Smartify CIC & MOBGEN, part of Accenture Interactive, Win GLOMO Award for Augmented Reality & Art Recognition App “SMARTIFY...
February 28 2018 - 12:59AM
Business Wire
Smartify a Community Interest Company (CIC) and MOBGEN, part of
Accenture Interactive (NYSE:ACN), have won a 2018 GSMA GLOMO award
in the “Most Innovative Mobile App” category for their augmented
reality app “Smartify.” The award was presented at Mobile World
Congress 2018 yesterday.
This press release features multimedia. View
the full release here:
http://www.businesswire.com/news/home/20180227006671/en/
Users can download Smartify from the
Apple App Store and Google Play free of charge (Photo: Business
Wire)
Smartify is a free app which helps people make meaningful
connections with art. Using image recognition technology, Smartify
instantly identifies artworks by scanning them on your
smartphone.
Through Smartify, users can unlock the stories behind the art,
save the artwork to Smartify and create a digital personal art
collection and share with the Smartify community. It is available
at a global network of over 50 partner venues, including some of
the world’s most popular museums such as the National Gallery in
London, Rijksmuseum in Amsterdam and Smithsonian National Gallery
in Washington, D.C.
Ron Vrijmoet, managing director MOBGEN, part of Accenture
Interactive, said, “Smartify turns an artwork into an even more
immersive experience. It is a powerful example of how new digital
technologies such as AR are beginning to become part of people’s
everyday lives. We are proud that the work of the Smartify team and
our team has been recognized with this 2018 GLOMO award.”
Anna Lowe, co-founder and director of partnerships, Smartify
said, “We are delighted that Smartify has won this prestigious
award. We are thankful for the continued support of all our museum
partners globally and the great work of the team at MOBGEN.
Together, we hope to reframe the use of mobile phones in museums as
engagement, rather than distraction.”
Michael O’Hara, Chief Marketing Officer, GSMA, said,
“Congratulations to all of the winners and nominees of the 2018
GLOMO Awards. The GLOMOs recognize the best of the best in mobile,
highlighting the technologies, products, companies and individuals
that are pushing the boundaries of ingenuity and innovation and
creating a better future for all of us. We thank all of our
entrants, judges, sponsors and partners for supporting the 2018
GLOMOs.”
At Mobile World Congress, Accenture is demonstrating how digital
technologies including analytics and AI offer companies and
organizations new approaches to design, manufacturing, workforce,
marketing, sales, service and security. If you are a member of the
press and would like to learn more, contact
jens.derksen@accenture.com, +491755761393 or
molly.mcdonagh@accenture.com, +44782502362.
About Smartify
Smartify is a free app which helps people make meaningful
connections with art. Using image recognition technology, Smartify
instantly identifies artworks by scanning them on your smartphone.
Through Smartify, users can unlock the stories behind the art,
create a digital personal art collection, and share with the
Smartify community. Smartify is available at a growing network of
partner venues, including some of the world’s most popular museums.
Smartify is a social enterprise supported by the British Government
agency InnovateUK. www.smartify.org @_smartify #smartify
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions – underpinned by the world’s largest
delivery network – Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With more than 435,000
people serving clients in more than 120 countries, Accenture drives
innovation to improve the way the world works and lives. Visit us
at www.accenture.com.
Accenture Interactive helps the world’s leading brands transform
their customer experiences across the entire customer journey.
Through our connected offerings in design, marketing, content and
commerce, we create new ways to win in today’s experience-led
economy. Accenture Interactive is ranked the world’s largest
digital agency in the latest Ad Age Agency Report. MOBGEN, now part
of Accenture Interactive, was acquired by Accenture in 2016. To
learn more, follow us @accentureACTIVE and visit
www.accentureinteractive.com.
Notes to editors
To download the free Smartify appiPhone:
https://itunes.apple.com/gb/app/smartify-your-personal-digital-curator/id1102736524?mt=8Android:
https://play.google.com/store/apps/details?id=com.mobgen.smartify&hl=en_GB
For demonstration purposesOpen these links on your computer and
scan the artwork with your phone:National Gallery, LondonThe
Fighting Temeraire - Joseph Mallord William Turner - Room 34The
Battle of San Romano - Paolo Uccello – Room 54Cupid complaining to
Venus - Lucas Cranach the Elder – Room 4
Copyright © 2018 Accenture. All rights reserved. Accenture, its
logo, and High Performance Delivered are trademarks of
Accenture.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20180227006671/en/
SmartifyAnna Lowe, +44
7540846301anna@smartify.org.ukorAccentureAnja van Beijnum,
+31613300503Anja.van.beijnum@accenture.com
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