Record Holiday Shopping Weekend for Amazon Devices—Millions of Alexa Devices Sold
November 28 2017 - 9:00AM
Business Wire
Top selling products across all categories on
Amazon.com included Echo Dot, Fire TV Stick with Alexa Voice
Remote, all-new Amazon Echo, and Fire 7 tablet
This weekend, Echo Dot was the #1 selling
product on Amazon globally, from any manufacturer in any
category
Millions of Fire Tablets sold this holiday
weekend—best holiday shopping weekend ever for Fire Kids Edition
tablets
(NASDAQ:AMZN)—Amazon today announced its best-ever holiday
shopping weekend for devices, with millions of Amazon devices sold
between Thanksgiving and Cyber Monday.
Highlights include:
- Echo Dot and Amazon Fire TV Stick with
Alexa Voice Remote were not only the best-selling Amazon devices,
but they were the best-selling products from any manufacturer in
any category across all of Amazon.com.
- Customers purchased 2.7x as many Fire
TV Sticks as in the same period last year. Fire TV continues to be
the #1 streaming media player family in the U.S., U.K., Germany,
and Japan, across all retailers.
- Kindle celebrated its 10th anniversary
with the best holiday shopping weekend ever for Kindle Paperwhite
in the U.S. and globally.
- Fire Kids Edition continues to be the
#1 kids tablet in the U.S., across all retailers.
- Customer reaction to Echo Spot was
incredibly positive and it is sold out for this holiday season;
customers can still pre-order to reserve their place in line and
orders will be filled on a first come, first served basis in the
new year.
- Echo Dot was the best-selling device at
Whole Foods Market over the holiday weekend.
“Customers purchased millions of Amazon’s Alexa-enabled devices
this weekend, and Alexa devices were the top sellers across all of
Amazon,” said Dave Limp, Senior Vice President, Amazon Devices
& Services. “We’re excited that tens of millions of customers
around the world will be using Alexa to prepare for the
holidays.”
This holiday weekend, Amazon device customers already enjoyed
using Alexa and Amazon devices in their home to help prepare for
the holiday festivities:
- Alexa helped customers prep and cook
for their Thanksgiving gatherings. Customers asked Alexa to set
nearly twice as many timers on Thanksgiving Day than any other
day.
- The most popular named timer for Alexa
on Thanksgiving Day was “turkey,” followed by “stuffing,” “potato,”
and “pie.”
- According to Amazon Charts, some of the
most read cookbooks on Kindle on Thanksgiving Day included “Thug
Kitchen,” “Weight Watchers Instant Pot Cookbook,” and “Instant Pot
Cookbook.”
- Customers in Hawaii, Washington,
Oregon, Montana, and Washington, D.C. read the most books in the
“Cooking, Food and Wine” category on Kindle this Thanksgiving.
- During Thanksgiving weekend, customers
curled up and read the most from fiction books “Oathbringer,”
“Origin,” and “The Midnight Line” and nonfiction books “The Subtle
Art of Not Giving a F*ck,” “Leonardo da Vinci,” and “Grant.”
- “Best of Prime Music” was the most
streamed playlist on Amazon Music via Alexa devices on both
Thanksgiving and Black Friday.
- “You Make it Feel Like Christmas”
by Gwen Stefani featuring Blake Shelton was the
most streamed song on Amazon Music via Alexa devices on
Thanksgiving and Black Friday.
- The Big Sick was the most streamed
title on Prime Video this Thanksgiving on Fire TV.
- This Is America, Charlie Brown: The
Mayflower Voyagers was the top streamed holiday title this
Thanksgiving on Fire TV.
About Amazon
Amazon is guided by four principles: customer obsession
rather than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire
tablets, Fire TV, Amazon Echo, and Alexa are some of the products
and services pioneered by Amazon. For more information,
visit www.amazon.com/about and follow @AmazonNews.
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