ITEM
2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
FORWARD
LOOKING STATEMENT INFORMATION
Certain
statements made in this Quarterly Report on Form 10-Q involve known and unknown risks, uncertainties and other factors that may
cause our actual results, performance or achievements to be materially different from any future results, performance or achievements
expressed or implied by such forward-looking statements. You can identify these statements by the fact that they do not relate
strictly to historical or current facts, and use words such as “anticipate,” “believe,” “estimate,”
“expect,” “forecast,” “may,” “should,” “plan,” “project,”
“will” and other words of similar meaning. The forward-looking statements included herein are based on current expectations
that involve numerous risks and uncertainties. Our plans and objectives are based, in part, on assumptions involving judgments
with respect to, among other things, future economic, competitive and market conditions, technological developments related to
business support services and outsourced business processes, and future business decisions, all of which are difficult or impossible
to predict accurately and many of which are beyond our control.
Although
we believe that our assumptions underlying the forward-looking statements are reasonable, any of the assumptions could prove inaccurate
and, therefore, there can be no assurance that the forward-looking statements included in this Quarterly Report on Form 10-Q will
prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein particularly
in view of the current state of our operations, the inclusion of such information should not be regarded as a statement by us
or any other person that our objectives and plans will be achieved. Factors that could cause actual results to differ materially
from those expressed or implied by such forward-looking statements include, but are not limited to, the factors set forth under
the headings “Business” and “Risk Factors” within our Annual Report on Form 10-K for the fiscal year ended
June 30, 2017, as well as the other information set forth herein.
OVERVIEW
NightFood
Holdings runs two distinct operating companies, each serving a different market segment with different products.
MJ
Munchies, Inc. is a Nevada corporation formed in January of 2018 to exploit legally compliant opportunities in the CBD and marijuana
edibles and related spaces. The Company intends to market some of these new products under the brand name “Half-Baked”.
As this subsidiary was created subsequent to the end of the current reporting period, which concluded on December 31, 2017, its
operations have no impact on the financial statements contained herein.
Since
inception, MJ Munchies has applied for U.S. Trademark protection for its brand of Half-Baked snacks, currently under development.
In addition, the Company has entered into a product development agreement with Abunda Foods, controlled by NGTF shareholder Peter
Leighton, whereby Abunda will drive the development of new Half-Baked snack products intended to be marketed online and in dispensaries
throughout the country. Abunda, and Leighton, have a long history of success in consumer snack product development, having successfully
done product development work for clients such as Tiger’s Milk, Cascadian Farm, and National Beverage Corp.
NightFood,
Inc. is a snack company focused on manufacturing and distribution of nutritional/snack foods that are appropriate for evening
snacking. NightFood’s first product is the NightFood nutrition bar, currently available in two flavors (Cookies n’
Dreams, and Midnight Chocolate Crunch).
Management
believes consumer demand exists for better nighttime snacking options, and that a new consumer category consisting of nighttime
specific snacks will emerge in the coming years. This belief is supported by research from major consumer goods research firms
such as IRI Worldwide, and Mintel, who identified nighttime specific foods and beverages as one of the “most compelling
and category changing trends” for 2017 and beyond.
It
is estimated that over $50B is spent annually in the United States on snacks that are consumed between dinner and bed. Company
management believes that a significant percentage of that consumer spend will move from conventional snacks to nighttime specific
snacks in coming years.
A
NightFood Scientific Advisory Board was recently established. The first member of this advisory board is Dr. Michael Grandner,
Director of the Sleep and Health Research Program at the University of Arizona. Dr. Grandner has been conducting research on the
link between nutrition and sleep for over ten years, and he believes improved nighttime nutritional choices can improve sleep,
resulting in many short and long-term health benefits.
NightFood has recently reported significant
growth in direct-to-consumer sales through the NightFood.com website and Amazon.
DEVELOPMENT
PLANS
The
NightFood brand continues to focus on online revenue growth at this time. NightFood intends to launch gluten-free versions of
NightFood nutrition bars during 2018. It is also expected that additional flavors will be launched in a similar timeframe. Towards
the end of calendar 2018, with new flavors available, and what is expected to be a healthy revenue base, the Company intends to
begin revisiting a retail rollout for NightFood bars.
