NetworkNewsWire
Editorial Coverage: There is no denying that cannabis
is an increasingly red-hot market, and savvy companies are finding
diverse ways to serve cannabis users, producers and vendors alike.
Many companies in the cannabis industry don’t cultivate or sell
marijuana, instead offering investors the ability to take advantage
of vertical opportunities ranging from payment solutions,
accessories, technology, medicine and more. Standouts in the
diverse cannabis industry include Global Payout, Inc.
(GOHE) (GOHE
Profile), Kush Bottles, Inc. (KSHB),
General Cannabis Corp. (CANN), MassRoots,
Inc. (MSRT) and Arena Pharmaceuticals, Inc.
(ARNA).
Providing payments and transaction services to the cannabis
industry, Global Payout,
Inc. (GOHE) is addressing a key need for cannabis
vendors and consumers without ever touching the marijuana
plant.
Because marijuana remains classified as a Schedule 1 drug under
the Controlled Substances Act, companies selling marijuana and
cannabis products labor under the disadvantage of limited – if any
- access to traditional banking options. Being forced to deal in
cash poses various challenges to merchants, and is hugely
inconvenient for cannabis consumers. As a solution to these
obstacles, Global Payout, through its MoneyTrac Technology, Inc.
subsidiary, has paved a detour around this federal blockade to
enable cannabis businesses to utilize the banking services they
need (http://nnw.fm/1zZEf).
MoneyTrac’s payment platform resolves issues relating to
regulatory compliance and transactional processing and tracking,
and the platform’s capabilities have various ancillary services,
including bill pay and loyalty. Through affiliated partnerships,
MoneyTrac offers cannabis businesses and other high-risk merchants
an audited and fully compliant banking system through which they
can apply for bank accounts. MoneyTrac’s technology also gives
merchants access their financial information from any location, and
provides access tracking and compliance services to help them
manage and control revenue flow.
MoneyTrac further offers white-label payment software that lets
customers brand their own payment platforms, and provides business
consulting, marketing, branding, website design, mobile site
development and e-commerce services. The cash-only transaction
challenges faced by cannabis businesses, including safety,
accounting and storage, are addressed by the recent inclusion of
bitcoin technology, which gives both retail and wholesale clients a
secure payment option.
Global Payout recently announced (http://nnw.fm/KAd05) that MoneyTrac is in the final
stages of forming a new joint-venture partnership agreement with an
established financial institution to offer banking solutions to
cannabis businesses, which would place MoneyTrac among very few
companies possessing the ability to do so. The chief reason behind
the initial launch of MoneyTrac was to address the many challenges
faced within the cannabis industry, and Global Payout says the
joint venture would enable MoneyTrac to deliver a greatly needed
solution while positioning the company to potentially secure
various revenue-generating service agreements and both short- and
long-term revenue streams. Additionally, it will bolster the value
of MoneyTrac’s service offerings to cannabis clients.
“The potential surrounding the anticipated completion of this
joint venture is absolutely huge for our MoneyTrac Technology
brand,” MoneyTrac CEO James Hancock said in the press release
announcing the joint venture partnership. “MoneyTrac was launched
almost exclusively to address the many different challenges that
businesses in the cannabis industry face with trying to operate
their legitimate business, and one of those challenges remains the
lack of access many of them have to banking solutions. This JV
would allow us to provide a much-needed solution to these
businesses and put our company in a position to potentially secure
a number of revenue generating service agreements that could most
certainly create significant short and long-term revenue streams
for us in addition to increasing the value of our service offerings
for our clients within this industry.”
Near the end of September, Global Payout demonstrated the
diversity of its business model with the announcement (http://nnw.fm/3I2dg) of MoneyTrac’s finalization of a
majority ownership acquisition of PotSaver, a revenue-producing
community periodical that provides listings of discounted
cannabis-related products for dispensaries and stores in Southern
California. This majority ownership acquisition has provided
MoneyTrac with an immediate revenue stream from PotSaver’s existing
subscription-based earnings, and PotSaver further generates revenue
through an agreement with Greenrush, which operates the cannabis
industry’s biggest on-demand delivery platform, connecting medical
marijuana patients with local dispensaries located throughout
California, Nevada and Colorado.
