Hanes Hosiery Revolutionizes Perfect-Match Sheer Hosiery With Perfect Nudes™ Launch
September 19 2017 - 9:08AM
Business Wire
New collection virtually airbrushes a
Foundation Finish for Your Legs™
Hanes Hosiery, America’s #1 hosiery brand(1), is introducing a
revolutionary new concept in perfect-match sheer hosiery - Perfect
Nudes™. The collection, launching at Macy’s, Kohl’s, Dillard’s,
Amazon and other department stores, comes in three modern styles
and is offered in six perfect-match natural skintone shades to
create a Foundation Finish for Your Legs™. The core hosiery shade
of black, suitable for all skintones, is also offered. All three
styles and seven shades are available in sizes small through size
5/6 X.
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The new Hanes Hosiery Perfect Nudes™
collection includes a Girl Short Tummy Control style, Sheer to
Waist style and Micro Net Girl Short style offered in nude shades
1-6 plus core black in sizes S through 5/6 X. (Photo: Business
Wire)
As a global leader in the category, Hanes Hosiery provides
product solutions for all women and continues to utilize
cutting-edge innovation with the latest technology. The Perfect
Nudes™ collection features COMFORT FLEX™ knitting, designed to be
tighter in the front with ultra-stretch in the back, allowing for a
more anatomically correct garment that shapes the body and provides
optimal comfort. Additionally, the Perfect Nudes™ collection
features an ultra-sheer yarn that is soft to the touch and utilizes
run resistant technology – designed to resist runs. The combination
creates a beautiful look that is both sheer and durable.
“The Perfect Nudes™ collection will change the way people think
about nude hosiery,” said Tricia Bouras, vice president and general
manager at HanesBrands. “In developing the Foundation Finish for
Your Legs™ concept, we looked at the substantial strength of the
‘nudes’ color concept in the beauty industry and the shades of nude
that are inclusive of all women. Furthermore, our research
uncovered that there are universal product expectations for
cosmetics and sheer hosiery – both should provide a natural,
lightweight, breathable and comfortable feel.”
The Perfect Nudes™ design features wicking technology with cool
comfort® knitting in the panty and legs and a flat-toe seam for
all-day comfort. The updated modern rise with an integrated comfort
waistband provides a smoother body contour and tummy control. The
collection is offered in nude shades 1-6, plus true black in three
styles: Girl Short, Sheer to Waist and a Micro Net Girl Short. MSRP
is $12 a pair or $30 for three. For more information visit
www.HanesHosiery.com/PerfectNudes and follow the Perfect Nudes™
collection on Hanes Hosiery social media using #PerfectByHanes.
“Complementing the launch of Perfect Nudes, HanesBrands is
excited to be the official founder of the new National Legwear Day
on Sept. 22, 2017,” Bouras said. “Marking the first day of fall,
National Legwear Day celebrates the return of the season’s
essential wardrobe staple. Whether adding a silky sheer to a dress
for extra coverage, keeping warm in a skirt with a black tight,
pairing a tunic with lounging leggings or surviving a long day with
compression hosiery, legwear has you covered. Lace thigh highs,
comfortable tights, or revitalizing sheers – legwear pulls together
an outfit and can instantly make you feel more confident, while
effortlessly adding personality and polish to any style.”
About Hanes Hosiery:
Hanes Hosiery, America’s #1 hosiery brand(1), is sold in the
U.S. at major retailers nationwide. The Hanes Hosiery assortment
includes sheers, thigh highs, tights, leggings, trouser socks and
foot covers. With its innovative design and superior fit, Hanes
Hosiery has a long history of offering the best in comfort and a
flattering appearance. Hanes Hosiery lines include Silk
Reflections, Absolutely Ultra Sheer, Alive, PowerShapers and Hanes
Plus. Hanes Hosiery is part of HanesBrands (NYSE: HBI). Comfort
Flex is a registered trademark. For additional information, visit
www.haneshosiery.com. Connect with Hanes Hosiery via social media
on Twitter (@HanesHosiery) and Facebook
(www.facebook.com/haneshosiery).
About HanesBrands:
HanesBrands (NYSE:HBI), based in Winston-Salem, N.C., is a
socially responsible leading marketer of everyday basic innerwear
and activewear apparel in the Americas, Europe, Australia and
Asia-Pacific. The company sells its products under some of the
world’s strongest apparel brands, including Hanes, Champion,
Maidenform, DIM, Bali, Playtex, Bonds, JMS/Just My Size, Nur
Die/Nur Der, L’eggs, Lovable, Wonderbra, Berlei, and Gear for
Sports. The company sells T-shirts, bras, panties, shapewear,
underwear, socks, hosiery, and activewear produced in the company’s
low-cost global supply chain. A member of the S&P 500 stock
index, Hanes has approximately 68,000 employees in more than 40
countries and is ranked No. 432 on the Fortune 500 list of
America’s largest companies by sales. Hanes takes pride in its
strong reputation for ethical business practices. The company is
the only apparel producer to ever be honored by the Great Place to
Work Institute for its workplace practices in Central America and
the Caribbean, and is ranked No. 110 on the Forbes magazine list of
America’s Best Large Employers. For eight consecutive years, Hanes
has won the U.S. Environmental Protection Agency Energy Star
sustained excellence/partner of the year award – the only apparel
company to earn sustained excellence honors. The company ranks No.
172 on Newsweek magazine’s green list of 500 largest U.S. companies
for environmental achievement. More information about the company
and its corporate social responsibility initiatives, including
environmental, social compliance and community improvement
achievements, may be found at www.Hanes.com/corporate. Connect with
HanesBrands via social media on Twitter (@HanesBrands) and Facebook
(www.facebook.com/hanesbrandsinc).
Source: (1)NPD Group/U.S. Consumer Tracking Service/Dollar Share
Rolling 12 months ending June 2017
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version on businesswire.com: http://www.businesswire.com/news/home/20170919005502/en/
Cindy Riccio CommunicationsAmira Clement,
646-205-3573amira@cricciocomm.comorHanesBrandsAnn Clepper,
336-519-2696ann.clepper@hanes.com
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