The
Company is also working towards the launch of NightFood ice cream in the latter half of 2018. A major regional ice cream distributor
is prepared to bring the NightFood ice cream line to market, provided the product meets certain taste and nutritional standards,
which we’re confident it will.
NightFood
also intends to add one to two new members to its Scientific Advisory Board in the coming months to help ensure NightFood products
are able to deliver on their brand promise, and establish additional credibility with consumers, the media, and retail buyers.
MJ
Munchies continues to advance the Half-Baked snack line through product R&D and its various industry relationships. Developments
are occurring rapidly, as the Company recently announced it had completed U.S. Trademark application for the brand name Half-Baked
as it relates to various packaged snacks and baked goods. In addition, the Company has secured the domain name HalfBaked.com.
We believe this trademark and domain will prove to be very valuable in the coming months and years, as the market for all things
related to cannabis and marijuana continues to develop and mature.
INFLATION
Inflation
can be expected to have an impact on our operating costs. A prolonged period of inflation could cause a general economic downturn
and negatively impact our results. However, the effect of inflation has been minimal over the past three years.
SEASONALITY
We
do not believe that our business will be seasonal to any material degree.
RESULTS
OF OPERATIONS FOR THE THREE AND SIX MONTH PERIOD ENDED
December
31, 2017 and December 31, 2016.
For the three months ended December 31, 2017 and December 31, 2016 we had revenues of $72,284 and $8,043
respectively and incurred an operating loss of $1,238,738 and $84,372 respectively. The revenue increases were the result of a
Company focus on direct to consumer sales through the new NightFood.com website and having NightFood products listed on Amazon.
A result of this increase in sales is an increase on cost of goods sold from $3,145 for the three months ending December 31, 2016
to $59,403 for the three months ending December 31, 2017. As part of the direct-to-consumer initiative, the Company chose to increase
spending on advertising and related expenses, resulting in an increase from $438 for the three months ending December 31, 2016
to $60,548 for the three months ending December 31, 2017. SG&A increased from $5,755 for the three months ending December 31,
2016 to $172,644 for the three months ending December 31, 2017, and this increase was largely attributable to the buildout and
completion of the new NightFood.com website and video assets, along with an increase in investor relations activities. Professional
fees increased from $83,040 for the three months ending December 31, 2016 to $215,524 for the three months ending December 31,
2017, with much of this increase resulting from expenses relating to capital raises to fund operations and refinance of preexisting
Company debt. For the three months ended December 31, 2017 compared to the three months ended December 31, 2016, we also experienced
increases in derivative liabilities (from $0 to $147,546) and interest expense (from $0 to $190,936).
For
the three months ended December 31, 2017, the Company recorded other expenses of $463,146 compared to $0 for the three months ended
December 31, 2016. These other expenses consist of non-cash items primarily of $463,146 in amortization of debt discount and deferred
financing fees. These are all a direct result of the Company tapping into available sources of capital to begin on the path of
significant revenue growth and investor awareness. Although no assurances can be given, management believes that the positive results
of these efforts will lead to more efficient sources of capital in the form of more favorable terms from existing investors, and
allow the Company to grow the NightFood brand and revenues in a meaningful way, ultimately increasing shareholder value.
For the six months ended December 31, 2017 and December 31, 2016 we had revenues of $108,726 and $10,507
respectively and incurred an operating loss of $2,218,513 and $158,538 respectively. The revenue increases were the result of a
Company focus on direct to consumer sales through the new NightFood.com website and having NightFood products listed on Amazon.
A result of this increase in sales is an increase on cost of goods sold from $15,246 for the six months ending December 31, 2016
to $85,429 for the six months ending December 31, 2017. As part of the direct-to-consumer initiative, the Company chose to increase
spending on advertising and related expenses, resulting in an increase from $1,058 for the six months ending December 31, 2016
to $102,372 for the six months ending December 31, 2017. SG&A increased from $18,031 for the six months ending December 31,
2016 to $315,984 for the six months ending December 31, 2017, and this increase was largely attributable to the buildout and completion
of the new NightFood.com website and video assets, along with an increase in investor relations activities. Professional fees increased
from $129,372 for the six months ending December 31, 2016 to $472,782 for the six months ending December 31, 2017, with much of
this increase resulting from expenses relating to capital raises to fund operations and refinance of preexisting Company debt.
