America’s Favorite TV Doctors of America Are Now On-Call
April 05 2018 - 8:00AM
Business Wire
- Cigna reunites Patrick Dempsey, Donald
Faison, Neil Patrick Harris and Kate Walsh for next chapter of
program
- Initiative connects people directly
with TV Doctors of America stars to encourage preventive care
With a mission to save 100,000 lives by encouraging Americans to
get their annual check-upi, global health service company Cigna
(NYSE: CI) has reunited the stars of its TV Doctors of America
campaign to give Americans personalized, mobile reminders to
schedule their annual check-ups.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180405005512/en/
Paging the TV Doctors of America! (Photo:
Business Wire)
The new pilot, which supports Cigna's Go, Know and Take Control
message, encourages people to call or text to “page” Cigna’s TV
Doctors at 1-833-PAGE-DOC (833-724-3362). In their response, the
campaign stars, Patrick Dempsey, Donald Faison, Neil Patrick Harris
and Kate Walsh, will emphasize the importance of preventive care.
Each user will also be given the opportunity to opt-in to receive a
personal reminder from one of the four celebrities 30 days later to
schedule their annual check-up.
“After seeing an 18 percent increase in annual check-ups among
Cigna customers over the past two yearsii, we were inspired to find
a simple and more personalized way to connect with the people we
serve,” said Stephen Cassell, Vice President, Global Branding,
Cigna. “Scheduling an annual check-up is an important way to stay
healthy and Patrick, Neil, Kate and Donald are all powerful
champions of this potentially life-saving message.”
This is part of Cigna’s mission to help save 100,000 lives each
year by encouraging Americans to prioritize preventive care. The
Centers for Disease Control and Prevention (CDC) estimates that
100,000 lives could be saved if everyone got the recommended
preventive care they needi, which often starts with seeing a doctor
for an annual check-up. However, Americans use preventive services
at only about half the recommended rateiii, despite it being
covered by most health insurance plansiv.
This program encourages Americans to schedule their annual
check-up and know their four health numbers, including blood
pressure, cholesterol, blood sugar and body mass index. These
numbers are responsible for the majority of preventable chronic
disease and are the main drivers of health care costv.
To learn more about the TV Doctors of America initiative or Page
a TV Doc, visit cigna.com/takecontrol.
DisclaimerReturn call will be from a TV Doctor, not a
real doctor. This is not a medical line. For medical emergencies,
please dial 911. Standard mobile phone carrier and data usage
charges apply. Call will be made in accordance with mobile settings
and app permissions.
About CignaCigna Corporation (NYSE: CI) is a global
health service company dedicated to helping people improve their
health, well-being and sense of security. All products and services
are provided exclusively by or through operating subsidiaries of
Cigna Corporation, including Cigna Health and Life Insurance
Company, Connecticut General Life Insurance Company, Life Insurance
Company of North America and Cigna Life Insurance Company of New
York. Such products and services include an integrated suite of
health services, such as medical, dental, behavioral health,
pharmacy, vision, supplemental benefits, and other related products
including group life, accident and disability insurance. Cigna
maintains sales capability in 30 countries and jurisdictions, and
has more than 95 million customer relationships throughout the
world. To learn more about Cigna®, including links to follow us on
Facebook or Twitter, visit https://www.cigna.com/.
REFERENCES
i CDC Prevention Checklist, Centers for Disease Control and
Prevention, 2017; http://www.cdc.gov/prevention/ii Data
pulled February 2018: Includes claims paid out by Cigna health
plans for adult wellness, child wellness, breast cancer screening,
colon cancer screening and flu vaccinations in comparing September
2014 - August 2015 to September 2015 - August 2017. (excludes
Medicare Prime and State of Illinois accounts).iii CDC
Preventive Health Care Tip Sheet, Centers for Disease Control and
Prevention, 2017;
http://www.cdc.gov/healthcommunication/toolstemplates/entertainmented/tips/preventivehealth.htmliv Includes
eligible in-network preventive care services. Some preventive care
services may not be covered, including most immunizations for
travel. Reference plan documents for a list of covered and
non-covered preventive care services.v Annual out-of-pocket
health care savings comparing 200,000 study participants over three
years whose four health numbers — BMI, cholesterol, blood pressure
and blood sugar — were within a healthy range versus those study
participants who did not know their four health numbers. Source:
Cigna Affordability Study, 2014.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180405005512/en/
MEDIA:CignaEllie Polack, 860-902-4906elinor.polack@cigna.com
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