WASHINGTON, Dec. 11, 2017 /PRNewswire/ --
- Consumers expect technology interactions to be controlled by
intonation, facial expression and body language
- Earphones will become a 24/7 accessory, even when sleeping
- 51 percent of Augmented Reality/Virtual Reality users believe
artificial intelligence (AI) will render ads indistinguishable from
the actual products
Exploring the future from an early adopter user Perspective,
Ericsson (NASDAQ: ERIC) ConsumerLab presents the seventh edition of
its annual trend report, The 10 Hot Consumer Trends for 2018 and
beyond.
The report points to a paradigm shift as consumers expect
digital technology to increasingly operate on human terms. Body
language, facial expression and intonation will augment voice and
touch to control consumer interaction with tech devices, easing
adaption in an ever-increasing pace of technological change.
These are the 10 trends for 2018 and beyond:
- Your Body is the User Interface: More than half of
current users of intelligent voice assistants believe that we will
use body language, expression, intonation and touch to interact
with tech devices as if they were fellow humans. Some 2 in 3 think
this will happen within a mere 3 years.
- Augmented Hearing: 63 percent of consumers would like
earphones that translate languages in real time. 52 percent want to
block out a family member's snoring.
- Eternal Newbies: 30 percent say new technology makes it
hard to keep their skills up to date. But it also makes us instant
experts. 46 percent say the internet allows them to learn and
forget skills faster than ever.
- Social Broadcasting: Social media is being overrun by
traditional broadcasters. But half of consumers say AI would be
useful to check facts posted on social networks.
- Intelligent Ads: Advertisements may become too smart for
their own good. More than half of augmented reality (AR)/virtual
reality (VR) users think ads will become so realistic they will
eventually replace the products themselves.
- Uncanny Communication: 50 percent think not being able
to tell the difference between human and machine would spook them
out. 40 percent would also be spooked by a smartphone that reacts
to their mood.
- Leisure Society: 32 percent of students and working
people do not think they need a job to develop a meaningful life.
40 percent say they would like a robot that works and earns income
for them, freeing up leisure time.
- Your Photo is a Room: Imagine being able to walk into a
photo and relive a memory. 3 out of 4 believe that in only 5 years
they will use virtual reality to walk around in smartphone
photos.
- Streets in the Air: City streets may be choked with
traffic but the skies remain free. 39 percent think their city
needs a road network for drones and flying vehicles. But almost as
many worry that a drone would drop on their head.
- The Charged Future: The connected world will require
mobile power. More than 80 percent believe that in only 5 years we
will have long-lasting batteries that will put an end to charging
concerns.
Michael Björn, Head of Research, Ericsson ConsumerLab, says: "We are entering a
future where devices neither have buttons and switches nor need to
be controlled digitally via your smartphone. In fact, this may be a
necessary change, as it would be difficult for people to learn a
new user interface for every device that gets connected to the
Internet of Things.
"Today, you have to know all the intricacies of the devices you
use. But in the future, the devices will know you instead. For this
to become a reality, devices must be able to relay complex human
interaction data to cloud-based processing, and respond intuitively
within milliseconds, increasing requirements on next generation
connectivity."
The insights in the 10 Hot Consumer Trends for 2018 report are
based on Ericsson ConsumerLab's global research activities over
more than 22 years, and draw on data from an online survey of
advanced internet users in 10 influential cities across the world,
performed in October 2017. Although
the study only represents 30 million citizens, their early adopter
profile makes them important to understand when exploring future
trends.
NOTES TO EDITORS
Listen to a podcast with the report's authors
For media kits, backgrounders and high-resolution photos, please
visit www.ericsson.com/press
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Ericsson is a world leader in communications technology and
services with headquarters in Stockholm,
Sweden. Our organization consists of more than 111,000
experts who provide customers in 180 countries with innovative
solutions and services. Together we are building a more connected
future where anyone and any industry is empowered to reach their
full potential. Net sales in 2016 were SEK
222.6 billion (USD 24.5
billion). The Ericsson stock is listed on Nasdaq Stockholm
and on NASDAQ in New York. Read more
on www.ericsson.com.
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2018 hot consumer
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10 hot consumer
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