SEATTLE, July 31, 2017
/PRNewswire/ -- Meredith Corporation (NYSE: MDP;
www.meredith.com), the nation's leading media and marketing company
serving 110 million unduplicated U.S. women and 70 percent of
American Millennial women, today announced that cooking expert
"Chef John" Mitzewich of Food Wishes, an Allrecipes Production, has
crossed the 2 million subscriber count on YouTube, making his
channel one of the top 5 most popular food channels on the video
site.
Chef John's Food Wishes YouTube Channel is one of only 5 food
channels to have amassed more than 2 million subscribers, and the
channel has nearly 400 million views across almost 1,300 videos,
more than 60 of which have surpassed over one million views.
A longtime chef and food industry veteran, Mitzewich left his
job as a full-time chef instructor to pursue his dream of teaching
people to cook online 10 years ago. He began creating short videos
and posting them in 2007, and was among the first chefs to create
long-form, how-to recipe content for home cooks. Instead of
starring in the videos himself, Mitzewich "makes the food the
star," including close-ups of each meal throughout its creation,
and adding tips, tricks and humor to each recipe.
"When I looked at the existing recipe content on YouTube at that
time, the vast majority was trying to do a Food Network-style
cooking show," says Mitzewich. "I couldn't see the food, and it
ended up looking like a home movie of someone in the kitchen. I
didn't think it was the best presentation to actually teach someone
a recipe, so I decided to go the complete opposite direction -- no
visible chef to take away the main focus from the food, which ends
up bringing the viewer right into the video."
Mitzewich entered into a content partnership with Allrecipes in
2011 to bring his practical, easy-to-follow cooking videos to a
worldwide audience. Allrecipes is the world's largest digital food
brand, with 85 million users worldwide and 1.5 billion annual
visits. His cooking videos are also available on a dedicated
channel on Allrecipes, as well as via the Allrecipes Skill on
Amazon Echo and Amazon Echo Show, and his award-winning blog
Foodwishes.com, recognized as a best blog by Saveur
magazine.
"Allrecipes' Food Wishes channel embodies Meredith Corporation's
commitment to reaching and engaging millennial women across all
platforms," said Melinda Lee, SVP
& GM, Meredith Video Studios. "As a leader in the food space,
partnering with YouTube creators like Chef John, allows us to
collectively create quality video content and deliver inspiring
programming to our audience."
As Mitzewich celebrates his channel's 10th Anniversary, he is
also helping celebrate Allrecipes' 20th Anniversary through
a partnership with Amazon and Char-Broil, in which users of the new
Allrecipes Skill on the Amazon Echo Show will be entered to win one
of 10 grill packages. Each package includes a grill, tools and
accessories, and Chef John's Epic Grilling Guide.
Over the years, many of Mitzewich's videos have garnered
millions of views. Here are the Top 10 of all time:
1.
|
Inside-Out Grilled
Cheese Sandwich
|
9,180,000
Views
|
2.
|
Crispy Onion
Rings
|
5,200,000
Views
|
3.
|
How to Make Pita
Bread
|
4,660,000
Views
|
4.
|
Buttermilk Fried
Chicken
|
4,420,000
Views
|
5.
|
Spaghetti Aglio e
Olio
|
4,370,000
Views
|
6.
|
Christmas
Lasagna
|
4,175,000
Views
|
7.
|
How to Eat Chicken
Wings
|
3,790,000
Views
|
8.
|
Fondant
Potatoes
|
3,345,000
Views
|
9.
|
Garlic Ginger Chicken
Wings
|
3,330,000
Views
|
10.
|
Ultimate Garlic
Peeling Trick
|
3,175,000
Views
|
About Meredith Corporation
Meredith Corporation (NYSE:
MDP; www.meredith.com) has been committed to service journalism for
115 years. Today, Meredith uses multiple distribution platforms –
including broadcast television, print, digital, mobile and video –
to provide consumers with content they desire and to deliver the
messages of its advertising and marketing partners.
Meredith's National Media Group reaches 110 million unduplicated
women every month, including 70 percent of U.S. Millennial women.
Meredith is the leader in creating and distributing content across
platforms in key consumer interest areas such as food, home,
parenting and health through well-known brands such as Better Homes
& Gardens, Allrecipes, Parents, SHAPE, Martha Stewart Living and The Magnolia Journal.
Meredith also features robust brand licensing activities, including
more than 3,000 SKUs of branded products at 5,000 Walmart stores
across the U.S. Meredith Xcelerated Marketing is an award-winning,
strategic and creative agency that provides fully integrated
marketing solutions for many of the world's top brands, including
The Kraft Heinz Co., Bank of America, WebMD, Volkswagen and
NBCUniversal.
Meredith's Local Media Group includes 17 television stations
reaching 11 percent of U.S. households. Meredith's portfolio is
concentrated in large, fast-growing markets, with seven stations in
the nation's Top 25 – including Atlanta, Phoenix, St.
Louis and Portland – and 13
in Top 50 markets. Meredith's stations produce 700 hours of local
news and entertainment content each week, and operate leading local
digital destinations.
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SOURCE Meredith Corporation; Allrecipes