Performances by Headliners and Special
Guests Including The Lumineers, The Chainsmokers, Big Sean, Andra
Day and Alessia Cara in Addition to Exclusive Behind-The-Scenes
Content via “Backstage with Citi”
Fans Worldwide Virtually Transported to the
Great Lawn in Central Park, New York City
Citi, Live Nation, and NextVR today announced that they
will broadcast this year’s Global Citizen Festival LIVE in virtual
reality for the first time ever. On September 23rd, fans will be
transported to the Great Lawn in Central Park, New York City, for
an incredible immersive experience that will encompass on-stage
performances by headliners including The Lumineers, The
Chainsmokers, and special guests Big Sean, Andra Day and
Alessia Cara. This is the first festival experience that Citi
and Live Nation will bring to fans in the NextVR app.
This one-of-a-kind live concert experience will virtually
connect fans worldwide, offering them front row access, joining
over 60,000 in-person activists as they stand together calling
on leaders around the world to uphold their responsibility to end
extreme poverty. Since its inception in 2012, Global Citizens have
taken over twelve million actions and achieved financial
commitments worth more than $30 billion set to affect one billion
lives by 2020.
As an added bonus, fans will have a rare, virtual lens into how
this momentous event comes to life, via the “Backstage with Citi” a
joint production series by Live Nation and NextVR. Highlights
include an in-depth interview with Global Citizen founder Hugh
Evans and special access to the grounds not otherwise accessible by
the public.
Citi has been a proud partner of Global Citizen Festival since
inception, and Live Nation proudly serves as the entertainment
partner producing and promoting the event. Both companies are
committed to helping address societal challenges that impact
communities across the globe.
In addition to supporting the festival as a major partner, Citi
will present a number of unique advocacy-driven activations during
the 2017 Global Citizen Week including a co-branded takeover of
bikes in the Citi Bike program, retail branches, NBC’s TODAY Show
and Citi Field as well as an exclusive show by Mumford & Sons
for Citi cardmembers in which ticket proceeds will benefit Global
Citizen and Children in Conflict.
“With our friends at Live Nation, Global Citizen and NextVR, we
are proud to amplify this important event through virtual reality
so that more Global Citizens can unite and be engaged in the
movement to end extreme poverty,” said Jennifer Breithaupt, Global
Consumer Chief Marketing Officer, Citi.
“One of the key ingredients to driving global change is to
continuously find ways to galvanize likeminded people and the power
of live music has proven to be the right medium to ignite action,”
said Kevin Chernett, EVP Global Partnerships and Content
Distribution, Live Nation. “By bringing VR into the mix we are
expanding our reach and connecting a global audience to the cause
inspiring even more people to help combat the world’s biggest
challenges.”
"Inclusion is at the heart of Global Citizen’s movement to end
extreme poverty - we are so excited to partner with Citi, Live
Nation and NextVR to give activists and fans around the world front
row access to the Festival through this incredible virtual reality
experience,” said Lizzie Edelman, Vice President, Business
Development and Strategic Partnerships, Global Citizen.
The Global Citizen Festival will be available on a Samsung Gear
VR headset or Google Daydream, along with a compatible smartphone,
by downloading the NextVR app from the Oculus store for GearVR or
the Google Play store for Daydream. Portions of “Backstage with
Citi” will also be made available on demand - in virtual reality
and 2D - on Citi channels. Fans can go to
https://www.citiprivatepass.com/vr and
http://www.nextvr.com/LiveNation to get the latest information.
“Global Citizen is a worldwide movement and in collaboration
with our partners, we’re proud to be able to extend the live
festival experience to fans globally though our VR technology,”
said David Cole, CEO, NextVR.
Since last year, Citi and Live Nation have partnered with NextVR
to broadcast live performances from Slash & Friends, Imagine
Dragons, Lady Antebellum, Third Eye Blind, Prince Royce and more in
virtual reality to music fans worldwide and transformed the way
fans interact with artists.
About Citi
Citi [NYSE:C], the leading global bank, has approximately 200
million customer accounts and does business in more than 160
countries and jurisdictions. Citi provides consumers, corporations,
governments and institutions with a broad range of financial
products and services, including consumer banking and credit,
corporate and investment banking, securities brokerage, transaction
services, and wealth management.
Additional information may be found
at www.citigroup.com | Twitter: @Citi |
YouTube: www.youtube.com/citi |
Blog: http://blog.citigroup.com |
Facebook:www.facebook.com/citi |
LinkedIn: www.linkedin.com/company/citi
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading
live entertainment company comprised of global market leaders:
Ticketmaster, Live Nation Concerts, Live Nation Advertising &
Sponsorship and Artist Nation Management. For additional
information, visit www.livenationentertainment.com.
About NextVR
NextVR is the world’s leading virtual reality platform for
delivering live sports and music in virtual reality to fans
globally. Launched in 2009, the company has multiple patented
technologies that deliver an unparalleled virtual reality
experience, providing fans extraordinary access and profound
immersion. NextVR has world-class partnerships with leaders in
sports and entertainment including the NFL, NBA, FOX Sports, Live
Nation, and the International Champions Cup. NextVR was founded by
industry leaders with decades of experience in 3D stereoscopic
imaging, compression technology and VR broadcasting. For more
information, visit nextvr.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170919005885/en/
Media:CitiJennifer Bombardier,
718-248-4652jennifer.bombardier@citi.comorLive NationDebra Duffy,
917-421-4420debra.duffy@livenation.comorNextVRLisa Beachy,
949-494-4321lbeachy@nextvr.com
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