LONDON, October 2, 2017 /PRNewswire/ --
Ebay Unveils Pioneering Neuroscience
Study, Revealing The Effects Of Shopping On The Human Brain
- Cutting-edge biometric study conducted
by eBay compared the mindstates
of Shop-y-cats (who follow the crowd, buying the
same items as others) vs. Inspired
Shoppers (intent on finding more personal, colourful and
unique items)
- 84% of Inspired Shoppers experienced a prolonged
high at check-out, comparable to a high felt
by Formula 1 driver finishing a circuit
- By contrast, Shop-y-cats felt constantly
exhausted, with an accumulative 30% increase in mental fatigue
every ten minutes while shopping
- Experts unlocked the secrets to more inspired shopping by
isolating Gamma brainwaves,scientifically linked to
creativity and extreme pleasure
- Results show Brits can train their brains to stay in the
inspiration zone and shop better by staying present, still and
calm
- To combat beige shopping, eBay announces The Art of
Shopping; an experimental space opening in
Central London on Tuesday
3rd & Wednesday
4th October
2017
(Photo:
http://mma.prnewswire.com/media/565354/eBay___Art_of_Shopping_Infographic.jpg
)
Can shopping be better than sex? eBay, the online marketplace,
has conducted groundbreaking neuroscientific research into how
beige shopping vs inspired shopping can either deliver moments of
fatigue or prolonged highs in the brain. Partnering with mind-tech
experts, MyndPlay, data analytics collated
from EEG (electroencephalogram) monitoring and
qualitative data unveils some astounding insights about how Brits
can put the inspiration, satisfaction and pleasure back into
shopping.
Shop-y-cats vs Inspired Shoppers:
The exploratory experiment uncovered that British buyers
psychologically fall into two opposing behaviour sets:
- Self-confessed
'Shop-y-cats' who make
up nearly half (49%) of the population, admit to
often buying items for themselves simply to fit in and 'keep up
with the Joneses'. Mostly men, these, shop-y-cats experienced a
short-lived rush at check-out after making a purchase, observed
behaavourial psychologists
- 82% of Shop-y-cats also felt the pressure to
fit in whilst browsing increased mental fatigue by 30% every 10
minutes
- This is in sharp contrast with Inspired
Shoppers who embrace a more intuitive approach, purchasing
unique things they truly want, as an expression of their
individuality. Brain monitors showed that 84% of Inspired
Shoppers experience a prolonged mental high, nearly twice
that of shop-y-cats and comparable to aFormula 1 driver
finishing a race
Enter the inspiration zone:
But it seems shoppers are out-of-practice when it comes to
experiencing retail euphoria. When asked to find a unique
item, 89% of participants found it mentally
laborious. However, the study uncovers that getting into the
inspiration zone and achieving optimum enjoyment, simply requires
shoppers to maintain a mindstate of being present, still
and calm.
"Shopping is personal. It's a reflection of what makes you, you.
eBay is encouraging Brits to reject the boring and beige and to
stop shopping like everybody else. Instead, we want shoppers to be
bolder and express their individuality. This fascinating research
gives great insight into the highs that can be achieved when you
hit the zone of inspiration and shop like nobody
else," commented Vice President of eBay UK, Rob
Hattrell.
ebay.co.uk
#TheArtofShopping
#FillYourCartWithColour