SAN JOSE, Calif., Jan. 10, 2018 /PRNewswire/ -- The
ever-increasing number of consumers using mobile devices while
shopping in-stores has challenged brick-and-mortar retailers to
integrate mobile touchpoints along the journey to purchase. To
assist retailers with their digital transformation to become the
Store of the Future, Extreme Networks, Inc. (Nasdaq: EXTR) today
introduced ExtremeLocation™, a solution that allows retailers to
identify, engage and provide personalized guest experiences
in-store via shoppers' mobile devices. By collecting contextual
analytics from both Wi-Fi and BLE beacon technology, retailers and
store associates can better understand guest demographics, shopping
patterns, personal preferences and their exact location in stores,
enabling store associates to better engage with customers
face-to-face, improve experiences, optimize workflow and store
layout and increase sales.
ExtremeLocation's cloud-hosted technology provides highly
scalable, secure and granular location-based services allowing
retailers to scale thousands of branches and connect to 100,000
access points to gather specific guest and associate analytics.
Analytics include new or repeat visitors, the amount of time spent
browsing in-store, heat maps, peak and off-peak hours, visitors to
associates ratio per zone and customer location down to 1 to 2
meters. Using this information, store associates can better serve
customer needs and retailers can optimize store layout, product
placement and staffing while also setting predetermined role-based
policies. Using the contextual campaign engine, retailers can
enable personalized push notifications that engage in-store
shoppers helping to increase basket size, or the quantity purchased
during the store visit.
Furthermore, with intuitive access and ownership of their own
rich shopper analytics, brick-and-mortar retailers have the
opportunity to enter the same playing field as pure online-only
retailers by mapping online behavior to in-store activity.
Therefore, retailers can bridge their online and in-store
experiences, improving brand and customer loyalty while increasing
in-store sales.
Extreme will be demonstrating this latest technology at booth
#1204 during NRF Retail's BIG Show at the Javits Convention Center,
from Sunday, January 14 through
Tuesday, January 16, 2018. For the
second year in a row, Extreme is pleased to welcome an active NFL
player as a guest in its booth. For more information, please visit:
https://www.extremenetworks.com/events/nrf-retails-big-show/.
Key Features:
- ExtremeLocation Multi-Tier Location Services: Retailers
can identify the presence of mobile devices whether or not the
devices are connected to Wi-Fi, locate devices based on zones of a
store and position of the devices in the environment based on Wi-Fi
triangulation.
- ExtremeWireless WiNG™: Integrated wireless
infrastructure combines both BLE Bluetooth technology and Wi-Fi to
connect guests and store associates in stores.
- Mobile Engagement with Contextual Campaign
Engine: This contextual personalization engine gathers
analytics and delivers comprehensive insights from BLE beacons that
identify who, what, where and when a shopper enters a store to
create a personalized experience.
- ExtremeGuest™: A comprehensive guest engagement and
analytics solution that gathers guest demographic information to
allow for personalized messaging.
Executive Perspectives
Patrick Groot Nuelend, GM of Retail and Transportation &
Logistics Market, Extreme Networks, Inc.
"ExtremeLocation
brings a new level of insight to our retail customers who are
looking to break down the borders between online and in-store and
leverage big data to deliver personalization. We're excited to be
able to bring a highly scalable solution to the market that
combines the power of Wi-Fi and analytics to track shoppers'
behavior and empower store associates in understanding their
shoppers, delivering real-time customer support and bringing
shoppers closer to the checkout aisle."
Miya Knights, Technology
Research Director, Planet Retail
"We are seeing shifts in
the way consumers shop in stores led by digital technology
development, where brick-and-mortar retail must keep pace to remain
relevant. Any 'Store of the Future' strategy must meet and exceed
modern customer expectations by bringing the best of ecommerce and
online into the physical store. This is the best way for retailers
to effectively target and engage today's consumers at the shelf
edge and point of sale. Extreme's new location-based analytics
solution delivers on these requirements by providing retailers with
a finer grained, digitally-enabled understanding of customer
behavior in the store. Based on the knowledge of each shopper's
location, demographics and preferences, it supports the creation of
engaging and compelling physical shopping experiences."
Bob Laliberte, Practice
Director & Sr. Analyst, ESG Global
"Retailers are
increasingly under pressure to provide a differentiated experience
to their consumers in their brick and mortar locations. To help
deliver that, ESG research indicates that 32% of retail
organizations say edge analytics will be one of their top areas of
spending in 2018[1]. By taking advantage of the
pervasive use of mobile devices while shopping in physical
locations, Extreme's new location technology and analytics
solutions will enable retailers to securely provide a more
rewarding and personalized real-time in store experience."
Rich Hunt, Senior Sales
Engineer, OCRCanada/Barcodes, Inc.
"Extreme's brand and
customer base in the retail market allows us to do business with
almost all retailers – large and small – that are looking for
reliable wireless and engagement solutions. ExtremeLocation in
conjunction with their on premise ExtremeGuest analytics server,
ups the ante and allows us to provide customers with a highly-
scalable, competitive and complete solution that delivers a truly
personalized, engaged guest experience."
Additional Resources
- Extreme Retail Solutions
- ExtremeLocation Product Page
- ExtremeWireless WiNG Product Page
- Mobile User Engagement Apps – Trends and Requirements [Survey
and Infographic]
- Planet Retail Personalization Whitepaper
- NRF Retail's BIG Show Event Page
- Connect with Extreme
via Twitter, Facebook, YouTube, LinkedIn and Google+
About Extreme Networks
Extreme Networks,
Inc. (EXTR) delivers software-driven networking solutions that
help IT departments everywhere deliver the ultimate business
outcome: stronger connections with customers, partners and
employees. Wired to wireless, desktop to data center, on premise or
through the cloud, we go to extreme measures for our customers in
more than 80 countries, delivering 100% insourced call-in technical
support to organizations large and small, including some of the
world's leading names in business, hospitality, retail,
transportation and logistics, education, government, healthcare and
manufacturing. Founded in 1996, Extreme is headquartered
in San Jose, California. For
more information, visit Extreme's website or call
1-888-257-3000.
Extreme Networks, ExtremeGuest, ExtremeWirelessWiNG,
ExtremeLocation and the Extreme Networks logo are either
trademarks or registered trademarks of Extreme Networks,
Inc. in the United States and/or other countries.
Other trademarks are the property of their respective owners.
Forward Looking Statements
Except for the
historical information contained herein, the statements in this
release, including those concerning ExtremeLocation and
ExtremeGuest retail solutions, are "forward-looking statements"
within the meaning of the "safe harbor" provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements speak only as of the date of this release. Actual
results or events could differ materially from those anticipated in
those forward-looking statements as a result of certain factors,
including: the possibility that we might experience delays in the
development or introduction of new technology and products, the
possibility that our new product introductions may not be as
successful as we anticipate or may not perform as expected, and the
possibility that new products may have quality or other defects or
deficiencies in the early stages of introduction..
More information about potential factors that could affect
Extreme's business and financial results is included in Extreme's
filings with the U.S. Securities and Exchange Commission,
including, without limitation, under the captions: "Management's
Discussion and Analysis of Financial Condition and Results of
Operations," and "Risk Factors." Except as required under
the U.S. federal securities laws and the rules and
regulations of the U.S. Securities and Exchange
Commission, Extreme Networks disclaims any obligation to
update any forward-looking statements after the date of this
release, whether as a result of new information, future events,
developments, changes in assumptions or otherwise.
[1] ESG Master Survey Results, 2018 IT Spending
Intentions Survey, December
2017
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