ENGLEWOOD, Colo., March 13, 2018 /PRNewswire/ -- DISH today
announced it selected The Richards Group as its new creative agency
of record. The Dallas-based
Richards Group was chosen following a comprehensive agency
review.
"The Richards Group brings to the table a history of successful
campaigns, breakthrough creative and a unique set of capabilities
necessary to take the DISH brand forward," said Jay Roth, CMO and senior vice president of DISH.
"Throughout the agency review process, DISH and The Richards Group
discovered natural synergies between our two founder-led
organizations, and we're eager to bring the results of this
partnership to market."
The pay-TV category has historically generated low customer
satisfaction that DISH has been working to confront. Last year,
Roth kicked off the company's "Tuned In To You" promise with a
campaign called "The Spokeslistener." Each of these spots
illustrates the common frustrations experienced by pay-TV customers
and the solutions offered by DISH.
Reflective of progress made, DISH was recently ranked #1 in
customer service nationally by J.D. Power. DISH earned the highest
numerical score for customer service among national TV providers in
the J.D. Power 2017 U.S. Television Service Provider Satisfaction
Study.*
"We've learned that people appreciate the customer-centric
approach that's inherent at DISH and brought to life by the
Spokeslistener," said Roth. "We see the Spokeslistener being an
element of our marketing program moving forward, as The Richards
Group helps us drive the 'Tuned In To You' message into our
markets."
"We are absolutely thrilled to have the opportunity to work with
DISH to achieve its business objectives," said David Hall, Brand Management Principal of The
Richards Group. "We believe they are exactly the right kind of
client and brand for which we can do great work together for years
to come."
The Richards Group is the largest independent branding agency in
America, focused on the sole purpose of endearing brands to people
at every point of contact. Initially founded as a freelance design
firm by renowned creative director Stan
Richards, the company has expanded its offerings to meet the
evolving needs of clients for the past 41 years, now including
best-in-class services in areas like advertising, brand identity,
graphic design, social media, strategic planning and public
relations.
*DISH Network received the highest numerical score for
customer service and second highest score for overall customer
satisfaction among national TV providers in the J.D. Power 2017
U.S. Television Service Provider Satisfaction Study, based on
18,685 total responses, measuring the experiences and perceptions
of customers with their TV service provider, surveyed November
2016-July 2017. Your experiences may
vary. Visit jdpower.com.
About DISH
DISH Network Corporation is a connectivity company. Since 1980,
DISH has served as the disruptive force in the pay-TV
industry, driving innovation and value on behalf of consumers.
Through its subsidiaries, the company provides television
entertainment and award-winning technology to millions
of customers with its satellite DISH TV and streaming
Sling TV services. DISH operates a national in-home
installation workforce, as well as an advertising sales group
delivering targeted advertising solutions on DISH TV and Sling
TV. In addition to its TV services, DISH has commenced
buildout of a nationwide narrowband "Internet of Things" network
that will apply capacity from its strategic spectrum
portfolio. DISH Network Corporation (NASDAQ: DISH) is a
Fortune 200 company.
For more information on DISH TV products and services, visit
dish.com
For more information on Sling TV products and services, visit
sling.com
For company information, visit about.dish.com
Subscribe to DISH email alerts: about.dish.com/alerts
Follow @DISHNews on Twitter: twitter.com/DISHNews
About The Richards Group
The Richards Group, located in Dallas, is the largest independent
brand-building shop in the nation. Clients include the brands of
Cardinal Health, Dr Pepper Snapple Group, GameStop, The Home Depot,
Motel 6, Orkin, Ram Trucks, The Salvation Army, Sub-Zero, Wolf and
many others. The Richards Group can be found at www.richards.com or
on Twitter, @RichardsGroup.
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SOURCE DISH Network Corporation