PLANO, Texas, April 26, 2018 /PRNewswire/ -- Launching at
Stagecoach Festival in Indio,
California on April
27th, Toyota Sienna Festivan Wonderland Presented
by SiriusXM is a distinct festival destination inspired by the
vibrant and wild atmosphere of Marfa,
Texas. The experience is designed to provide festival guests
a relaxing escape from the bustle of the festival and create
opportunities to engage with SiriusXM's in-vehicle discovery
experience and embrace the #vanlife movement. The Toyota Sienna
Festivan Wonderland Presented by SiriusXM will have a presence at a
number of soon-to-be-announced popular music festivals throughout
the summer and fall.
The Toyota Sienna Festivan Wonderland Presented by SiriusXM
experience gives a nod to the mystic, avant-garde vibe associated
with the small Texas town of
Marfa, which has been established as a favored destination for
artists and tastemakers alike. The experience transforms the
original Swagger Wagon into the Swagger Wagon Festivan ("Festivan")
and features a specially designed creative space complete with four
customized Siennas, each with their own "personality" attributed to
Marfa, and fully ready for guests to interact and engage with:
Let's Go Glamping – This Festivan will be modified to
look and feel like a Marfa-inspired glamping camper featuring
brightly colored wrapped front seats, string lights, and desert
décor. The middle and rear seats will be removed to create a cozy
lounge in the back complete with bed, sink, storage cabinets,
pillows and blankets for the ultimate #vanlife relaxation zone, and
even phone chargers available throughout for guests to charge up
their mobile devices.
Marfa Lights – Inspired by
the famous and mysterious Marfa
Lights, this Festivan will feature blacked out windows and
fiber optic lights woven into the ceiling of the Sienna to resemble
stars slowly twinkling in dazzling colors. Guests will enter the
Festivan for a one-of-a-kind photo experience, posing inside as a
photo technician adds a light painting effect for a unique photo to
share on social media.
Crystal Dreams – Guests will jump into the Crystal Dreams
Festivan and spend a few minutes with an energy reader who will
gift each person a crystal specific to their personal reading. Once
guests receive their crystal, supplies on site will be available to
craft a crystal necklace to bring positive vibes throughout the
festival weekend.
Sienna Festivan Desert Studio – Inspired by the popular
Prada popup store outside Marfa, this Festivan will feature a
West Texas desert themed wrap
complete with an overhead awning just like the iconic store front.
To add to the perfect photo opportunity, there will be photo
lighting and fans to create the wind-blown look amongst a desert
backdrop.
In addition, The Toyota Sienna Festivan Wonderland Presented by
SiriusXM experience will feature The Highway Diner, a desert themed
pop up diner for guests to relax, grab delicious Texas breakfast
tacos and refreshing aguas frescas, and will include iPads and JBL
headphones for guests to check out demos of SiriusXM's extensive
programming on their streaming app.
"The Toyota Sienna Festivan Wonderland is a fun opportunity to
highlight SiriusXM's easy-to-use, in-vehicle discovery experience
to the many people attending music festivals this year," said
Meredith Himelfarb, Senior Manager
of Automotive Partnership Marketing for SiriusXM. "We are proud to
present this experience, which brings together the best in new
music discovery and live entertainment with Toyota's innovation and
creativity."
"The Toyota Sienna Festivan Wonderland gives us a chance to have
fun with a vehicle that's not usually thought of in that way," said
Sarah Krysanick Huang, Vehicle
Marketing and Communications, Toyota Motor North America. "We're
proud to partner with SiriusXM on this activation that allows
festival goers the opportunity to enjoy music and food while
interacting with four fun and unique Siennas that push the limit on
the perception of minivans and embrace the #vanlife movement."
About Toyota
Toyota (NYSE:TM) has been a part of the
cultural fabric in the U.S. and North
America for 60 years, and is committed to advancing
sustainable, next-generation mobility through our Toyota and Lexus
brands. During that time, Toyota has created a tremendous
value chain as our teams have contributed to world-class design,
engineering, and assembly of more than 36 million cars and trucks
in North America, where we operate
14 manufacturing plants (10 in the U.S.) and directly employ more
than 47,000 people (more than 37,000 in the U.S.). Our 1,800
North American dealerships (nearly 1,500 in the U.S.) sold more
than 2.7 million cars and trucks (2.4 million in the U.S.) in 2017
– and about 87 percent of all Toyota vehicles sold over the past 15
years are still on the road today.
Toyota partners with community, civic, academic, and
governmental organizations to address our society's most pressing
mobility challenges. We share company resources and extensive
know-how to support non-profits to help expand their ability to
assist more people move more places. For more information about
Toyota, visit www.toyotanewsroom.com.
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ:
SIRI) is the world's largest radio company measured by revenue and
has approximately 32.7 million subscribers. SiriusXM creates and
offers commercial-free music; premier sports talk and live events;
comedy; news; exclusive talk and entertainment, and a wide-range of
Latin music, sports and talk programming. SiriusXM is available in
vehicles from every major car company and on smartphones and other
connected devices as well as online at siriusxm.com. SiriusXM
radios and accessories are available from retailers nationwide and
online at SiriusXM. SiriusXM also provides premium traffic,
weather, data and information services for subscribers through
SiriusXM Traffic™, SiriusXM Travel Link, NavTraffic®, NavWeather™.
SiriusXM delivers weather, data and information services to
aircraft and boats through SiriusXM Aviation™ and SiriusXM Marine™.
In addition, SiriusXM Music for Business provides commercial-free
music to a variety of businesses. SiriusXM holds a minority
interest in SiriusXM Canada which has approximately 2.8 million
subscribers. SiriusXM is also a leading provider of connected
vehicles services, giving customers access to a suite of safety,
security, and convenience services including automatic crash
notification, stolen vehicle recovery assistance, enhanced roadside
assistance and turn-by-turn navigation.
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SOURCE Toyota