Accenture Appoints Nikki Mendonça as President of Intelligent Marketing Operations
October 09 2017 - 2:59PM
Business Wire
Accenture (NYSE:ACN) has appointed Nikki Mendonça
as President of Intelligent Marketing Operations within
Accenture Operations. Mendonça’s appointment is effective
early 2018.
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Nikki Mendonça, President of Intelligent
Marketing Operations within Accenture Operations (Photo: Business
Wire)
In this new role, Mendonça will manage a global team
focused on helping Accenture clients activate, operate and
scale marketing programs to deliver increased performance and
growth. The team will use predictive analytics to target and
attract the right customers across marketing channels to enhance
loyalty and optimize the customer lifecycle.
The Intelligent Marketing Operations team will collaborate with
professionals from across Accenture, including Accenture
Interactive, to create a marketing growth engine for clients
through the seamless integration of capabilities delivered as a
managed service. Accenture helps clients define the user
experience, design and optimize the channel mix, and run the
campaigns as a service while leveraging unrivalled data insights,
leading artificial intelligence capabilities, and deep industry
expertise.
Mendonça brings to Accenture 25 years of strategic marketing
experience, including mastery in creating highly contextual
and personalized customer journeys and expertise in driving digital
content optimization. She joins Accenture from OMD Worldwide,
an Omnicom company, where she served as president of the company’s
EMEA region. In that role, she had overall responsibility for more
than 6,500 marketing professionals serving leading global brands,
including McDonald's, PepsiCo, Estee Lauder, Liberty Global and
Walt Disney. Previously, she held management roles
at Capital Radio and Leo Burnett.
“Nikki is a proven business leader and digital marketing
strategist and I’m excited that she will lead and help us to build
our Intelligent Marketing Operations business,” said Debbie
Polishook, group chief executive, Accenture Operations. “Her
arrival comes at a strategically important time in building
this capability as we continue to develop innovative solutions that
combine platform, analytics, artificial intelligence, machine
learning and other core technologies to help clients enhance their
marketing impact.”
Mendonça said, “My passion is helping clients create
highly personalized and engaging customer journeys that
improve their marketing performance and grow their business. I am
very excited to join Accenture, a global leader in digital
marketing services, and look forward to leading a talented
team whose mission is to help clients transform their marketing
performance to achieve new growth and success in a digital-first
world.”
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions – underpinned by the world’s largest
delivery network – Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With more than 425,000
people serving clients in more than 120 countries, Accenture drives
innovation to improve the way the world works and lives. Visit us
at www.accenture.com.
Accenture Operations drives transformation and delivers
business outcomes through infrastructure, cloud and business
process services. Accenture Operations combines technology that
digitizes and automates business processes, unlocks actionable
insights, and delivers everything-as-a-service with our team’s deep
industry, functional and technical expertise. Learn more about
Accenture Operations at www.accenture.com/operations.
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AccentureStacey Jones, +1 917 452
6561stacey.jones@Accenture.com
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