For the six months ended December 31, 2017 compared to the six months ended December 31, 2016, we also experienced increases in
derivative liabilities (from $0 to $250,465) and interest expense (from $0 to $444,441).
For
the six months ended December 31, 2017, the Company recorded other expenses of $651,778 compared to $0 for the six months ended
December 31, 2016. These other expenses consist of non-cash items primarily of $679,714 in amortization of debt discount and deferred
financing fees and a credit of $27,936. These are all a direct result of the Company tapping into available sources of capital
to begin on the path of significant revenue growth and investor awareness. Although no assurances can be given, management believes
that the positive results of these efforts will lead to more efficient sources of capital in the form of more favorable terms from
existing investors, and allow the Company to grow the NightFood brand and revenues in a meaningful way, ultimately increasing shareholder
value.
Customers
For the three month period ending December
31, 2017, the majority of revenues resulted from sales of NightFood direct to consumer through the NightFood.com website and Amazon’s
Fulfilled by Amazon program.
LIQUIDITY
AND CAPITAL RESOURCES
As of December 31, 2017, we had cash on hand
of $12,322 and inventory value of $10,115.
The
Company has limited available cash resources and we do not believe our cash on hand will be adequate to satisfy our ongoing working
capital needs. The Company is continuing to raise capital through private placement of our common stock and through the use of
convertible notes to finance the Company’s operations, of which it can give no assurance of success. However, we believe
that our current capitalization structure, combined with the continued revenue increases, will enable us to achieve successful
financings to continue our growth. Because the business is new and has limited operating history and relatively few sales, no
certainty of continuation can be stated. Management is taking steps to raise additional funds to address its operating and financial
cash requirements to continue operations in the next twelve months. Management has devoted a significant amount of time in the
raising of capital from additional debt and equity financing. However, the Company’s ability to continue as a going concern
is dependent upon raising additional funds through debt and equity financing and generating revenue. There are no assurances the
Company will receive the necessary funding or generate revenue necessary to fund operations.
Even
if the Company is successful in raising additional funds, the Company cannot give any assurance that it will, in the future, be
able to achieve a level of profitability from the sale of its products to sustain its operations. These conditions raise substantial
doubt about the Company’s ability to continue as a going concern. The accompanying financial statements do not include any
adjustments to reflect the possible future effects on recoverability and reclassification of assets or the amounts and classification
of liabilities that may result from the outcome of this uncertainty.
Since our inception, we have sustained operating
losses. During the six months ended December 31, 2017, we incurred a net loss of $2,218,513 compared to $158,538 for the six months
ended December 31, 2016. Much of this loss is largely a function of the way certain financing activities are recorded, and does
not represent actual operating losses.
During the six months ended December 31, 2017,
net cash used in operating activities was $856,918 compared to $29,633 for the six months ended December 31, 2016. The majority
of what shows as “net cash used in operating activities” is related to non-cash items associated with to the ongoing
capitalization of the Company during the reporting period.
During the six months ended December 31, 2017,
net cash aggregating $854,914 was provided by financing activities. Much of this financing activity related to a restructuring
of pre-existing debts, and consolidation of the majority of debt with a single investor at a lower interest rate and similar conversion
terms.
From our inception in January 2010 through
December 31, 2017, we have generated an accumulated deficit of approximately $5,599,734, compared to $3,381,221 from inception
through June 30, 2017. Assuming we raise additional funds and continue operations, we expect to incur additional operating losses
during the next two to three quarters and possibly thereafter. We plan to continue to pay or satisfy existing obligation and commitments
and finance our operations, as we have in the past, primarily through the sale of our securities and other forms of external financing
until such time that we are able to generate sufficient funds from the sale of our products to finance our operations, of which
we can give no assurance.
On November 25, 2016, the company entered
into a material definitive agreement. On that date, the company executed and delivered a Plan of Reorganization Including Option
to Acquire (the “Plan”) by and among the Registrant, Hook Group, LLC (“Hook”) and Suffield Foods. LLC (“Suffield”).