MoneyTrac has further indirectly entered the multibillion-dollar
cannabidiol (CBD) market through a contract with H Smart Inc., a
division of Marijuana Company of America (OTC: MCOA). H Smart
develops and distributes cutting-edge wellness and CBD products and
is set to profit by using MoneyTrac’s technology to pay commissions
for its affiliates. It is anticipated that MoneyTrac will
experience significant revenue through this agreement during the
current fiscal quarter.
MoneyTrac has also partnered with BlazeNow, Inc., an advertising
and data collection platform that connects cannabis-related
businesses with customers and patients. BlazeNow is a
majority-owned subsidiary of MediaTechnics Corporation (OTC: MEDT).
Through this partnership, MoneyTrac intends to pursue joint-revenue
products and services and will pool each companies’ resources to
grow both brands.
Another standout company offering services to the marijuana
industry in a very different way is Kush Bottles
(KSHB). Kush Bottles is the largest distributor of packaging,
supplies and accessories for cannabis businesses and consumers in
the United States. With facilities in the three largest cannabis
markets in the U.S. and a local sales presence in each major U.S.
cannabis market, Kush Bottles has sold over 100 million units and
regularly services more than 4,000 legally operated medical and
adult-use cannabis dispensaries, growers and producers throughout
North America.
Kush Bottles offers a broad selection of products ranging from
custom packaging and labeling to items offered for point-of-sale
purchase like grinders, lighters, glass pieces and papers. The
company further offers various packaging items that are ready for
customization and houses a design team that creates branded
solutions for clients’ products. Kush Bottles additionally helps
clients meet cannabis packaging compliance requirements in their
respective states.
A broad array of services is offered to the cannabis industry
through General Cannabis Corp. (CANN), which
operates as a comprehensive national resource and trusted partner
for cannabis businesses. The company’s operating divisions include
security, marketing, real estate, operational consulting and
products, and financing.
Serving as a synergistic holding company, General Cannabis’
subsidiaries include Next Big Crop, which offers consulting
services for the cannabis industry, from cultivation to processing
to sale; Chiefton Supply Co., a cannabis apparel company based in
Colorado; Iron Protection Group, a premier provider of security
services for the cannabis industry; and Chiefton Design, a provider
of brand development and design services for cannabis
enterprises.
Another premier player in the cannabis market, catering to both
cannabis consumers and providers, is MassRoots
(MSRT), a leading technology platform powered by over a million
users. Mobile apps offered by MassRoots—available through both the
Apple App Store and Google Play Store—enable marijuana consumers to
make well-informed cannabis purchasing decisions by accessing
consumer-driven reviews and ratings presented in user-friendly
formats. Cannabis businesses are also able to leverage MassRoots
through strategic advertising that lets them target consumers based
on their preferences and tendencies.
The company further offers MassRoots Retail, a compliance and
point-of-sale system that enables cannabis-related businesses to
streamline their retail operations as well as manage compliance
reporting to their state regulators.
Another significant component of the legal cannabis market is
medical cannabis, and many companies are endeavoring to offer
alternative forms of treatment for sufferers of various ailments
and diseases. Within this space, Arena Pharmaceuticals
(ARNA) is a biopharmaceutical company focused on the
development of novel, small molecule drugs with optimized receptor
pharmacology. Arena’s endeavors are not solely focused in cannabis,
but among its efforts the company is currently engaged in an
ongoing randomized, open-label and parallel phase 2a clinical trial
of APD371, which is an orally available agonist of the CB2 receptor
(the body’s naturally occurring cannabinoid receptor system) under
evaluation for the treatment of pain associated with Crohn’s
disease. This internally discovered, investigational drug candidate
is also being explored for potential development in other
indications. Regarding pain application, APD371 is designed,
through its selectivity, to offer pain relief without psychotropic
effects or the potential for abuse or dependence.
As demonstrated, there are many different avenues for investment
within the booming marijuana market, and innovative companies such
as the ones mentioned have found varied ways of serving cannabis
enterprises and customers. Whether an investor is looking to get
involved with a company that handles the cannabis plant or one that
doesn’t, the field is certainly green with opportunities.
For more information on Global Payout, please
visit: Global Payout,
Inc. (GOHE)
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