SECAUCUS, N.J., Aug. 14, 2017 /PRNewswire/ -- The Vitamin
Shoppe® (NYSE:VSI), an omni-channel, specialty retailer and
manufacturer of nutritional products, announced today that it has
launched SPARK AUTO DELIVERY™, a convenient and differentiated
product subscription service that will allow customers to save on
their favorite wellness items while receiving them on a flexible,
automated shipping schedule. The Company collaborated with Liquid
Agency, a leading branding firm focused on creating holistic and
innovative brand experiences, to design a service that offers more
savings, convenience and rewards to The Vitamin Shoppe's customers,
while also enhancing their shopping experience.
By subscribing to SPARK AUTO DELIVERY™, customers will receive
10 percent off of more than 1,000 participating products,
guaranteed best prices, double Healthy Awards® points, and free
shipping in the continental United
States. Subscribers will also enjoy convenient benefits such
as flexible delivery, allowing customers to choose their own
product shipping schedule, and hassle-free returns in-store and
online.
Additional perks include complimentary, virtual wellness
consultations with certified nutritionists and customized
transformation plans (#GOALGETTERS), to further help members
achieve their personal goals. Subscribers will also experience the
surprise and delight of discovery, delivered, when they receive a
complimentary personalized sample box—four times a year—to help
introduce them to new, innovative products and promotions that may
be of interest.
"In a world where Amazon is challenging the retail norms, we
employed Silicon Valley Thinking™ to design a subscription service
experience for The Vitamin Shoppe that other retailers simply
cannot replicate—by leveraging brand equities that are unique only
to The Vitamin Shoppe and their customers," says Dennis Hahn, Chief Strategy Officer at Liquid
Agency.
"While the concept of auto delivery is not new to the industry,
we have created a consumer-first subscription service that combines
convenience and savings with engaging experiences," says
John Hnanicek, Chief Customer
Innovation and Technology Officer at The Vitamin Shoppe. "With
SPARK AUTO DELIVERY™, we are enhancing our customer's journey from
product discovery to delivery by incorporating personalized
elements and interactions designed just for them."
To learn more about SPARK AUTO DELIVERY™, visit
www.thevitaminshoppe/autodelivery.com or stop by The Vitamin Shoppe
store near you to speak with a Health Enthusiast®.
About the Vitamin Shoppe, Inc. (NYSE:VSI)
The Vitamin
Shoppe is an omni-channel, specialty retailer and contract
manufacturer of nutritional products based in Secaucus, New Jersey. In its stores and
on its website, the Company carries a comprehensive retail
assortment including: vitamins, minerals, specialty supplements,
herbs, sports nutrition, homeopathic remedies, green living
products, and natural beauty aids. In addition to offering
products from approximately 900 national brands, the Vitamin Shoppe
also carries products under The Vitamin Shoppe®,
BodyTech®, True Athlete®,
MyTrition®, plnt®, ProBioCare®,
Next Step® and Betancourt Nutrition®
brands. The Vitamin Shoppe conducts business through more
than 775 company-operated retail stores under The Vitamin Shoppe
and Super Supplements retail banners, and through its website,
www.vitaminshoppe.com.
About Liquid Agency
WE ARE LIQUID AGENCY. BRAND
MAKERS FROM SILICON VALLEY.
We help people become believers in your brand through the power
of brand experience. We deliver solutions for brand design,
campaigns, customer and employee experience that help you build
your business through the collective influence of your tribes.
While our approach is rooted in design thinking, it is inspired by
our experience working with some of the most innovative companies
on the planet including: GE, John Deere, Silicon Valley Bank,
Google, HP, Playstation, Intel, Microsoft, Keurig, Nordstrom,
Nasdaq, Vitamin Shoppe and Walmart. In the process, we've learned
how to embrace collaboration, challenge conventions, and invent new
ways of doing things—we call this Silicon Valley Thinking®.
Founded in 2000, with offices in San Jose, Portland, and New
York City, with strategic partnerships to support our
clients better worldwide.
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SOURCE The Vitamin Shoppe