Beverages portfolio includes 22 different flavors
and varieties available at retailers nationwide.
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version on businesswire.com: https://www.businesswire.com/news/home/20180521005203/en/
Simply BeveragesNancy BaileyCommunications
Managerncbailey@coca-cola.comorZeno GroupMary Ann
Schoppmanmaryann.schoppman@zenogroup.com
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