AUSTIN, Minn., Feb. 26, 2018 /PRNewswire/ -- The makers of
SKIPPY® peanut butter announced today the launch
of the BE SMOOTH LIKE SKIPPY™ national advertising campaign
created to showcase the smoothness and deliciousness of
SKIPPY® peanut butter.
The BE SMOOTH LIKE SKIPPY™ campaign includes a series of
videos with child actor Cooper
Friedman performing a variety of smooth tasks, as well as
enjoying SKIPPY® peanut butter. The campaign,
which includes both 15- and 30-second spots, will air on national
television as well as select digital and social channels, and
incorporates both core peanut butter and natural spreads of
SKIPPY® peanut butter. The campaign also
showcases one of the brand's newest products, SKIPPY®
P.B. Bites, with 30-second spots providing "bite-sized
advice on how to be smooth."
"SKIPPY® peanut butter is undeniably smooth,"
said Jennesa Kinscher, brand manager
for SKIPPY® peanut butter. "The campaign
showcases the fun, light hearted personality of the
SKIPPY® brand, while the creative underscores how
smooth and craveable SKIPPY® peanut butter
is."
Additionally, the makers of SKIPPY® peanut
butter have licensed the song "Uptown Funk" from record producer
Mark Ronson featuring 11-time
Grammy-winning singer and songwriter Bruno
Mars. The spot includes the lyrics "smoother than a fresh
jar of Skippy," which tie into the overall campaign.
"Associating an iconic brand like SKIPPY®
peanut butter with the iconic, Grammy-winning song 'Uptown Funk'
was very important to us," said Kinscher. "The song does an
incredible job amplifying the spot and harnessing the 'be smooth
like Skippy' discussion that's already happening in pop culture
around the world."
Developed with BBDO Minneapolis, the BE SMOOTH LIKE
SKIPPY™ campaign represents the company's second launch of a
national marketing campaign in the past three years. In 2016,
Hormel Foods launched a campaign for the company's new
SKIPPY® P.B. Bites product.
"When people open that fresh jar of SKIPPY®
peanut butter, we want them to say, 'wow that's smooth,' while also
emphasizing smooth as an attitude and a way of life," said
David Mackereth, creative director
for BBDO Minneapolis.
The anthem spot from the campaign can be viewed at
www.peanutbutter.com.
Media planning and buying for the campaign was done by PHD
Worldwide.
For more information about SKIPPY® peanut
butter products, including recipes, nutritional information and
where to buy, visit www.peanutbutter.com or follow the brand on
social media
at www.Facebook.com/Skippy and www.Twitter.com/Skippy.
About Hormel Foods – Inspired People. Inspired
Food.™
Hormel Foods Corporation, based in Austin, Minn., is a global branded food
company with over $9 billion in
annual revenues across 75 countries worldwide. Its brands include
SKIPPY®, SPAM®,
Hormel® Natural Choice®,
Applegate®, Justin's®,
Columbus®, Wholly Guacamole®,
Hormel® Black Label® and more than 30
other beloved brands. The company is a member of the S&P 500
Index and the S&P 500 Dividend Aristocrats, was named one of
"The 100 Best Corporate Citizens" by Corporate Responsibility
Magazine for the ninth year in a row, and has received numerous
other awards and accolades for its corporate responsibility and
community service efforts. In 2016, the company celebrated its
125th anniversary and announced its new vision for the
future - Inspired People. Inspired Food.™ - focusing on its
legacy of innovation. For more information, visit
www.hormelfoods.com and https://csr.hormelfoods.com/.
Contact:
|
Brian
Olson
|
|
507-437-5345
|
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media@hormel.com
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SOURCE Hormel Foods Corporation