KNOXVILLE, Tenn., April 25, 2018 /PRNewswire/ -- Just in time for
this summer's hottest blockbuster releases, the Coca-Cola and
Regal Films program announced the student finalist winners of
the 2018 program at CinemaCon in Las
Vegas. Clara Montague and Eva
Kirie from Ithaca College are the 2018
grand prize winners, and their 35-second film The Library
will be shown exclusively at Regal theatres across the country
starting in May this summer.
"Through the Coca-Cola and Regal Films program, we are proud to
provide talented students with professional filmmaking experience
that can help launch successful careers," said Ken Thewes,
Chief Marketing Officer for Regal Entertainment Group. "We love
watching young filmmakers see their work come to life on the big
screen."
Students from 29 top college and university film schools
participated in the 2018 Coca-Cola and Regal Films program.
Five teams - Ithaca College, The
School of Visual Arts, UCLA, Elon University
and Columbia University advanced to
this year's finals and received $15,000 to create a 35-second commercial
film.
"The Coca-Cola and Regal Films program is unique in its benefit
to students because it offers real-world experience," said
Jason Blum, a two-time Emmy
award-winning producer for The Normal
Heart and The Jinx and a two-time Academy
Award nominee for Whiplash and Get
Out. "It's important to support young filmmakers, and this
platform gives them a big stage to leap forward and accelerate
their careers."
A Red Ribbon panel comprised of Coca-Cola, Regal, Deluxe's EFILM
and entertainment and industry representatives selected this year's
winner based on set criteria: creativity, creative fit and
entertainment value. The winning film will debut at Regal theatres
nationwide. In addition, RED Digital Cinema, the program's
technology provider, will award the winning filmmaker a RED RAVEN®
Camera Kit retail value of $14,999.95
and their school will receive a RED EPIC-W 8K S35 valued at $35,895.00 to foster the next generation of
creativity.
"In partnership with Regal, we are proud to support this unique,
exciting opportunity for young filmmakers," said Krista Schulte SVP, Strategic Partnership
Marketing, Coca-Cola North America. "We are always impressed by the
students' creativity, ingenuity and incredible talent throughout
the filmmaking process."
The Library Synopsis: A trip to the movies is the perfect
study break, and what started out as an idea amongst two friends
quickly brings together multiple classmates. Whether people are
friends or strangers, the movies, an ice-cold refreshing Coca-Cola
and salty, buttery Regal popcorn bring people together.
The film, The Library, can be viewed at
https://www.youtube.com/watch?v=3wG4YRrL2Us.
The Coca-Cola and Regal Films program provides unbeatable
hands-on experience to young filmmakers. In addition, the program
continues to increase the number of participating schools and
offers several opportunities for industry executives and talent to
support creative students as members of the Red Ribbon panel.
About Regal Entertainment Group:
Regal, a subsidiary of the Cineworld Group, operates one of the
largest and most geographically diverse theatre circuits in
the United States, consisting of
7,321 screens in 560 theatres in 43 states along with Guam, Saipan, American Samoa and the District of Columbia as of December 31, 2017. We believe that the size,
reach and quality of the Company's theatre circuit provides its
patrons with a convenient and enjoyable movie-going experience. We
are committed to being 'The Best Place to Watch a Movie!'
Additional information is available on the Company's website at
www.REGmovies.com.
About The Coca-Cola Company:
The Coca-Cola Company
(NYSE: KO) is the world's largest beverage company, refreshing
consumers with more than 500 sparkling and still brands and nearly
3,900 beverage choices. Led by Coca-Cola, one of the world's most
valuable and recognizable brands, our company's portfolio features
21 billion-dollar brands, 19 of which
are available in reduced-, low- or no-calorie options. These brands
include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani,
VitaminWater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's
largest beverage distribution system, we are the No. 1 provider of
both sparkling and still beverages. More than 1.9 billion servings
of our beverages are enjoyed by consumers in more than 200
countries each day. With an enduring commitment to building
sustainable communities, our company is focused on initiatives that
reduce our environmental footprint, create a safe, inclusive work
environment for our associates, and enhance the economic
development of the communities where we operate. Together with our
bottling partners, we rank among the world's top 10 private
employers with more than 700,000 system associates. For more
information, visit Coca-Cola Journey at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo, visit our blog,
Coca-Cola Unbottled, at www.coca-colablog.com or find us on
LinkedIn at www.linkedin.com/company/the-coca-cola-company.
About Deluxe's EFILM:
Color artistry and
groundbreaking technology come together at
Deluxe's EFILM -- where the industry's top filmmakers and
up-and-comers have come for three decades. Home to world-class
talent and recognized with an Academy Award for
Scientific and Technical Achievement, EFILM continually sets
creative and technology standards in digital color and finishing
for features, episodics and trailers. It also provides location
services through custom configured technology solutions and highly
skilled field technicians. Part of the Deluxe Creative
group of companies, EFILM is able to provide its creative services
locally in Hollywood, and via
real-time, calibrated color grading sessions between EFILM and
Deluxe locations anywhere in the world. www.EFILM.com
About RED Digital Cinema:
RED Digital Cinema is a leading manufacturer of professional
digital cameras and accessories. In 2006, RED began a revolution
with the 4K RED ONE digital cinema
camera. By 2008, RED released the DSMC (Digital Stills and Motion
Camera) system that allowed the same camera to be used on features
like "Guardians of the Galaxy Vol.2" and "The Hobbit" trilogy,
television series such as "Stranger Things" and "Godless", and
magazine covers like "Vogue" and "Harper's Bazaar". The cameras of
RED's DSMC2 line — RED RAVEN,
SCARLET-W, RED EPIC-W and WEAPON — combine compact and lightweight
design, superior image quality, incredible dynamic range,
modularity and cutting-edge performance. The WEAPON camera offers
interchangeability across RED's entire line of sensors including
its cinematic full frame MONSTRO 8K.
For more information, visit www.red.com.
Media Contacts:
Richard M. Grover
Vice President of Communications
Regal Entertainment Group
richard.grover@REGmovies.com
865-925-9539
Heather Krug
Heather Krug PR & Marketing
heather@heatherkrug.com
310.463.1415
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SOURCE Regal Entertainment Group