Shopping on Instagram Goes Global with Shopify
March 20 2018 - 2:00AM
Business Wire
Shopify enables shopping on Instagram for
businesses in eight additional markets
Shopify Inc. (NYSE: SHOP) (TSX: SHOP), the leading multi-channel
commerce platform, today announces its expanded integration with
Instagram. The “shopping on Instagram” feature that allows
businesses to tag products in Instagram posts is now enabled for
merchants in eight additional markets: UK, Australia, Canada,
Germany, France, Italy, Spain and Brazil. This strategic expansion
unlocks potential for Shopify’s merchants to sell to Instagram
users all over the world.
Instagram, a fun, popular photo-sharing app for mobile devices,
is a great venue for Shopify’s hundreds of thousands of merchants
in categories such as fashion, jewelry, beauty, furniture and home
decor to grow their customer base in a meaningful way. Riding on
the successes from the earlier rollout for Shopify’s U.S.
merchants, the expanded integration will allow shoppers all over
the world to experience this unique commerce feature on
Instagram.
With the objective of helping our merchants reach more shoppers
around the world, Shopify continues to invest in social commerce so
brands and small businesses can sell to shoppers wherever they are.
With its 500 million daily active users, Instagram is a natural
integration alongside Shopify’s other sales channels like Facebook,
BuzzFeed, Pinterest and eBay, and will help brands leverage mobile
to reach consumers around the world.
“Shoppers around the world increasingly demand unique
experiences that shorten the path to purchase, and the future of
commerce will need to meet and exceed these evolving demands. We
continue to partner and experiment with leading social platforms to
support our merchants in reaching their customers wherever they
are,” said Satish Kanwar, Vice President, Product, Shopify. “The
expanded collaboration with Instagram is indicative of our
commitment to support our merchants in growing their business and
reaching more customers globally.”
“We know that people come to Instagram to be inspired and
discover new products from businesses they love, and we want them
to easily be able to learn more, consider and ultimately purchase
those products. By integrating with Shopify, we’re giving even more
businesses the ability to reach people at that moment of
inspiration while making it easier for their potential customers to
shop directly from Instagram,” said Susan Rose, Director of Product
Marketing, Instagram.
Shopify’s sales channel integration with Instagram allows
merchants to sell directly to consumers through product tagging.
This allows shoppers to discover and purchase products all within
the app itself, shortening the path to purchase.
Shopping on Instagram is now available to merchants selling in
the U.S., Canada, the United Kingdom, Australia, Germany, France,
Italy, Spain and Brazil. For more information visit:
http://www.shopify.com/blogs/blog/shopping-on-instagram
About Shopify
Shopify is the leading cloud-based, multi-channel commerce
platform. Merchants can use the software to design, set up, and
manage their stores across multiple sales channels, including web,
mobile, social media, marketplaces, brick-and-mortar locations, and
pop-up shops. The platform also provides merchants with a powerful
back-office and a single view of their business. The Shopify
platform was engineered for reliability and scale, making
enterprise-level technology available to businesses of all sizes.
Headquartered in Ottawa, Canada, Shopify currently powers over
600,000 businesses in approximately 175 countries and is trusted by
brands such as Red Bull, Nestle, Rebecca Minkoff, Kylie Cosmetics,
and many more.
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