NORTHBROOK, Ill., Dec. 21, 2017 /PRNewswire/ -- The Allstate
Fan Fest is back for its 12th year in celebration of the
2018 Allstate® Sugar Bowl®. College football
fans from around the country will be flocking to New Orleans to see Clemson University square off against the
University of Alabama on New Year's Day
in a rematch of last year's national championship game. This year's
Allstate Fan Fest will consist of live concerts, school pep
rallies, interactive games and activities for fans of all ages.
For the second year in a row, two performances from the Allstate
Fan Fest will broadcast live from the French Quarter as part of
"Dick Clark's New Year's Rockin' Eve
with Ryan Seacrest 2018" Central Time Zone countdown. NYRE kicks off
at 7 p.m. CST on ABC leading up to
the fleur-de-lis drop at midnight in the Jax Brewery parking lot.
Award-winning actress Lucy Hale,
best known for her role on the Freeform hit series Pretty Little
Liars, is returning to the Crescent
City as the New
Orleans-based host, providing viewers with exclusive
celebrity and fan interviews leading up to the midnight countdown.
Platinum selling indie-pop band WALK THE MOON will grace the
Allstate Fan Fest main stage for a free concert to kick off the
celebration at 8:15 p.m. on
Dec. 31, followed by
Grammy® Award-winners Imagine Dragons at 10 p.m. All concerts are free and open to the
public. The broadcast of the Central Time Zone celebration in
New Orleans is also made possible
through collaborations between the New Orleans Tourism Marketing
Corporation, the New Orleans Convention and Visitors Bureau, the
Allstate® Sugar Bowl® and the Louisiana
Department of Culture, Recreation and Tourism.
"One of our favorite parts of the Allstate® Sugar
Bowl® festivities each year is seeing everyone come
together, whether that be the fans traveling in for the game, the
New Orleans residents coming out
to enjoy the celebrations or even those tuning in to watch the
excitement unfold from home," said Pam
Hollander, vice president of marketing for Allstate
Insurance Company. "The energy and sense of community that exists
during these exciting events is indescribable, and there truly is
no better place to ring in a new year."
In addition to celebrating yet another year of fantastic action
on the football field, Allstate will be helping to spotlight the
numerous good deeds that are taking place off of it. Members of the
2017 Allstate AFCA Good Works Team®, one of the most
prestigious community service awards in all of college sports, will
be recognized during halftime of the 2018 Allstate®
Sugar Bowl®. For the 10th consecutive year,
Allstate and members of the Allstate AFCA Good Works
Team® will also give back to the city of New Orleans by refurbishing a local youth
center alongside college football legend and former Good Works Team
member, Tim Tebow.
This year will also see the return of the Allstate®
Sugar Bowl® New Year's Eve Parade, a Mardi Gras-style celebration with floats, bands
and a variety of participants including the 2017 Allstate AFCA Good
Works Team®. The parade will begin at the intersection
of Elysian Fields Avenue and Decatur Street at approximately
2:30 p.m. The parade will then travel
through the French Quarter up Decatur and along the Mississippi River before
wrapping at Canal Street.
The Allstate Fan Fest will be full of family friendly activities
for all to enjoy. After fans test their abilities in the Allstate
combine, they can attempt a field goal kick for their team into
replica "Good Hands®" nets. The Allstate Fan Fest
Sweepstakes Prize Zone provides the chance to win a team jersey,
helmet and a $500 gift card to the
team store. All fans that register for the sweepstakes will also
receive an Allstate® Sugar Bowl® t-shirt.
The Allstate Fan Fest is free to the public, and is located in
the Jax Brewery parking lot off Decatur Street. The full schedule
of highlights for this year's Allstate Fan Fest activities is as
follows:
Saturday, Dec. 30
- Fan Fest open from 12 –
6 p.m.
Sunday, Dec. 31
- Fan Fest open from 12 –
6 p.m.
- Clemson Team Pep Rally –
1 p.m.
- Alabama Team Pep Rally – 4:30
p.m.
- New Year's Eve Mardi Gras Parade – 2:30
p.m.
- Kermit Ruffins – 6:30 p.m.
- WALK THE MOON – 8:15 p.m.
- Imagine Dragons – 10 p.m.
Allstate will celebrate its 12th year as the title
sponsor of the Allstate® Sugar Bowl® held in
New Orleans at the Mercedes-Benz
Superdome on Jan. 1, 2018. The game
will be broadcast on ESPN at 8:45 p.m.
EST / 7:45 p.m. CST.
About Allstate
The Allstate Corporation (NYSE: ALL) is the nation's
largest publicly held personal lines insurer, protecting
approximately 16 million households from life's uncertainties
through auto, home, life and other insurance offered
through
its Allstate, Esurance, Encompass and Answer
Financial brand names. Other growth platforms include
predictive analytics company Arity and consumer-product
protection plan company SquareTrade. Allstate is widely known
through the slogan "You're In Good Hands With
Allstate®." Allstate agencies are in virtually every
local community in America. In 2016, The Allstate Foundation,
Allstate, its employees and agency owners gave $42
million to support local communities.
View original content with
multimedia:http://www.prnewswire.com/news-releases/allstate-to-bring-fan-festivities-to-new-orleans-ahead-of-the-2018-allstate-sugar-bowl-300574149.html
SOURCE Allstate Insurance Company