The Plan contemplates the Registrant acquiring an equity interest in and potentially merging Hook and its subsidiary Suffield with
and into a wholly owned subsidiary of the Registrant. As of the date of this filing, the agreement has been formally terminated
by the Registrant.
As of February 8, 2017, we entered into two
agreements with Black Forest, an Equity Purchase Agreement (the “EPA”) and a Registration Rights Agreement (the “RRA”).
The two agreements were filed as exhibits to the Registrant’s Current Report on Form 8-K dated February 8, 2017, and this
Registration Statement is being filed in order for us to fulfill our obligations under the RRA. The following summary is qualified
in its entirety by reference to such exhibits to our Form 8-K. On August 24, 2017, the Company issued its first and, to date,
only “put notice” to Black Forest and delivered Black Forest 264,085 shares of common stock in exchange for $30,000.
On October 23, 2017, we were advised that our stock has been moved from the OTCQB to the OTCPink marketplace. We may not utilize
the EPA facility during the time quoted on the OTCPink. The Company does not believe the change in OTC Market tiers will have
any material positive or negative impact on Company operations. If, the Company determines that there is incremental value in
being listed on the OTCQB, it is possible that another tier change could occur in the future. Accordingly, future utilization
of the EPA is uncertain.
During calendar 2017, through the date of
this filing, the Company entered into convertible promissory notes with several lenders totaling approximately $1,600,000 Among
these notes were promissory notes totaling $120,000 with Black Forest which notes have been assigned to a third party that is
not affiliated with Black Forest. During the past several months, the Company has successfully consolidated most of its outstanding
notes with a single investor who, although there is no written commitment to do so, management believes will continue to provide
funding for operations.
The
agreements with Black Forest required us to file a registration statement for the common stock underlying the EPA. Subject to
various limitations set forth in the EPA, Black Forest, after effectiveness of such registration statement, will be required to
purchase up to $5,000,000 worth of our common stock at a price equal to 85% of the market price as determined under the EPA. The
EPA provides for volume limitations on the amount of shares that Black Forest must purchase at any time and provides that we will
be paid for the common stock upon electronic delivery of the shares to Black Forest. To date we have raised a net of $28,260.50
through the EPA. No assurance can be given as to the total amount we will raise through the EPA.
We
intend to rely on the sale of stock in private placements, and the issuance of more debt, to fund our operations. If we are unable
to raise cash through the sale of our stock, we may be required to severely restrict our operations.
We
have entered into other notes as disclosed on our Current Reports on Form 8-K filed on September 20, 2017, and in our Annual Report
on Form 10K, filed on October 3, 2017.
Effective May 6, 2015, the Company entered
into a consulting agreement with Sean Folkson. The agreement is retroactive to January 1st, 2015. In exchange for services provided
to the Company by Folkson, the Company has agreed to pay Folkson $6,000 monthly. This compensation expense started accruing on
January 1, 2015, and will continue to accrue on a monthly basis until the company is in a position to pay Folkson. As of the date
of this filing, three payments have been made to Folkson against this accrual.
Critical
Accounting Policies and Estimates
Our
discussion and analysis of our financial condition and results of operations is based on our unaudited condensed consolidated
financial statements, which have been prepared in accordance with U.S. generally accepted accounting principles. The preparation
of these unaudited condensed consolidated financial statements requires us to make estimates and judgments that affect the reported
amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent liabilities. On an on-going basis,
we evaluate past judgments and our estimates, including those related to allowance for doubtful, allowance for inventory write-downs
and write offs, deferred income taxes, provision for contractual obligations and our ability to continue as a going concern. We
base our estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances,
the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not apparent
from other sources. Actual results may differ from these estimates under different assumptions or conditions.
Note 2 to the consolidated financial statements,
presented in our Annual Report on Form 10-K for the fiscal year ended June 30, 2017, describe the significant accounting estimates
and policies used in preparation of our consolidated financial statements. There were no significant changes in our critical accounting
estimates during the six months ended December 31, 2017.
OFF
BALANCE SHEET ARRANGEMENTS
None.