News Corp Launches News IQ
December 05 2017 - 7:00AM
Business Wire
New Ad Platform Offers Brand Safety, Premium Audiences and
Better Results
News Corp announced today the launch of News IQ, a new
advertising platform with an audience of over 140 million in the
United States. This marks the first time that News Corp has
integrated all of its collective first-party data, premium media
properties and data science tools into one unified advertising
solution. News IQ will give brands a new way of reaching News
Corp’s sophisticated audiences in a safe, trusted environment to
achieve precise and measurable results.
At launch, News IQ is working with a premier and diverse group
of partners, including Douglas Elliman, Seabourn Cruise Line, Fox
Broadcasting Company (FOX), and the Dentsu Aegis Network, among
others. News IQ will leverage the first-party data of some of the
launch partners, including a top luxury retailer in collaboration
with Mastercard Ad Intelligence to create bespoke marketing and
advertising solutions.
“In a world of fake news and fraudulent metrics, News IQ offers
advertisers a clear solution: quality audience, quality data, and
quality environments,” said Jesse Angelo, News Corp’s Chief of
Digital Advertising Solutions. “And that translates into three
layers of brand safety for every campaign, protection from fraud,
and the ability to effectively reach premium audiences at scale
with precision inside a trusted and transparent ecosystem.”
News Corp’s premium properties have a rich history of informing,
inspiring, entertaining and helping people in every life stage
through a suite of trusted brands, including The Wall Street
Journal, Barron’s, realtor.com®, MarketWatch, New York Post and
HarperCollins Publishers, among others. News IQ will unlock
exclusive, first-party data to offer new insights on a large scale
from an audience comprised of top business leaders, entrepreneurs,
in-market home buyers, high-net-worth individuals, luxury shoppers,
millennial cord-cutters and more. News IQ will also be able to
combine advertisers’ first-party data with News Corp data to help
build bespoke segments.
"Brands are becoming more sophisticated about digital
advertising. They are tired of their ads showing up next to vile
and vacuous content, and fed up with mad and manipulated metrics,"
said Robert Thomson, Chief Executive of News Corp. "Now, we are
offering News Corp's suite of superior brands to advertisers, along
with a wealth of reliable - not risible - data that will help them
target the customers they cherish.”
“What distinguishes News IQ from various competitors is our
ability to leverage News Corp’s global resources to pair its world
class custom content solutions with both consumer insights and
scalable audiences in one end-to-end solution,” said Mr. Angelo.
“This isn’t about blasting consumers with ads they don’t care about
but intelligently engaging consumers and driving real results for
our partners.”
“We are excited to partner with News IQ as their approach to
brand safety, transparency and audience building is very much
aligned with our core values,” said Art Muldoon, Co-CEO Amnet US,
the programmatic expert agency of Dentsu Aegis Network. “This is a
platform that will not only simplify the supply chain, but offer
greater precision and scale in a trusted environment, which
advertisers expect.”
News IQ will complement the video ad platform and emotional
targeting capabilities of News Corp’s Unruly in order to provide an
even broader suite of solutions to advertisers.
About News IQ
News IQ is a precision audience targeting platform powered by
News Corp (NASDAQ:NWS) (NASDAQ:NWSA) (ASX:NWS) (ASX:NWSLV). News IQ
gives advertisers access to an audience across a suite of News Corp
businesses, including Dow Jones, NY Post, Move Inc., HarperCollins
Publishers, Storyful and News America Marketing. News IQ leverages
News Corp's proprietary data, custom content studios, social
listening technologies and premium brand-safe media inventory to
help its partners achieve their marketing goals. For more
information, please email: advertising@newsiq.net.
About News Corp
News Corp (NASDAQ:NWS) (NASDAQ:NWSA) (ASX:NWS) (ASX:NWSLV) is a
global, diversified media and information services company focused
on creating and distributing authoritative and engaging content to
consumers throughout the world. The company comprises businesses
across a range of media, including: news and information services,
book publishing, digital real estate services, and cable network
programming and pay-TV distribution in Australia. Headquartered in
New York, the activities of News Corp are conducted primarily in
the United States, Australia, and the United Kingdom. More
information: http://www.newscorp.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20171205005751/en/
News Corp Investor RelationsMichael Florin,
212-416-3363mflorin@newscorp.comorNews Corp Corporate
CommunicationsIlana Ozernoy, 212-416-3364iozernoy@newscorp.com
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