Nearly Half of MONOPOLY Players Confess to Cheating During Gameplay
January 16 2018 - 2:45PM
Business Wire
Hasbro announces First Ever MONOPOLY “CheatBot”
Inviting Fans to Report Rule Breakers via Facebook Messenger
The MONOPOLY game has long sparked family feuds and arguments
across the globe – and with good reason.
In a recent study of approximately 2,000 people, nearly 50
percent of respondents reported some form of cheating during
MONOPOLY gameplay, including stealing money from the bank, moving a
token across multiple spaces, making up fake rules, and more.
Today, Hasbro, Inc. (NASDAQ: HAS) is launching a new way to solve
the game’s cheating and questionable behavior once and for all with
the introduction of MONOPOLY CheatBot, a unique adaptation of
Facebook Messenger.
The new MONOPOLY CheatBot, available January 16 through February
16, will help settle game disputes and crack down on rule breaking
with the help of MR. MONOPOLY himself, who will dole out
personalized consequences in real-time, such as going directly to
MONOPOLY jail or paying a $200 fine in MONOPOLY Money.
“The cheating has gone on too long! With nearly one out of every
two MONOPOLY players bending – or breaking – the rules, we knew it
was time to put an end to the cheating, and what better way to
reach our fans than by leveraging the innovative Facebook Messenger
technology,” said Jonathan Berkowitz, senior vice president of
marketing for Hasbro Gaming. “With MONOPOLY CheatBot, we’re
empowering fans to ‘report’ their family and friends for corrupt
and questionable game play – with customized consequences to
hopefully end MONOPOLY feuds for good.”
Starting today, fans can visit Facebook.com/Monopoly to report
their friends and family to MR. MONOPOLY using MONOPOLY CheatBot.
Fans can also join the conversation using #MonopolyCheater.
MONOPOLY is the world’s favorite family game brand and is
enjoyed by more than 1 billion players in 114 countries across the
globe. Fans can engage with the MONOPOLY brand across many
platforms and formats including live events, fashion licensing,
digital gaming, casino gambling, and more. Stay updated on the
latest MONOPOLY brand news at Monopoly.com, Facebook.com/Monopoly ,
@HasbroNews on Twitter and @Hasbro on Instagram.
About HasbroHasbro (NASDAQ: HAS) is a global play
and entertainment company committed to Creating the World's
Best Play Experiences. From toys and games to television,
movies, digital gaming and consumer products, Hasbro offers a
variety of ways for audiences to experience its iconic brands,
including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier
partner brands. Through Hasbro Studios and its film labels,
Allspark Pictures and Allspark Animation, the Company is building
its brands globally through great storytelling and content on all
screens. Hasbro is committed to making the world a better
place for children and their families through corporate social
responsibility and philanthropy. Hasbro ranked No. 1 on the 2017
100 Best Corporate Citizens list by CR Magazine, and has been named
one of the World’s Most Ethical Companies® by Ethisphere Institute
for the past six years. Learn more at www.hasbro.com, and
follow us on Twitter (@Hasbro & @HasbroNews) and
Instagram (@Hasbro).
HAS-B
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version on businesswire.com: http://www.businesswire.com/news/home/20180116006639/en/
Media Contact:Hasbro, Inc.Erin Pearce,
401-727-5086Erin.pearce@hasbro.com
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