Unilever to Enhance Trade & Sales Activities By Moving to Accenture Cloud Solutions for Consumer Goods Built on the Salesforc...
July 25 2017 - 2:59AM
Business Wire
Agreement with Accenture and Salesforce
includes single system for distributor management using Accenture
NewsPage
Unilever, a global consumer goods company, has signed a deal
with Accenture (NYSE:ACN) to implement Accenture Cloud Trade
Promotion Management (TPM) and Accenture Cloud Retail Execution
(RE) to create a single system for trade and marketing
operations.
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Built on the Salesforce platform, the Accenture Cloud solutions
combine Accenture’s front-office consumer goods industry expertise
and Salesforce’s #1 CRM solution with built-in cloud, mobile,
social, data science and artificial intelligence capabilities. By
moving to the cloud solution, Unilever will be able to integrate
its mobile applications, unify its front and back-office
information, and enhance its trade and sales activities.
Accenture has also been selected to provide Accenture NewsPage
allowing Unilever to simultaneously build a single system for the
management of their third-party distributor network.
“Today’s consumers are better connected, better informed and
more digitally savvy, making them more prone to switching and
harder to please, so consumer packaged goods companies need to work
ever more closely with their customer partners to drive growth.”
said John Zealley, senior managing director of Accenture’s Consumer
Goods & Services group. “We are delighted to work with Unilever
to help drive digital connections with their customers through our
enhanced and integrated front-office capabilities. By using
knowledge of consumer preferences and their evolving demands,
Unilever is clearly adapting to the changing market and is well
positioned to maintain a market leading position.”
“This agreement is a strategic decision based on the skills and
capabilities Accenture and Salesforce have in the technology and
digital arena, as well as a long track record of successful
partnership.” said Gonzalo Esposto, Global IT Vice President at
Unilever. “We hold a leading position in the marketplace across the
majority of our 400 brands and enhancing our trade and sales
activities will help us strengthen this position. In addition,
the implementation of Accenture Cloud will help us close the loop
between planning and execution to drive sales and improve customer
loyalty and bring our IT costs down.”
“We are living in the age of the customer, where everyone and
everything is becoming connected in new and exciting ways,” said
Cindy Bolt, SVP, Salesforce Industries, Manufacturing and Consumer
Goods. “Consumer goods companies, like Unilever, that take
advantage of these new cloud, mobile, social and data science
technologies, such as those offered by Accenture Cloud TPM and
Accenture Cloud RE, will not only be able to deliver seamless
customer experiences, but also create new sources of revenue as
well.”
Unilever on NewsPage
Unilever will implement distributor management system, Accenture
NewsPage, across their global organisation, starting with the
Indian market. The implementation of the software will help
Unilever improve productivity, streamline inventory and get
accurate, reliable data on their sales through all third party and
distributors.
Accenture Cloud TPM and Accenture Cloud RE in collaboration
with Salesforce
Accenture Cloud TPM and Accenture Cloud RE were designed in
collaboration with some of the world's leading consumer goods
companies and provides an integrated software suite that spans a
company’s sales process and operations. By building on the
Salesforce platform, Accenture Cloud TPM and Accenture Cloud RE
helps new and existing clients integrate mobile applications into
their trade promotion and retail execution processes, unify their
front- and back-office information and enhance their trade and
sales activities.
Accenture was one of the first global companies to establish a
strategic alliance partnership with Salesforce, and continues to
grow and strengthen its position as a leading ecosystem partner.
Whether working with Salesforce on the launch of Salesforce
Einstein, introducing more than a dozen new industry solutions to
date or training one of the largest ecosystem workforces, with more
than 9,500 Salesforce skilled professionals, Accenture’s ongoing
investment in building deep specialist skills and leading
capabilities is unique in the Salesforce ecosystem.
The Cloud First Applications team—which delivers cloud services
for Salesforce and other “pure play” cloud technologies—Accenture
has continued investing in its Cloud First agenda by making major
moves to expand its position as the leading enterprise cloud
services provider, by increasing Salesforce capabilities in
particular. Accenture was recently positioned as the overall leader
in the “as-a-Service Winners’ Circle” in the HfS Blueprint Report:
Salesforce Services 2017 for its excellence in both innovation and
execution. The report assessed 12 service providers of Salesforce
services related to planning, implementation, management,
operations and optimization, and named Accenture as “clear leader
in scale” with “the largest Salesforce services practice” in the
Salesforce ecosystem.
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions – underpinned by the world’s largest
delivery network – Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With more than 411,000
people serving clients in more than 120 countries, Accenture drives
innovation to improve the way the world works and lives. Visit us
at www.accenture.com.
Salesforce and others are among the trademarks of
salesforce.com, inc.
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AccentureCaroline Douglas, + 353 87 680
0074caroline.douglas@accenture.com
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