Facebook Drowns Out Fake News With More Information
August 03 2017 - 6:29AM
Dow Jones News
By Deepa Seetharaman
Facebook Inc. is fighting misinformation with more
information.
Starting Thursday, when Facebook's U.S. users come across
popular links--including made-up news articles--in their feeds,
they may also see a cluster of other articles on the same topic.
The "related articles" feature, which will roll out widely in the
U.S. after months of testing, is part of Facebook's strategy to
limit the damage of false news without censoring those posts.
In recent months, Facebook has launched features such as
"related articles" that push users to think twice before sharing a
story, but don't prevent them from sharing and thus spreading false
news. Facebook has also partnered with outside fact-checkers like
Snopes.com, who label stories as false from a Facebook-built
database of possibly false news articles.
The tweaks show Facebook's efforts to reduce the presence of
misinformation on its platform, without going so far as censoring
it, a role it says it doesn't want.
Last year, Facebook came under fire for failing to prevent the
spread of fabricated news articles during the 2016 U.S.
presidential race, despite being a dominant platform for news
consumption.
After initially resisting criticism, Chief Executive Mark
Zuckerberg eventually acknowledged Facebook's responsibility to
curb misinformation, but said he was wary of Facebook becoming what
he calls the "arbiters of truth."
Facebook's approach to fighting misinformation mirrors that of
Alphabet Inc.'s Google, which is also working with fact-checkers
and recently retooled its search engine to prevent sites peddling
fake news, hoaxes and conspiracy theories from appearing in its top
results.
In a lengthy corporate manifesto posted in February, Mr.
Zuckerberg said Facebook "would focus less on banning
misinformation, and more on surfacing additional perspectives and
information, including that fact checkers dispute an item's
accuracy."
The "related articles" feature automatically shows up on stories
that have been flagged as false by fact checkers working with
Facebook, but also on some legitimate stories that are going viral.
Facebook hopes the feature will make it easier for people to break
out of their filter bubbles and see other views.
Facebook has also been adjusting its news feed algorithms to
help demote fake stories, as it did in June when it started
punishing accounts that routinely post 50 links a day because they
tend to share "low quality content" like misinformation.
In coming months, Facebook says it plans to rely more heavily on
fact checkers, who have the power to mark false stories as
"disputed." If two or more do so, the article will show up lower in
users' news feeds.
Facebook recently started paying its fact-checking partners,
according to a spokeswoman who declined to specify amounts. Fact
checkers will start seeing more articles in their queues.
Facebook has also started using fact checkers' rulings to
improve its algorithms for predicting whether a story is
potentially false, the spokeswoman added. Those articles will be
sent to fact checkers who determine their accuracy.
Write to Deepa Seetharaman at Deepa.Seetharaman@wsj.com
(END) Dow Jones Newswires
August 03, 2017 06:14 ET (10:14 GMT)
Copyright (c) 2017 Dow Jones & Company, Inc.
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