Hasbro Introduces Trivial Pursuit Tap, Among First Games to Use Amazon Echo Buttons
December 19 2017 - 9:42AM
Business Wire
New Echo Buttons Bring Game-Show Style
Competition to Iconic Game
Today, gamers can test their trivia skills like never before
with the launch of Trivial Pursuit Tap, an interactive game that
brings together Amazon Alexa and Hasbro, Inc.’s (NASDAQ:HAS) iconic
and popular trivia game.
Amazon Echo Buttons are a simple but creative way for customers
to play interactive games with their friends and Alexa, adding new
and innovative methods of game play for beloved brands like Trivial
Pursuit. Paired with the introduction of new Echo Buttons, Trivial
Pursuit Tap provides a fun, game show-style competition with
“buzzers” and all. Compete with friends to be the first to buzz in
and answer questions from one of six categories. If you answer
correctly, you can push your luck and attempt more questions.
Each Echo Button connects via Bluetooth to a customers’
compatible Echo device. The buttons illuminate and can be pressed
to trigger a variety of multiplayer and single-player game
experiences through Alexa skills.
This innovative integration is timed perfectly to the holiday
family gaming season, and is a first for Amazon and Trivial
Pursuit.
“This transformative, in-home technology will make Trivial
Pursuit more animated and exciting than ever,” said Jonathan
Berkowitz, senior vice president of marketing for Hasbro Gaming.
“At Hasbro Gaming, we’re consistently working with the best minds
both inside the company and beyond to create the world’s best – and
most unique – play experiences for our fans across the globe, and
we’re confident this collaboration with Amazon will do just
that.”
“We’re excited that customers can now play the iconic Trivial
Pursuit game with Alexa,” said Scott Van Vliet, Director, Amazon
Alexa. “With Echo Buttons, game night can feel like a game show –
and Alexa is the host. We can’t wait for customers to start
playing.”
Trivial Pursuit is the first major board game to be adapted for
Alexa with Echo Button capabilities. Initially, Trivial Pursuit Tap
will launch in the U.S., UK and Germany. Amazon Echo buttons will
be available as 2-packs for $19.99; up to 4 buttons can be
connected to a compatible Echo device. Players can use the buttons
as triggers to answer questions, and the buttons light up and
assign different colors for each player.
Since 1979, Trivial Pursuit has tested the knowledge of trivia
fans and gamers alike, with six categories that include Places, The
Arts, Entertainment, Science and Tech, Events, and Sports and
Hobbies. To learn more about this new twist on the Trivial Pursuit
line, visit https://www.amazon.com/gp/product/B076XKK3L3.
About HasbroHasbro (NASDAQ: HAS) is a global play
and entertainment company committed to Creating the World's
Best Play Experiences. From toys and games to television,
movies, digital gaming and consumer products, Hasbro offers a
variety of ways for audiences to experience its iconic brands,
including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier
partner brands. Through Hasbro Studios and its film labels,
Allspark Pictures and Allspark Animation, the Company is building
its brands globally through great storytelling and content on all
screens. Hasbro is committed to making the world a better
place for children and their families through corporate social
responsibility and philanthropy. Hasbro ranked No. 1 on the 2017
100 Best Corporate Citizens list by CR Magazine, and has been named
one of the World’s Most Ethical Companies® by Ethisphere Institute
for the past six years. Learn more at www.hasbro.com, and
follow us on Twitter (@Hasbro & @HasbroNews) and
Instagram (@Hasbro).
HAS-G
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version on businesswire.com: http://www.businesswire.com/news/home/20171219005750/en/
Hasbro, Inc.Crystal Flynn,
401-727-5129Crystal.flynn@hasbro.com
Hasbro (NASDAQ:HAS)
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