NORWALK, Conn., Aug. 16, 2017 /PRNewswire/ -- Diageo, a
global leader in beverage alcohol, honored spirits and beer
distributors at the 14th Annual Golden Bar Awards, which
took place recently in Las Vegas.
The Golden Bar Awards are presented to distributors
demonstrating excellence in sales, marketing and promoting
responsible drinking.
"The Golden Bar Awards are one way we are able to come together
to show our appreciation for the hard work our distributors do all
year long on behalf of our fine brands," said Tom Looney, President, US Spirits and
Canada, Diageo North America. "At
the Golden Bars we celebrate the successes of the previous year and
look ahead to the coming year to discuss how we can work together
to help our brands grow."
Tom Day, Diageo Global Sales
Officer and Chairman, Diageo Beer Company, USA, reinforced the importance of the Golden
Bar Awards: "The Diageo Beer Company had a defining year, and
gained lots of exciting momentum. We couldn't have achieved
it in the ways that we did without the relationships with our
distributors and their mutual commitment to the business.
These awards give us an opportunity to acknowledge their invaluable
efforts."
The Golden Bar Awards celebrate distributors across the U.S. for
their excellence in the industry and the important role they play
in their respective communities. Awards are given in seven
categories including On Premise Performance, Innovation and Social
Responsibility, as well as Brand Excellence. The distinction of
Distributor of the Year is also awarded for spirits and beer.
Additionally, Platinum Bar Awards are awarded to a distributor
in each of the beer and spirits categories for advancing
responsible drinking.
"Diageo places utmost importance on responsible drinking and
combatting underage drinking. Our Platinum Bar Awards recognize
those distributors who best support these critical initiatives
within their own communities," said Jon
Pageler, Executive Vice President, Diageo North
America.
In total, 26 Golden Bar statuettes, 24 made of 24 carat gold and
two made of platinum, were awarded to distributors. Each statuette
weighs eight pounds, stands more than a foot tall, and is produced
by Society Awards, the company that produces The Emmy's®, presented
by the National Academy of Television Arts and Sciences.
Below are the categories and winners for the 2017 Golden Bar
Awards.
DISTRIBUTOR OF THE
YEAR AWARDS
|
|
Distributor of the
Year - Spirits
|
Southern Glazer's
Coastal - Pacific Wine & Spirits Division, Florida
|
Distributor of the
Year - Beer
|
Beechwood
Distributors, Wisconsin
|
|
|
SPIRITS EXCELLENCE
AWARDS
|
|
Spirits Excellence -
Smirnoff
|
National Distributing
Company, Georgia
|
Spirits Excellence -
Johnnie Walker
|
Martignetti
Companies, Massachusetts
|
Spirits Excellence -
Baileys
|
Martignetti
Companies, Massachusetts
|
Spirits Excellence -
Captain Morgan
|
Southern Glazer's
Coastal - Pacific Wine & Spirits Division, Florida
|
Spirits Excellence -
Tanqueray
|
Southern Glazer's
Coastal - Pacific Wine & Spirits Division, Florida
|
Spirits Excellence -
Crown Royal
|
Breakthru Beverage,
United Division Washington D.C.
|
Spirits Excellence -
Ketel One
|
Southern Glazer's
Coastal - Pacific Wine & Spirits Division,
Washington
|
Spirits Excellence -
Cîroc
|
Southern Glazer's
Coastal - Pacific Wine & Spirits Division,
Washington
|
Spirits Excellence -
Bulleit
|
Southern Glazer's
Coastal - Pacific Wine & Spirits Division, Hawaii
|
Spirits Excellence -
Reserve Brands
|
Breakthru Beverage,
United Division, Arizona
|
|
|
BEER EXCELLENCE
AWARDS
|
|
Distributor of the
Year - Guinness
|
Manhattan Beer
Distributors, New York
|
Distributor of the
Year - Smirnoff Ice
|
Clark Distributing
Co., Kentucky
|
Guinness Quality
Award
|
Burke Distributing
Co., Massachusetts
|
Chain Executional
Excellence
|
Southern Glazer's
Coastal Pacific Wine & Spirits Division, Texas
|
Executional
Excellence
|
Harbor Distributing
Llc., California
|
|
|
INNOVATION
AWARDS
|
|
Innovation Launch -
Spirits
|
Southern Glazer's
Coastal - Pacific Wine & Spirits Division, Texas
|
Innovation
Distributor of the Year - Beer
|
Frank B. Fuhrer
Wholesale, Pennsylvania
|
Innovation
Distributor of the Year - FMB
|
L. Knife & Son,
Massachusetts
|
|
|
SOCIAL RESPONSIBILITY
AWARDS
|
|
Advancing Responsible
Drinking - Spirits
|
Coastal Pacific Wines
And Spirits Broker, New Hampshire
|
Advancing Responsible
Drinking - Beer
|
DBI Beverage,
California
|
|
|
ADDITIONAL
AWARDS
|
|
On Premise Excellence
Award - Spirits
|
Breakthru Beverage,
United Division, Maryland
|
Multicultural
Excellence - Spirits
|
Breakthru Beverage,
United Division, Colorado
|
Three Year
Consistency - Spirits
|
Breakthru Beverage,
United Division, Colorado
|
Three Year
Consistency - Beer
|
J.J. Taylor
Distributing, Florida
|
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas,
Captain Morgan, Baileys, Don Julio,
Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice. Follow us on Twitter for news and
information about Diageo North America: @Diageo_NA.
Celebrating life, every day, everywhere.
View original
content:http://www.prnewswire.com/news-releases/diageo-honors-drinks-distributors-at-14th-annual-golden-bar-awards-300505696.html
SOURCE Diageo