JCPenney Builds on Toy Shops with LEGO® Partnership
October 30 2017 - 8:30AM
YASTEST
Retailer
identifies the hottest gifts on Santa's list, quadruples toy count
at JCPenney.com
PLANO, Texas -
(Oct. 30, 2017) - The countdown to Christmas is on and JCPenney
[NYSE: JCP] is helping Santa check off the best gifts on his list,
starting with childhood-favorite LEGO® toys. Beginning in November,
JCPenney will offer LEGO building bricks and playsets in 875 toy
shops inside JCPenney stores. In addition to popular sets such as
LEGO Star Wars(TM) and LEGO Super Heroes,
shoppers will find a wider selection of LEGO toys at JCPenney.com
starting in December.
Since launching the toy shops
earlier this year, the Company has expanded its in-store assortment
with the hottest gifts of the season, adding 40 percent more toys,
games and plushes from leading brands such as Disney®, Hasbro®,
Mattel®, Playmobil®, Fisher Price® and Melissa and Doug®.
Additionally, JCPenney has quadrupled its online selection of toys
since last holiday, giving shoppers a greater selection of
motorized ride-on vehicles, outdoor play equipment, bicycles,
learning sets and more at JCPenney.com.
"By working with the best toy
brands in the industry, JCPenney continues to differentiate itself
from the competition, giving more families a reason to visit our
stores and discover the amazing selection available at
JCPenney.com," said John Tighe, executive vice president and chief
merchant for JCPenney. "The holidays are hands down the most
important time of year for retailers as we compete for every dollar
leading up to Christmas morning. By partnering with a toy icon like
the LEGO brand, JCPenney is well-positioned to capture a greater
share of revenue within the toy industry, during the busiest
shopping period for gifts."
Stacking Up with
LEGO
LEGO building has inspired children's imaginations for decades as
its interlocking bricks encourage creativity, learning and
development. This November, JCPenney customers will find nearly 30
different LEGO sets in stores, including LEGO
Classic creative building boxes, LEGO City
sets and LEGO Friends sets. Prices range from
$4.99 to $69.99, including a LEGO City pizza van for $19.99, a
LEGO Disney(TM) Ariel and the Magical Spell
set for $29.99 and a LEGO Friends summer pool scene for $39.99. An
expanded selection of over 100 LEGO products will be available at
JCPenney.com this December as enthusiasts of all ages search for
new releases and pieces to add to their collections.
Must-Have Toys
This Holiday
The toy shops inside JCPenney are packed with the must-have toys on
every little one's wish list. Appealing to a variety of ages and
interests, shoppers will find family board games, character toys,
baby dolls, arts and crafts, collectible surprise toys, vehicles,
action figures and more featured in the latest holiday mailer that
boasts eight pages dedicated to toys. On Thanksgiving Day and Black
Friday, shoppers will find great discounts on toys at an incredible
value, so customers can add a few extra gifts to their shopping
cart. In addition to LEGO sets, some of the must-have toys inside
JCPenney stores this season include:
-
Hatchimals Surprise
-
L.O.L Surprise! and Big Surprise
-
Star Wars Extendable Light Saber
-
My Little Pony Styling Head
-
JoJo Siwa Singing Doll
-
Pie Face Sky High! Game
-
NERF Mega Twinshock
-
Fashionista Barbie
-
Hotwheels Cars and Monster Trucks
-
Teenage Mutant Ninja Turtle Action Figures
-
Playmobil School Bus
-
Play-Doh Drill 'N Fill
Even More to
Discover at JCPenney.com
JCPenney.com now boasts four times more toys than last holiday
season with additional brands and categories planned throughout
December. Based on customer feedback, the Company has expanded its
assortment of toys for all ages, including motorized ride-on
vehicles, bicycles, scooters, sporting goods, outdoor trampolines,
costumes, electronic learning toys, arts and crafts, swing sets and
video games. As science, technology, engineering and math tools
continue to evolve in schools, JCPenney has also increased the
number of toys designed to help kids combine STEM principles with
interactive play. Check out some of the biggest gifts at
JCPenney.com:
-
Ride-On Vehicles
-
Air Hockey Tables
-
Scooters
-
Bicycles
-
Electric Train Sets
-
Video Games and Consoles
-
Ice Skates and Sleds
-
Swing Sets
-
Sports Equipment
-
Outdoor Trampolines
-
Wagons
For product images, please
visit:
http://www.jcpnewsroom.com/news-releases/2017/1030_lego_holiday_toys.html
JCPenney Media
Relations:
(972) 431-3400 or jcpnews@jcp.com
Follow @jcpnews on Twitter for the latest announcements and Company
information.
About
JCPenney:
J. C. Penney Company, Inc. (NYSE: JCP), one of the nation's largest
apparel and home furnishings retailers, combines an expansive
footprint of approximately 875 stores across the United States and
Puerto Rico with a powerful e-commerce site, jcp.com, to connect
with shoppers how, when and where they prefer to shop. At every
customer touchpoint, she will get her Penney's worth of a broad
assortment of products from an extensive portfolio of private,
exclusive and national brands. Powering this shopping experience is
the customer service and warrior spirit of over 100,000 associates
across the globe, all driving toward the Company's three strategic
priorities of strengthening private brands, becoming a world-class
omnichannel retailer and increasing revenue per customer. For
additional information, please visit jcp.com.
###
LEGO, its logo, the Minifigure and the brick &
knob configuration are trademarks of the LEGO Group. ©2017 The LEGO
Group. Used with permission.
This
announcement is distributed by Nasdaq Corporate Solutions on behalf
of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: J. C. Penney Company, Inc. via Globenewswire
J C Penney (NYSE:JCP)
Historical Stock Chart
From Aug 2024 to Sep 2024
J C Penney (NYSE:JCP)
Historical Stock Chart
From Sep 2023 to Sep 2024