Twentieth Century Fox’s Holiday Film Classic Miracle on 34th Street Celebrates Its 70th Anniversary With the Return of the ...
October 05 2017 - 9:27AM
Business Wire
A brand new recreation of Harold the Baseball
Player will take to the skies once again in a special nod to an
iconic scene in the beloved 1947 film
The Miracle on 34th Street – 70th Anniversary
Edition is available on Digital, Blu-ray & DVD October 10 from
Twentieth Century Fox Home Entertainment
Two of the world’s most cherished traditions will once again
share the same holiday stage as Twentieth Century Fox’s iconic film
classic, Miracle on 34th Street, brings to life Harold the Baseball
Player, a legacy Macy’s (NYSE:M) character and now a newly
recreated balloon in the 91st Annual Macy’s Thanksgiving Day
Parade®. The 1947 film celebrating its 70th Anniversary this year,
prominently featured Macy’s flagship store, its renowned Parade,
and the one-and-only Santa Claus in a tale that has taught the
world to Believe. On Thursday, November 23, as the annual march
steps-off, more than 3.5 million spectators lining the route in New
York City and more than 50 million viewers nationwide will delight
in the magic and the miracle once more.
This press release features multimedia. View
the full release here:
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Harold the Baseball Player will debut in
the 2017 Macy’s Thanksgiving Day Parade celebrating the 70th
Anniversary of the film classic Miracle on 34th Street. (Photo:
Business Wire)
Miracle on 34th Street, an irresistible fable that over time has
become synonymous with Christmas celebrations, was partially shot
on location at Macy’s flagship store at Herald Square in New York
and during the 1946 Macy’s Thanksgiving Day Parade. The three-time
Oscar®-winning film, followed a cultured gentleman with twinkling
eyes, an ample belly, and a snowy beard (Edmund Gwenn), as he is
hired to be Santa at Macy’s during the very busy holiday season. He
claims his name is Kris Kringle, and soon fills everyone with the
Christmas spirit … except for his boss, Doris Walker (Maureen
O’Hara), who’s raising her daughter Susan (Natalie Wood) to not
believe in Santa. But when Kris Kringle is declared insane and put
on trial, everyone’s faith is put to the test as young and old
alike face the age-old question: Do you believe in Santa Claus?
“For generations, Macy’s Thanksgiving Day Parade has kicked-off
the holiday season with a magical spectacle that brings together
millions of people in celebration,” said Jordan Dabby, vice
president Partnership Marketing for Macy’s Thanksgiving Day Parade.
“The Parade’s signature role in the film classic, Miracle on 34th
Street, solidified its star status worldwide. We are delighted to
once again partner with Twentieth Century Fox to bring to life an
iconic piece of our mutual legacy with the recreation of the
original Harold the Baseball Player balloon, which has not appeared
in the Parade line-up since its prominent scene in the beloved
holiday film.”
During a memorable Parade scene in the film, the Harold the
Baseball Player balloon comes into view, and little Susan, sitting
at a bay window, correctly announces to Mr. Gailey that the
balloon, although dressed as a Baseball Player that year, was in
fact previously dressed as a clown. The new recreation of the
Harold the Baseball Player balloon marks his first return to this
form since 1946. Measuring 30.3-feet tall, 25.2-feet wide, Harold
was painstakingly recreated by the artists of Macy’s Parade Studio
to look exactly as he did in the black and white movie, dressed in
a bold striped uniform and hat, a Macy’s star emblazoned on his
chest, with a catcher’s mitt and ball in hand; the legacy
character’s shades of black, white and grey will be a remarkable
throwback to the golden age of film.
The Miracle on 34th Street – 70th Anniversary Edition will be
available on Digital, Blu-ray and DVD October 10, courtesy of
Twentieth Century Fox Home Entertainment. The 91st Annual Macy’s
Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday,
Nov. 23, 2017 from 9 a.m. – Noon in all time zones.
About Twentieth Century Fox Home
Entertainment
Twentieth Century Fox Home Entertainment, LLC (TCFHE) is the
industry leading worldwide marketing, sales and distribution
company for all Fox produced, acquired and third-party partner film
and television programing. Each year TCFHE expands its
award-winning global product portfolio with the introduction of new
entertainment content through established and emerging formats
including DVD, Blu-ray™, Digital and VOD. Twentieth Century Fox
Home Entertainment is a subsidiary of 20th Century Fox, a 21st
Century Fox Company.
About the Macy’s Thanksgiving Day
Parade:
With more than 50 million viewers across the country and more
than 3.5 million spectators that line up along the streets of New
York City each year, the Macy’s Thanksgiving Day Parade is a
national icon that has grown into a world-famous holiday event. For
91 years, the Macy’s Thanksgiving Day Parade has marked the
official start of the holiday season. Growing in size and scale,
the Parade proudly marches down a more than 2-mile route in New
York City with more than 8,000 participants in tow including Macy’s
employees, their families, celebrities, athletes, clowns and dance
groups spreading holiday cheer. The Parade also features America’s
best marching bands, fabulous floats and Macy’s signature giant
helium character balloons. For more information on the Macy’s
Parade, please visit www.macys.com/parade or call the Parade
hotline at (212) 494-4495.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20171005005769/en/
Macy’s Media RelationsOrlando Veras,
646-429-7450orlando.veras@macys.comorTwentieth Century Fox Home
EntertainmentConor Sellers, 310-369-3980conor.sellers@fox.com
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