CARLSBAD, Calif., Jan, 25, 2018
/PRNewswire/ -- Global nonprofit Kids for Peace today announced the
new Great Kindness Challenge – Family Edition to give children and
their families a free and fun opportunity to help create a kinder
world together. Guided by a checklist of 50 kind acts,
families are challenged to unite in kindness through activities
such as baking cookies for firefighters, playing board games with
senior citizens, and raising funds for a favorite cause. This
exciting addition to the Great Kindness Challenge was made possible
through new philanthropic support from global play and
entertainment company Hasbro, Inc. (NASDAQ: HAS) and its BE
FEARLESS BE KIND initiative.
Kids for Peace launched the new Family Edition with the Kindness
Matters Bus Tour, a coast-to-coast event that kicked off in
New York City at Times Square and
will wrap up with a celebration in Carlsbad, California, where the organization
is based. The Kids for Peace crew will stop in multiple
cities along the way to conduct all 50 kind acts on the Family
Edition checklist. Families across the
United States are invited to follow the bus online and join
the fun by downloading the free checklist on
www.greatkindnesschallenge.org.
The Papazian family, who helped to kick off the Kindness Matters
Bus Tour in New York, has already
seen the positive effects of taking the challenge. Eight-year-old
Jasmine Papazian sums it up best,
"Doing kind things with my family makes my heart full. It doesn't
cost anything. It just gives."
The Great Kindness Challenge is a fun and easy way to express
empathy, altruism, and compassion. One way it inspires
families to serve others is the checklist item "Raise funds and
donate to your favorite cause." The Great Kindness Challenge
Kind Coins campaign is Kids for Peace's annual fundraising
event to help communities in need. This year's Kind Coins for
Hurricane Relief campaign has a goal of building four new
playgrounds at schools in hurricane-impacted communities in
Texas, Puerto Rico, Florida and Louisiana. To help double
the impact made by these fundraising efforts and help Kids for
Peace achieve its goal, Hasbro is matching every dollar raised for
the Kind Coins for Hurricane Relief campaign through February 15, 2018, up to $100,000.
Hasbro is the presenting sponsor of the Great Kindness Challenge
– Family Edition and also a co-sponsor of this year's School
Edition alongside Dignity Health. This new relationship is part of
Hasbro's BE FEARLESS BE KIND signature philanthropic initiative,
which is designed to empower kids to have the compassion and
courage to stand up for others, to be inclusive and to make a
difference in the world.
"As a company dedicated to making the world a better place for
children and their families, Hasbro is excited to help Kids for
Peace expand upon its extremely successful Great Kindness Challenge
program to give families a fun framework to be kind in their
lives," said Karen Davis, Hasbro's
senior vice president of Global Philanthropy and Social Impact, and
president of the Hasbro Children's Fund. "Through BE FEARLESS BE
KIND, we are helping organizations like Kids for Peace elevate the
discussion about empathy and kindness, both in the classroom and at
home."
All families are welcome to jump on the road to kindness by
visiting www.greatkindnesschallenge.org to download the free
kindness checklist, interactive apps, and also to learn more about
the Kind Coins for Hurricane Relief campaign. They can
follow the Kindness Matters Bus as they complete 50 kind acts from
coast-to-coast on social media under the hashtags
#KindnessMattersBus, #GKCfamily, and #BeFearlessBeKind.
About the Great Kindness Challenge
The Great Kindness Challenge is a positive and uplifting program
that creates a culture of kindness in schools, communities, and the
world. Using a 50 item checklist, schools and families are
challenged to complete as many acts of kindness as possible. The
School Edition is an annual one week challenge during the last week
of January. The Family Edition is year-round. Schools and families
may get involved by signing up at no cost here:
www.greatkindnesschallenge.org
The Great Kindness Challenge is made possible by the generosity
of presenting sponsors Hasbro, Inc. and its BE FEARLESS BE KIND
initiative and Dignity Health, along with our supporting sponsors:
ViaSat, Nordson, Datron, NRG, Servant Leadership Institute, and
McGraw-Hill Education
About Kids for Peace
Kids for Peace is a California-based global nonprofit that
provides a platform for youth to actively engage in
socially-conscious leadership, community service, arts,
environmental stewardship and global friendships. Founded in 2006
by a mother and a high school honors student, Kids for Peace has
now launched over 450 chapters on six continents. All Kids for
Peace activities are based on the Peace Pledge, wise words written
by children to inspire peace for all.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment
company committed to Creating the World's Best Play
Experiences. From toys and games to television, movies,
digital gaming and consumer products, Hasbro offers a variety of
ways for audiences to experience its iconic brands, including NERF,
MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP
and MAGIC: THE GATHERING, as well as premier partner brands.
Through Hasbro Studios and its film labels, Allspark Pictures and
Allspark Animation, the Company is building its brands globally
through great storytelling and content on all screens.
Hasbro is committed to making the world a better place for
children and their families through corporate social responsibility
and philanthropy. Hasbro ranked No. 1 on the 2017 100 Best
Corporate Citizens list by CR Magazine, and has been
named one of the World's Most Ethical
Companies® by Ethisphere
Institute for the past six years. Learn more
at www.hasbro.com, and follow us on Twitter
(@Hasbro & @HasbroNews) and Instagram (@Hasbro).
Contact: Jill
McManigal
|
Katy
Hendrickson
|
Kids for
Peace
|
Hasbro,
Inc.
|
760.846.0608
|
401-727-5603
|
jill@kidsforpeaceglobal.org
|
Katy.Hendrickson@Hasbro.com
|
www.GreatKindnessChallenge.org
|
|
www.KidsforPeaceGlobal.org
|
|
View original content with
multimedia:http://www.prnewswire.com/news-releases/the-new-great-kindness-challenge---family-edition-gives-children-and-their-families-a-fun-and-easy-way-to-show-that-kindness-matters-300587986.html
SOURCE Kids for Peace