ROSWELL, Ga., July 26, 2017 /PRNewswire/ -- Not many people
would think that changing a tire could lead to life-altering
injuries, and neither did TV personality, Todd Dewey. The star of the History Channel's
hit reality show, Ice Road Truckers, suffered a severe eye
injury when a logging truck tire exploded, launching more than 40
rock shards into his face. It took three trips to the eye surgeon
to remove the debris, and while Dewey's sight was not compromised
long-term, he realizes that the situation could have resulted in
much more severe circumstances.
Since the injury, Dewey has become extremely vocal about the
importance of safety glasses, and has struck a partnership with
Kimberly-Clark Professional's Nemesis* Safety Eyewear. Above all
else, Dewey and Kimberly-Clark Professional are building a
relationship to increase awareness of the importance of safety in
the workplace and in everyday life.
"Many industrial workers consider safety glasses as just another
requirement," said Jill Walter, Eye
and Face Protection Category Manager, Kimberly-Clark Professional.
"However, we want to elevate the importance of safety eyewear,
bringing attention to the fact that accidents can happen at any
time and anyone can be susceptible to eye injuries. This
partnership fully embraces that mission."
Nemesis* eyewear is built on its value proposition of "Stylish
Comfort. Lasting Protection," and teaming up with a top-selling
product in North America held
precedence for Dewey. With a follower base made up of people who
use safety products on a daily basis, Dewey's primary role will be
as a digital spokesperson, including information about Nemesis*
products in social media posts surrounding a context of safety and
eye protection.
Besides his stardom, Dewey is a very relatable, family man that
Kimberly-Clark Professional choosers and users relate to on a
personal level. By proving to his followers that he wasn't
invincible and neither are they, Dewey hopes to increase the use of
eyewear protection nationwide and Kimberly-Clark Professional aids
that goal by offering a product line that fits these users'
needs.
About Kimberly-Clark Professional
Kimberly-Clark
Professional (NYSE: KMB) partners with businesses to create
Exceptional Workplaces, helping to make them healthier, safer and
more productive. Key brands in this segment include: Kleenex,
Scott, WypAll, Kimtech and Jackson Safety. To see how
Kimberly-Clark Professional is helping people around the world to
work better, please visit www.kcprofessional.com.
[KMB-B]
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SOURCE Kimberly-Clark Corporation