BP Selects WPP to Provide Global Marketing Communications
May 09 2018 - 12:49PM
Dow Jones News
By Dimitrios Kontos
BP PLC (BP.LN) has selected WPP PLC (WPP.LN) to provide
marketing communication services for its corporate, fuels and
Castrol businesses globally, the London-based advertising company
said Wednesday.
WPP said it will provide BP with services including advertising,
media-investment management, digital media, marketing communication
and branding services, public relations and brand research.
The oil-and-gas major has been a WPP client for more than 20
years.
Wednesday's news comes after the departure of WPP's founder and
former CEO Martin Sorrell in mid-April.
WPP's London-listed shares closed 0.9% higher at 1,270.50
pence.
Write to Dimitrios Kontos at dimitrios.kontos@dowjones.com
(END) Dow Jones Newswires
May 09, 2018 12:34 ET (16:34 GMT)
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