Entenmann’s® is Set to Debut a Sweet New Float in the 91st Annual Macy’s Thanksgiving Day Parade®
September 12 2017 - 9:00AM
Business Wire
The renowned baked goods brand celebrates in
the city it was founded and invites fans all over the country to
partake in the fun through a special sweepstakes
This Thanksgiving a confectionery of delights will enthrall
millions of spectators when Entenmann’s® Bakery debuts a new float
in the iconic Macy’s Thanksgiving Day Parade®. The beloved brand
will join the historic lineup of the world-famous holiday spectacle
for the first time ever, bringing a taste of sweet celebration to
more than 3.5 million spectators lining the route in New York City
and to more than 50 million viewers nationwide.
This Smart News Release features multimedia.
View the full release here:
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This November, the iconic Entenmann’s
brand will debut a new float in the 91st Annual Macy’s Thanksgiving
Day Parade. (Photo: Business Wire)
Founded in Brooklyn in 1898, the hometown collaboration with
Macy’s (NYSE:M) will see Entenmann’s signature brand of delicious
treats take center stage on a float showcasing the fun and
enjoyment of baking and sharing in tasty confections with family
and friends. Designed to mirror a colorful bakery, the new float
will evoke the fun spirit of the brand, complete with bursting
confetti, rotating donuts, and displays of mouthwatering
desserts.
“The entire Macy’s Parade team is thrilled to welcome
Entenmann’s to the float line-up this year with a fantastically
colorful treat for millions of spectators this Thanksgiving,” said
Jordan Dabby, vice president Partnership Marketing for Macy’s
Thanksgiving Day Parade. “There are few opportunities where the
Parade can partner with an organization that has existed longer
than our own 90-year storied history. We are so pleased to combine
our homegrown brands and build upon our shared traditions of
creating warm family moments that have been enjoyed by countless
generations.”
“As a brand that has grown to be a household favorite for almost
120 years, we are proud to celebrate in the city where it all began
at an event that shares our commitment to tradition and family fun
– the Macy’s Thanksgiving Day Parade,” said Lorraine Hale, Senior
Director of Marketing for Entenmann's Bakery, part of Bimbo
Bakeries USA. “To celebrate our debut in the Parade, we have
launched a Macy’s Thanksgiving Day Parade Sweepstakes so that our
fans all over the nation can enter for a chance to win a trip to
New York City for next year’s spectacle.”
Open for entries now, consumers can enter into the Macy’s
Thanksgiving Day Parade Sweepstakes via Entenmann’s Facebook page.
On November 25, two lucky winners will be selected to win a trip to
New York City for the 2018 Macy’s Thanksgiving Day Parade. Each
grand prize winner will enjoy three days and four nights in the
city, a set of four Grandstand Tickets to the Parade, and a year’s
supply of Entenmann’s® Donuts and Little Bites® Muffins. More
information about the sweepstakes is available at
www.EntenmannsMacysThanksgivingDayParadeSweeps.com.
The 91st Annual Macy’s Thanksgiving Day Parade airs nationwide
on NBC-TV, on Thursday, Nov. 23, 2017 from 9 a.m. – Noon; in all
time zones.
About
Entenmann’s®
Bakery
Entenmann’s history dates back over 119 years to 1898 when
William Entenmann opened his first bakery in Brooklyn, New York. By
the 1960s the company was selling delicious donuts throughout the
New York metropolitan area; by the 1970s it began selling
nationwide. Today, Entenmann’s markets over 100 different baked
goods in the U.S., producing 780 million donuts a year – one of
which is the #1-best-selling classic Entenmann’s Rich Frosted Donut
introduced in 1973.
About Bimbo® Bakeries
USA
Bimbo Bakeries USA (BBU) is a leader in the baking
industry, known for its category leading brands, innovative
products, freshness and quality. Our team of 22,000 U.S. associates
operates more than 60 manufacturing locations in the United
States. Over 11,000 distribution routes deliver our leading brands
such as Arnold®, Bimbo®, Boboli®, Brownberry®, Entenmann's®,
Freihofer's®, Heiner's™, Marinela®, Mrs Baird's®, Nature's
Harvest®, Oroweat®, Sara Lee®, Stroehmann®, Thomas'®,
and Tia Rosa®. BBU is owned by Mexico's Grupo Bimbo,
S.A.B. de C.V., the world's largest baking company with operations
in 22 countries.
About the Macy’s Thanksgiving Day
Parade:
With more than 50 million viewers across the country and more
than 3.5 million spectators that line up along the streets of New
York City each year, the Macy’s Thanksgiving Day Parade is a
national icon that has grown into a world-famous holiday event. For
91 years, the Macy’s Thanksgiving Day Parade has marked the
official start of the holiday season. Growing in size and scale,
the Parade proudly marches down a more than 2-mile route in New
York City with more than 8,000 participants in tow including Macy’s
employees, their families, celebrities, athletes, clowns and dance
groups spreading holiday cheer. The Parade also features America’s
best marching bands, fabulous floats and Macy’s signature giant
helium character balloons. For more information on the Macy’s
Parade, please visit www.macys.com/parade or call the Parade
hotline at (212) 494-4495.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170912005934/en/
Macy’s Media RelationsOrlando Veras,
646-429-7450orlando.veras@macys.comorEntenmann’sKim Riccardi,
973-588-2257kriccardi@coynepr.com
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