Global Destination Marketing Summit and World Culture & Tourism Forum commences successfully
April 20 2018 - 12:08AM
On April 19th, Ctrip (NASDAQ:CTRP), Asia’s leading Online Travel
Agency (OTA) and the world’s second largest, announced the success
of the 1st Global Destination Marketing Summit and World Culture
& Tourism Forum held in Xi’an. In cooperation with the
government of Shaanxi Province, the government of Xi’an, the Xi'an
Tourism Development Committee and many others, the event marked a
new chapter for tourism in Shaanxi while providing an opportunity
for industry leaders to gather together.
During the opening ceremony of the event Mayor of Xi’an, Jiqing
said “We are honored to be hosting the World Culture and Tourism
Forum in Xi’an. Xi'an has been working hard to become a more
diverse metropolis. The forum marks the start of the many events to
come over the next months, we will strive to raise the standards of
the tourism industry by setting an excellent example.”
Xi’an, one of the most visited cities in China, has an abundance
of culture and history having been a starting point of Chinese
civilization. The start of the Silk Road, Xi’an was the political,
economic, and cultural center, connecting Europe and Asia. In
modern day, Xi’an has ample sites including the Terracotta Warriors
and Horses Museum, Huaqing Hot Springs (Wujianting) and many
more.
To commemorate the agreement signed between Ctrip and the
government of Xi’An, Jane Sun, Ctrip Group CEO inaugurated the
partnership. “We will work together to help build up Xi’an as an
international hub for the tourism industry We look forward to
bringing guests from all over the world to Xi’an, an ancient
capital of Chinese civilization” said Jane Sun. Ctrip and the Xi’an
government will cooperate by utilizing Ctrip’s big data to release
Xi’an tourism data reports and while using big data as a
measurement tool in the development of Xi’an cultural tourism.
The afternoon held a number of forums with panel sessions
covering topics including ‘Investment in cultural tourism and
industry best practices,’ ‘Building smart tourism: the future of
tourism empowered by big data and AI’, ‘New Media and Influence
Marketing’ and ‘Developing tourism under the Belt and Road
imitative’.
The evening concluded with the 2017 China Travelers’ Top Spot
Award Ceremony Dinner where representatives in the travel industry
were awarded for the contributions. The Global Destination
Marketing Summit marked the first of many to come exciting events
to come within the next few months leading up to another large
event in October.
As China’s leading one-stop shop travel service provider, Ctrip
will continue to work with the Xi’an and Shaanxi government to stay
true to the theme of this year’s forum “Exchange Cultures, Connect
the World.”
- End -
About Ctrip.com
International, Ltd.Ctrip.com International, Ltd.
is a leading travel service provider of accommodation reservation,
transportation ticketing, packaged tours and corporate travel
management in China. It is the largest online consolidator of
accommodations and transportation tickets in China in
terms of transaction volume. Ctrip enables business and leisure
travelers to make informed and cost-effective bookings by
aggregating comprehensive travel related information and offering
its services through an advanced transaction and service platform
consisting of its mobile apps, Internet websites and
centralized, toll-free, 24-hour customer service center. Ctrip also
helps customers’ book vacation packages and guided tours. In
addition, through its corporate travel management services, Ctrip
helps corporate clients effectively manage their travel
requirements. Since its inception in 1999, Ctrip has experienced
substantial growth and become one of the best-known travel brands
in China.
For further information, please
contact:International PR pr@ctrip.com
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