ATLANTA, April 11, 2018 /PRNewswire/ -- Today
Sharpie® announces the launch of a new content series and special
edition packs and markers in partnership with The Players'
Tribune, the first-of-its-kind media company that provides
athletes with a platform to connect directly with their fans by
publishing their first-person stories. The series and each special
edition pack showcases an elite athlete and the charity they
support: Aaron Rodgers and the
Wounded Warrior Project, Chris Paul
and the Chris Paul Family Foundation, Alex
Morgan and UNICEF Kid Power and Aaron Judge and #ICanHelp. Each pack features a
picture of the athlete, their charity and includes a marker printed
with the athlete's signature. The packs are available in four,
five, eight, ten, 12 and 24 counts.
The partnership with The Players' Tribune supports a
broader Sharpie campaign, Uncap the Possibilities, which
demonstrates how a Sharpie Permanent Marker gives people the power
to unleash their imaginations and express how they'd like the world
to be. Through both powerful first-person video narratives and
written articles, the athletes will describe how they have uncapped
their possibilities through their personal journeys and the
charities they support. The content will be released on The
Players' Tribune throughout the year.
In addition to creating special edition packs, Sharpie is
hosting a national promotion, giving fans the chance to win over
50,000 prizes instantly. Some of the prizes include autographed
items, cash prizes, Rawlings merchandise, special edition Sharpie
Permanent Markers, and a trip to New York
City to meet baseball star Aaron
Judge.
"Athletes have an incredible opportunity to positively influence
their fans. We're proud to partner with The Players' Tribune
and support these four athletes in their endeavor to increase
awareness of their individual causes," says Jeff Rodenbaugh, Director of Sharpie Brand
Activation for Newell Brands. "We
hope others are inspired by this partnership to uncap the
possibilities and positively change the world."
"The Players' Tribune is excited to partner with Sharpie and
amplify their Uncap the Possibilities campaign," says
Jared Schoenfeld, Vice President
Brand Partnerships, The Players'
Tribune. "Self-expression is core to both TPT and Sharpie, and
this unique partnership connects their premium brand with four
elite athletes to highlight their charitable initiatives that aim
to better our society and create a positive impact. The Sharpie
brand is endemic to sports and this is another great example of how
TPT can collaborate with brands and connect them to consumers not
only through authentic storytelling, but also to enhance their
product offerings and creatively activate at retail."
The special edition packs will be available in store in May. To
learn more about the partnership with The Players' Tribune,
visit www.uncapthepossibilities.com.
How to Enter the Uncap the Possibilities Instant Win
Game
Eligible participants may obtain an entry code to enter
using one of the following four methods:
1. Obtain a unique code
printed under the cap of Special Edition Sharpie Permanent Markers.
Packs can be found at all major retailers where Sharpie products
are. For details on which packs can be found at which retailers,
visit www.sharpie.com/collections.
2. Upload a Sharpie
Permanent Marker Purchase Receipt
- Upload a receipt of a valid Sharpie Permanent Marker purchase
that is dated between 04/01/2018 –
03/31/2019 on
www.uncapthepossibilities.com before 11:59:59 PM ET on March
31, 2019 to receive a game play code.
3. Obtain a unique code without a
purchase via a mail-in code request
- To obtain a code without making a purchase, an eligible entrant
must legibly hand write his or her full first and last name,
complete street address (no P.O. Boxes allowed), city, state, ZIP
code, age and valid email address on a 3½" x 5" postcard and mail
it in an envelope to: Sharpie Uncap The Possibilities Instant Win
Game Code Request, P.O. Box 251328, West
Bloomfield, MI 48325.
4. An eligible entrant may
visit a program specific website that will be listed in the
official rules and follow the onscreen instructions to obtain one
code. Entrants can request up to one code per day via this method.
For full rules and regulations, visit
www.uncapthepossibilities.com.
NO PURCHASE NECESSARY. Promotion ends at
11:59:59 PM ET on 3/31/19. Open to
legal residents of the 50 US/DC, at least 18 years old/age of
majority in their jurisdiction of residence (whichever is greater)
at the time of entry. Void where prohibited. See website for
Official Rules and complete details, including how to play the
Instant Win Game, how to enter without a purchase, odds of winning,
prize details and restrictions, etc. Subject to Official Rules.
ABOUT SHARPIE®
WE ARE SHARPIE®. We are the iconic
permanent marker designed for boldly original, brilliantly
colorful, courageous, outrageous, infectious, borderline dangerous,
luminously electrifying, expectation-defying, attention-drawing,
awe- inspiring writing and marking that dare to stand out, draw a
crowd, cause a scene, and make an unforgettable impression. BOLD to
the extreme and PERMANENT to the core, SHARPIE® permanent markers
create individual expression that can't be copied, refuses to be
taken lightly, and absolutely will not be ignored.
ABOUT NEWELL
BRANDS
Newell Brands
(NYSE: NWL) is a leading global consumer goods company with a
strong portfolio of well-known brands, including Paper Mate®,
Sharpie®, Dymo®, EXPO®, Parker®, Elmer's®, Coleman®, Jostens®,
Marmot®, Rawlings®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®,
Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®,
Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. For hundreds of
millions of consumers, Newell Brands
makes life better every day, where they live, learn, work and
play.
ABOUT THE PLAYERS' TRIBUNE
The Players'
Tribune (TPT) is a first-of-its-kind content platform that
was developed by athletes for athletes to connect them with fans
through the power of storytelling. By giving athletes the tools to
create truly personal content and tell their stories, The
Players' Tribune is reimagining the world of sports and culture
through the player's point of view. More than 1,800 athletes have
contributed to the platform through impactful and powerful long and
short form stories, video series and audio. Founded by Derek Jeter in 2014, TPT provides unique insight
into the daily sports conversation and brings fans closer than ever
to the games they love. For more information visit
www.theplayerstribune.com, or interact with the team on Instagram,
Facebook and Twitter.
This press release and additional information about Newell Brands are available on the company's
website, www.newellbrands.com.
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SOURCE Newell Brands