UniFirst Unveils New Race Car Design for Driver William Byron for the 2018 NASCAR Season
January 15 2018 - 8:07AM
UniFirst Corporation (NYSE:UNF), a North American leader in
providing customized work uniform programs, corporate attire, and
facility service products, in partnership with 12-time NASCAR Cup
Series champions Hendrick Motorsports, is gearing up for the 2018
racing season with the unveiling of the all-new No. 24 UniFirst
Chevrolet Camaro ZL1 driven by 20-year-old phenom William Byron.
UniFirst will be the primary sponsor of the No. 24 Chevrolet in
three races in the upcoming 2018 NASCAR Cup Series season, which
begins on Feb. 18 with the prestigious Daytona 500 in Daytona
Beach, Fla. The new No. 24 car design features UniFirst’s signature
green and white colors, along with the company’s corporate logo.
The No. 24 car was made famous by legendary driver and four-time
NASCAR champion Jeff Gordon.
In 2016, UniFirst and Hendrick Motorsports announced an
eight-year partnership that runs through the 2023 NASCAR season.
UniFirst is the Official Workwear Provider of Hendrick Motorsports,
supplying work clothing and uniforms to the team and its sister
company, Hendrick Automotive Group, which is the largest privately
held retail automotive organization in the United States.
“We’re thrilled to be able to reveal the new paint scheme for
the No. 24 UniFirst Chevrolet Camaro with William in the driver’s
seat,” said Adam Soreff, director of marketing and communications
for UniFirst. “He’s a remarkable young man with amazing talent and
a bright future as evidenced by his swift move through the NASCAR
ranks. The car is going to look fantastic on the racetrack and we
can’t wait to show it off throughout the 2018 season.”
In 2017, Byron won the NASCAR Xfinity Series championship and
was named the series’ rookie of the year. He signed a multi-year
agreement with Hendrick Motorsports in 2016 and was named the
driver of the No. 24 Chevrolet in August 2017.
The new No. 24 UniFirst Chevrolet Camaro ZL1 will make its debut
at Pocono Raceway on Sunday, June 3, at 2 p.m. EST, televised on
FOX Sports 1 (FS1). The next race for UniFirst will take place at
Charlotte Motor Speedway on Sunday, Sept. 30, at 2 p.m. EST,
televised on NBC. The third race will be at Kansas Speedway on
Sunday, Oct. 21, at 2 p.m. EST, televised on NBC.
About UniFirst: Headquartered in Wilmington,
Mass., UniFirst Corporation (NYSE: UNF) is a North American leader
in the supply and servicing of uniform and workwear programs, as
well as the delivery of facility service programs. Together with
its subsidiaries, the company also provides first aid and safety
products, and manages specialized garment programs for the
cleanroom and nuclear industries. UniFirst manufactures its own
branded workwear, protective clothing, and floorcare products, and
with 250 service locations, over 300,000 customer locations, and
14,000 employee Team Partners, the company outfits nearly 2 million
workers each business day. For more information, contact UniFirst
at 800.455.7654 or visit UniFirst.com.
About Hendrick MotorsportsFounded by Rick
Hendrick in 1984, Hendrick Motorsports has earned 249 points-paying
race victories and a record 12 car owner championships in the
premier NASCAR Cup Series. The organization fields four full-time
Chevrolet teams on the Cup circuit with drivers Chase Elliott,
William Byron, Jimmie Johnson and Alex Bowman. Headquartered in
Concord, North Carolina, Hendrick Motorsports employs more than 600
people. For more information, please visit HendrickMotorsports.com
or interact on Twitter, Facebook and Instagram.
CONTACT: Donna Kish, PR/CommunicationsPhone: 978.527.3871Email:
Donna_Kish@unifirst.com
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/05603322-f9be-4e71-aa20-b7d352b642b6
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