Liquid State: 'East Meets West on the Dancefloor'
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Liquid State ambassadors and Alan Walker
collaborator |
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Cussion Pang and Denis Handlin |
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Liquid State launch |
HONG KONG, Jan 31, 2018 - (Media OutReach) - Sony
Music Entertainment and Tencent Music Entertainment Group today
announced in Hong Kong the launch of electronic dance music label
Liquid State.
Liquid State is the new home for electronic and EDM artists from
the Asia region and internationally. The label will be discovering,
showcasing and developing the abundant existing local talent to
create original content, whilst providing unrivalled support for
international artists in the region.
Liquid State will be the premier dance and electronic community and
lifestyle brand across the region, also incorporating live touring,
club events and special exclusive experiences.
Liquid State will further enhance the incredible growth of dance
music in the Asia region, which has seen EDM festivals skyrocket to
a record number and the evolution of a vibrant local club
scene.
Liquid State will feature original content through the leading
global record label expertise of Sony Music with Tencent Music
Entertainment's powerhouse marketing and digital services including
QQ Music, Kugou Music and Kuwo Music. In addition, Tencent media
channels such as WeChat, QQ, Tencent Video and QZone will also
support Liquid State and its artists.
Global superstar and multiplatinum-selling Sony Music artist Alan
Walker will be an integral part of Liquid State, with the talented
20 year old Norwegian set to release a string of exclusive
collaborations on the label in 2018. In 2017, Walker took the
number 1 position on the QQ Music charts with a record number 6
billion audio streams and was highest climber in the Top 100 DJ Mag
poll. He entered the music scene with his breakthrough single
'Faded' in Dec 2015, selling more than 9.4 million units worldwide
and recording 1.6 billion streams. He is the first in a wave of
international DJs and collaborators to be a part of the Liquid
State movement.
Three of Asia's most popular superstars have signed on as
ambassadors for Liquid State across the region, with Chinese pop
superstar Chris Lee as ambassador for Chinese mainland,
internationally acclaimed singer and actor Nicholas Tse as
ambassador for Hong Kong and Taiwan, and multi-talented phenomenon
from BIGBANG, Seungri as ambassador for South Korea.
Tencent Music Entertainment has enjoyed long-standing relationships
and successes with the three ambassadors. Previously, Chris Lee's
digital album 'Liu Xing' and Nicholas Tse's digital single 'Yi
Xiang Tian Kai' were released on Tencent Music Entertainment music
platforms and both artists are part of the Tencent Music
Entertainment Music+ Project. With Liquid State, the three
ambassadors will be involved in exciting music collaborations
across the dance genre.
Alan Walker comments, "Asia has always been such a special place
for me so I'm thrilled to be here today to help Sony Music and
Tencent with the launch of Liquid State. They have each played such
a huge role in my career so far, and now that they are joining
forces, I'm convinced that Liquid State will grow to play a
significant role in breaking new artists from Asia on a global
scale, as well as enabling international artists to unleash the
huge potential that lies within the Asian market."
In addition to Walker, Liquid State's initial roster sees more
incredible talent from across the electronic music spectrum, with
Grammy-nominated global star ZHU, and multi-award winning Dubai
based duo Hollaphonic, both set to release music through the label
in the coming months. China's DJ Lizzy and Korean duo Junkilla are
the first artists from the Asia region to be signed to Liquid
State.
Denis Handlin AO, Chairman & CEO, Australia & New Zealand
and President Asia, Sony Music Entertainment, comments, "I am
delighted to announce the launch of Liquid State with Tencent Music
Entertainment Group. These are exciting times for the music
industry and Liquid State has been created to support and enhance
the discovery and development of electronic and EDM talent across
the Asia region.
"Together we will make Liquid State the destination for a wide
range of highly talented new and established global and local
artists. I would also like to thank Tencent for sharing the passion
and vision to provide music fans in China and around the world with
exciting new music, unique experiences and incredible artists
through Liquid State."
Cussion Pang, CEO of Tencent Music Entertainment Group comments,
"With the formation of Liquid State, our goal is to create an
unmatched culture exchange between the East and the West through
the power of electronic dance music. It is a music genre like no
other, and together with Sony Music Entertainment, we aim to build
a win-win solution for all of our stakeholders and believe that the
collaboration will give birth to some truly memorable moments in
both the music and culture sectors for years to come."
-- www.liquidstate.co | #liquidlaunch2018 --
- Instagram: www.instagram.com/liquidstate_co
- Facebook: www.facebook.com/liquidstate.co
- Twitter: www.twitter.com/liquidstate_co
- Weibo: www.weibo.com/liquidstateco
- QQ: www.t.qq.com/liquidstate
For high resolution images, please download from:
https://ogilvy.egnyte.com/dl/NiNRKqWTh7
For further information, please contact:
Rouhui Wong
Ogilvy Public Relations, Hong Kong
+852 2884 8908 | rouhui.wong@ogilvy.com
About Tencent Music Entertainment Group
With three major music service providers including QQ Music, Kugou
and Kuwo, TME is a leading online music service company in China,
providing services such as digital music players, mobile online
karaoke, live music shows, copyright delegation, advertisements,
and other music derivative businesses. It is committed to providing
music services optimised for China market needs, including bringing
music listeners high quality digital music services serving
multiple use cases, helping music producers drive authorized
content development, and contributing towards the advancement of
China's overall digital music industry.
About Sony Music Entertainment
Sony Music Entertainment is a global recorded music company with a
current roster that includes a broad array of both local artists
and international superstars. The company boasts a vast catalogue
that comprises some of the most important recordings in history. It
is home to premier record labels representing music from every
genre, including Arista Nashville, Beach Street Records, Black
Butter Records, BPG Music, Bystorm Entertainment, Century Media,
Columbia Nashville, Columbia Records, Day 1, Descendant Records,
Disruptor Records, Epic Records, Essential Records, Essential
Worship, Flying Buddha, Fo Yo Soul Recordings, House of Iona
Records, Insanity Records, Kemosabe Records, Latium Entertainment,
Legacy Recordings, Louder Than Life, Masterworks, Masterworks
Broadway, OKeh, Polo Ground Music, Portrait, RCA Inspiration, RCA
Nashville, RCA Records, Relentless Records, Reunion Records, Sony
Classical, Sony Music Latin, Star Time International, Syco Music,
Vested in Culture and Volcano. Sony Music Entertainment is a wholly
owned subsidiary of Sony Corporation.
Source: Sony Music Entertainment / Tencent Music Entertainment
Group
Copyright 2018 ACN Newswire . All rights reserved.
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