First-Ever National Legwear Day Kicks Off Fall Season
September 21 2017 - 1:29PM
Business Wire
Legwear Lovers are Encouraged to Showcase Personal Style with
their Favorite Sheers, Tights, Leggings, Anklets or Socks on Sept.
22
To ring in the first day of fall on Sept. 22, HanesBrands wants
you to show a little leg.
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The leading global manufacturer of legwear founded and is
launching National Legwear Day, officially sanctioned by the
National Day Calendar, to celebrate one of the season’s top fashion
staples – and the company wants legwear lovers to join the
festivities.
HanesBrands is honoring this occasion by:
- Paying tribute to legwear in iconic New
York City locations, such as Macy’s Herald Square, Rockefeller
Center, Times Square, Bryant Park, Madison Square Park and Radio
City Music Hall, home of the Rockettes. People in these areas will
be encouraged to snap selfies and post to social media using
#NationalLegwearDay and #MyStyleKick.
- Encouraging consumers across the
country to express their individuality by donning an outfit that
prominently showcases their favorite legwear, taking a selfie and
posting on social media using the same hashtags.
- Offering the up-to-50-percent-off
National Legwear Day sale on select styles of HanesBrands legwear
through www.onehanesplace.com.
Consumers who visit a HanesBrands retail store can take advantage
of a buy-one-get-one-half-off sale in honor of the event.
Amazon and other HanesBrands’ retail partners are also promoting
National Legwear Day.
“Highlighting the first day of fall as National Legwear Day
marks the return of one of the season’s wardrobe staples,” says
Tricia Bouras, vice president and general manager for HanesBrands.
“But more than just a vital part of any wardrobe, legwear allows
people to express their individual styles. Whether socks, sheers,
tights, leggings or anklets, legwear can add a pop of color,
texture or flair – and be the perfect finishing touch – to any
outfit.”
According to HanesBrands research, legwear continues to be a
fashion essential in the majority of women’s closets. A recent
online survey found that 84 percent own regular leggings, 70
percent own regular tights and 67 percent own sheer tights or
pantyhose.
HanesBrands’ global portfolio of legwear brands includes Hanes,
Champion, L’eggs, Just My Size, Maidenform, Donna Karan, DKNY, DIM,
Nur Die, Nur Der, RazzaMatazz, voodoo, Lovable, Kayser, Sheer
Relief, Chesterfield, Zorba, Bonds, Explorer, and Rio.
HanesBrands
HanesBrands (NYSE: HBI), based in Winston-Salem, N.C., is a
socially responsible leading marketer of everyday basic innerwear
and activewear apparel in the Americas, Europe, Australia and
Asia-Pacific under some of the world’s strongest apparel brands,
including Hanes, Champion, Maidenform, DIM, Bali, Playtex, Bonds,
JMS/Just My Size, Nur Die/Nur Der, L’eggs, Lovable, Wonderbra,
Berlei, and Gear for Sports. The company sells T-shirts, bras,
panties, shapewear, underwear, socks, hosiery, and activewear
produced in the company’s low-cost global supply chain. Connect
with HanesBrands via social media on Facebook
(www.facebook.com/hanesbrandsinc) and Twitter (@HanesBrands).
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HanesBrandsCarole Crosslin, 336-519-3201orCRC Inc.Zeba Rashid,
646-205-3573
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