PLANO, Texas, Aug. 28, 2017 /PRNewswire/ -- In an effort
to combat the busy state of being driven by everyday
pressures, Canada Dry wants to make people more aware of what
is keeping them from doing the things they love, whether it is
relaxing at home or making memories with loved ones.
Canada Dry, encourages its fans to move past their busy work and
social schedules to maximize their relaxation. "We built this
campaign based on our research that showed us that people aren't
prioritizing what matters most to them because they are plagued
with being 'too busy'," said Chanda
Ridley, Director of Marketing and Content for Canada
Dry.
To do this, the brand teamed up with linguist and language
creator, David J. Peterson, to
further understand how the word busy has evolved and why society
uses busy as a badge of honor – also known as "busy-bragging."
"Today, we use busy to describe going to the beach or working
late – positively and negatively. Through research, we identified
different types of busy and created a new language to better define
what type of busy we are, at any given moment, and to make people
aware of what is occupying their time," said Peterson.
To illustrate the impact busyness has on our lives today, Canada
Dry created a video where friends and family discuss busy with both
positive and negative concepts such as "success", "winning" and "I
don't have time to connect with you" showing the polarizing effect
of the 4-letter word busy.
What kind of "busy" are you? Canada Dry and Peterson developed a
quiz to help answer that question and inspire a positive change in
routine by encouraging consumers to "unbusy" themselves and be
mindful of the tasks that get in the way of enjoying the things
that matter most.
To learn more about "Busy is a 4 Letter Word" watch the video
and take the quiz, visit www.canadadry.com/byebusy.
About Canada Dry
Canada Dry, a brand of Dr Pepper
Snapple Group (NYSE: DPS), is a leader in great-tasting carbonated
beverages. Founded in 1904 in Toronto,
Ontario, by John McLaughlin,
Canada Dry Ginger Ale is enjoyed by fans for its real ginger
flavor. The Canada Dry portfolio also includes club soda, tonic
water, sparkling water and other flavored beverages. DPS is a
leading producer of flavored beverages, marketing Canada Dry and
50-plus other brands across North
America and the Caribbean.
For more information, visit CanadaDry.com or DrPepperSnapple.com.
For the brand's latest news and updates, follow Canada Dry at
Facebook.com/CanadaDry.
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SOURCE Dr Pepper Snapple Group