Turkcell Launches Turkey’s Search Engine Yaani
October 26 2017 - 12:44PM
Business Wire
- Turkcell adds Turkey to the list of
countries which have their own search engines. Yaani mobile app is
now available for smartphone users as a search engine developed
specifically for Turkey.
Turkcell (NYSE:TKC) (BIST:TCELL) continues its
journey as an innovative digital operator originating in Turkey
that provides global products and services. Turkcell built Turkey's
largest data center last year and has taken a significant step
towards keeping the data generated by BiP, fizy, lifebox, TV+,
Paycell and other services used by millions of users, in Turkey.
With Yaani, Turkcell has added Turkey to the list of countries with
their own search engines.
This press release features multimedia. View
the full release here:
http://www.businesswire.com/news/home/20171026006208/en/
Turkcell's CEO Kaan Terzioglu speaks at
the promotional event for the Turkcell's search engine 'Yaani' in
Istanbul, Turkey (Photo: Business Wire)
Yaani is Turkey's search engine, not Turkcell's
Turkcell’s CEO Kaan Terzioglu said that having its own
search engine puts Turkey on a privileged list with a few other
countries and continued: “The source of power is recently changing.
Data is now the most important source of power. If we want to be
strong as a country in this new era, we should keep the digital
data in our country and process it to develop innovative services.
Services we have developed are used by millions, not only in Turkey
but also around the world. We now take another step with Yaani and
enter the search engine market which is among the industries which
generate enormous amounts of data. It is Turkey's search engine,
not Turkcell's. It will grow by our support.”
Terzioglu reminded that Turkcell commissioned Turkey's largest
data center last year in Gebze and continued: “We cannot stop by
just building the database. It is important to develop services
working on the database. We will store the data generated by Yaani
at Gebze Datacenter. Yaani's design is based on Turkey's patterns
of use and it understands Turkish very well. It learns as we
search. So, it will give us better search results every time.”
“Our objective is to reach a market share of 25%”
Terzioglu also spoke on their objectives regarding the
search engine and said: “Our primary objective regarding Yaani is
to reach a market share of 25% in Turkey. After reaching this goal
in Turkey, we can repeat the same achievements on a regional
scale.”
A search engine with the best understanding of
Turkish
The native language of Yaani is Turkish. This means that Yaani
is designed to understand the unique syntax of Turkish very well.
This will ensure that Yaani will return better results to searches
made in Turkish. Yaani uses a blue bead icon, a specific symbol
representing Turkey. The search engine learns from the search
patterns of the users. Similar searches are easily displayed to the
users using historical data.
Everything closest to you is at Yaani
For its initial phase, Yaani has been designed as a mobile app
and it sets the bar high in location-based searches. Yaani users
can view the closest locations based on their search location. For
example, Yaani users can directly access the movie theaters and
times while searching for movies. Those looking for dining options
can access the closest restaurants and cafes along with contact
information through Yaani.
Fully integrated with Turkcell services
Yaani works in integration with Turkcell services to facilitate
the lives of its users. Kaan Terzioglu said that TV+, BiP, Lifebox,
Fulltrip, Dergilik, Paycell and other services would be integrated
with Yaani in a few months. Terzioglu mentioned that the cheapest
online shopping options would be available on Yaani shortly and
continued: “Yaani will grow with the mobile ecosystem in Turkey.
The data resulting from the searches made on the search engine will
be stored in the country and processed in accordance with the
applicable regulations to help the national economy. This step will
lay the foundation of ‘Big Data Platform’. Collected big data will
help us create a platform to closely monitor the economic,
commercial, health and social trends as well as relevant needs and
problems. We are now integrating Turkcell services and developers
will soon be able to use their services in integration with Yaani.
This will bring new business opportunities.”
View source
version on businesswire.com: http://www.businesswire.com/news/home/20171026006208/en/
Turkcell Corporate CommunicationsBurak
MergenBurak.mergen@turkcell.com.tr
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