CANTON, Mass., Oct. 27, 2017 /PRNewswire/ -- As the
National Women's Hockey League (NWHL) drops the puck for the start
of its third season, Dunkin' Donuts has renewed its sponsorship of
the league, confirming its commitment to the NWHL and strong
support for women's hockey. Dunkin' Donuts, which became the
league's first-ever official corporate sponsor in its inaugural
season in 2015, will remain the official coffee and quick service
restaurant of the NWHL as part of the extended agreement for the
upcoming season.
Through its partnership, Dunkin' Donuts will continue to
coordinate with the NWHL's four franchises – Boston Pride,
Connecticut Whale, Metropolitan Riveters and defending champions
Buffalo Beauts – to provide female youth players throughout key
markets with private hockey clinics featuring team representatives.
Additionally, Dunkin' Donuts' iconic pink and orange logo will
continue to be featured on all team jerseys, signage on league goal
posts and behind each bench, and advertising on www.nwhl.zone and
each team website.
According to Tom Manchester, Vice
President, Field Marketing, Dunkin' Donuts, "Dunkin' Donuts has a
long hockey heritage, from sponsoring leagues, teams and arenas to
keeping fans and families running with a hot cup of coffee in the
stands or on the way to practice. Our partnership with the NWHL not
only deepens our connection to hockey culture, but helps drive
critical awareness for female athletes and the increasing
popularity of women's hockey. It has been a privilege to be part of
this important league and we look forward to continuing our support
of the NWHL as a pinnacle of women's hockey."
The NWHL is the first professional women's hockey league in
North America. Its new season
begins tomorrow with the start of each team's 16-game
schedule, and concludes in March 2018
with playoffs and the champion team raising the Isobel Cup, the
championship trophy named after the daughter of Lord Stanley. Fans
across the globe can enjoy the Twitter NWHL Game of the Week
streamed live for free at NWHL.twitter.com.
According to NWHL Commissioner Dani
Rylan, "Dunkin' Donuts has been a fantastic partner and
friend for the NWHL since the beginning, and their invaluable
support of our league and commitment to our athletes has played a
significant role in our success in bringing fans the chance to
watch some of the best women's hockey players in the world. Through
our Dunkin' Donuts clinics, young girls are not only able to
visualize the dream of becoming professional players, they can
learn first-hand from NWHL athletes. The NWHL truly runs on
Dunkin', and on behalf of our teams and our players we could not be
more pleased that Dunkin' Donuts will remain an important part of
our league."
Dunkin' Donuts has scored key sponsorships in recent years to
further its mission to support female athletes and drive awareness
of the increasingly popular sport of women's hockey. In 2016
Dunkin' Donuts announced a multi-year agreement with USA Hockey that includes designation as the
Official Coffee Shop of the U.S. Women's National Team. Dunkin'
Donuts also has a long-standing personal services agreement with
two-time Olympic silver medalist Meghan
Duggan, a member of the U.S. Women's National Team since
2006. Duggan, a five-time world champion, has also starred with the
NWHL's Buffalo Beauts.
Dunkin' Donuts is the official U.S. coffee, donut and breakfast
sandwich of the NHL®. The brand has a long and proud history of
partnerships across other sports, including the Boston Red Sox, New
York Yankees, New York Mets, New York Giants, New York Jets, New
England Patriots, and Philadelphia Eagles.
To learn more about Dunkin' Donuts, visit www.DunkinDonuts.com,
or subscribe to the Dunkin' Donuts blog to receive notifications at
https://news.dunkindonuts.com/blog.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts
is America's favorite all-day, everyday stop for coffee and baked
goods. Dunkin' Donuts is a market leader in the hot
regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin
categories. Dunkin' Donuts has earned a No. 1 ranking for customer
loyalty in the coffee category by Brand
Keys for 11 years running. The company has more than 12,400
restaurants in 46 countries worldwide. Based in Canton, Mass., Dunkin' Donuts is part of the
Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For
more information, visit www.DunkinDonuts.com.
Contact:
Michelle
King
Dunkin' Brands
781-737-5200
Michelle.King@dunkinbrands.com
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SOURCE Dunkin' Donuts