MINNEAPOLIS, Dec. 18, 2017
/PRNewswire/ -- Have you noticed something different about the
General Mills logo?
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/80872245-new-general-mills-logo/
The food company's refreshed logo features a red heart near
the top of the familiar cursive "G."
"The updated logo and branding nods to our tradition – the big
blue G – and adds a splash of red to make our passion clear: Making
Food People Love," says Mary Lynn
Carver, chief communications officer for General Mills. "And
the logo is just the beginning. Our corporate brand is about
telling the General Mills story thoughtfully, proactively and
consistently."
Like its five previous logos dating back to 1928, when
four milling companies merged to form General Mills, the new design
builds on the company's evolution.
It offers a modern look while staying true to the
company's mission and heritage.
Learn how the General Mills logo has changed over time at: https://blog.generalmills.com/2017/12/our-new-logo-tells-an-evolving-story/
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SOURCE General Mills